First into the tank is Makenzie Marzluff of Delighted by Hummus, seeking $600,000 for 12 percent equity.

Key Takeaways: Delighted by Hummus on Shark Tank

  • Investment: Secured $600,000 for 25% equity from Mark Cuban.
  • Product: A dessert hummus offering sweet, vegan, gluten-free, and dairy-free spreads.
  • Sales Growth: Over $1 million in sales within 13 months of hitting store shelves.
  • Shark Interest: Mark Cuban invested in the retail potential of the unique hummus product.
  • Entrepreneur: Makenzie Marzluff, a food innovator, developed Delighted by Hummus to offer healthier dessert alternatives.
  • Latest Update: As of 2024, Delighted by Hummus has expanded its flavor offerings and continues to grow its presence in national retail stores while remaining a favorite for health-conscious consumers.

Delighted by Hummus: A Quick Overview of the Delicious Brand

Delighted by Hummus offers delicious, chickpea-based dessert spreads.

According to their website, the usual garlic and lemon of hummus are replaced with cinnamon and vanilla beans. Their mission “is to inspire people to spread their glitter” and “be the light they are out in the world.” Flavors include vanilla bean, snickerdoodle, choc-o-mint and brownie batter, which are all vegan, gluten-free, dairy-free and all natural.

The hummus is not currently available to purchase online, however, the dessert spreads are available in stores nationwide.

The sharks all agree that it’s delicious but Mark Cuban thinks it’s challenging that it doesn’t exactly compete with hummus. In the 13 months since they hit store shelves, they have done $1 million in gross sales.

Guest shark Alex Rodriguez finds the valuation too high and goes out.

She hopes to use an investment from the sharks to build a team to create operational support. Marzluff has had only one intern to help her and given the challenge of delegation, Barbara Corcoran goes out. Lori Greiner likes the hummus, but thinks it requires too much money. She goes out. Despite the challenges, Kevin O’Leary offers $600,000 as a loan at 11 percent interest with six percent equity.

Cuban thinks it would be smart to sell in retail stores and jumps in with an offer of $600,000 for 25 percent.

Ultimately, she accepts Cuban’s offer.

Social Media Reacts to Delighted by Hummus’s Appearance on “Shark Tank”

Closing Thoughts

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks:

  • Mark Cuban, owner of the Dallas Mavericks;
  • Daymond John, fashion mogul and founder of FUBU;
  • Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group;
  • Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC;
  • Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.

Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.

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