Next into the tank are Mariella Scott and Anita Sun Eisenberg of Dermovia’s Lace Your Face, seeking $350,000 for 10 percent equity.

Key Takeaways: Lace Your Face on Shark Tank

  • Product: Lace Your Face offers reusable lace compression masks designed to hydrate and rejuvenate the skin.
  • Investment Ask: $350,000 for 10% equity.
  • Shark Response: Lori Greiner stole the deal with a $350,000 offer for 15% equity, edging out Bethenny Frankel.
  • Post-Show: As of 2024, Dermovia’s Lace Your Face has grown significantly, with an expanded product line and broader distribution. The masks are now available in major retailers and have gained traction in the skincare community.

What is Lace Your Face Exactly?

Lace Your Face is a new kind of face mask.

According to their website, the lace masks are made with fabric that has compression technology, which is “infused with [a] beneficial treatment solution for the skin that drives active ingredients through all layers of the skin.” These all-natural masks are eco-friendly, reusable, and hypoallergenic. They aid in skin hydration, smoothness, wrinkles, texture, and more.

The collections include masks with various benefits and range in price from $15 to $55.

Several of the sharks mock the look of the mask, but guest shark Bethenny Frankel thinks they are “beautiful.” Since 2015, they have done $1.3 million in sales. Lori Greiner likes how convenient the masks are since they stay on the face so easily.

Frankel worries about the price point, while Robert Herjavec thinks there would be too many challenges.

He goes out, followed by Mark Cuban. Frankel decides to offer $350,000 for 30 percent, but says the price needs to come down. Daymond John doesn’t think he would be helpful and goes out, as does Greiner.

The duo then shares that they have 50,000 in inventory, which intrigues the sharks. Ultimately, however, they counter Frankel at 15 percent – but before she has the chance to accept the counteroffer, Greiner jumps in and steals the deal.

Social Media Reacts to Lace Your Face’s Appearance on “Shark Tank”

Wrapping Up

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks:

  • Mark Cuban, owner of the Dallas Mavericks;
  • Daymond John, fashion mogul and founder of FUBU;
  • Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group;
  • Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC;
  • Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.

Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.

Would you use Lace Your Face? Sound off in the comments section below!