Next into the tank are Amanda and Steve Kuclo of BootyQueen Apparel, seeking $250,000 for 20 percent equity.

BootyQueen Apparel on Shark Tank: Key Highlights

  • Product: High-quality fitness apparel focused on empowering women.
  • Pricing: Products range from $25.99 hats to $89.99 leggings.
  • Business Model: Online sales only.
  • Shark Tank Deal: $250,000 for 33.3% from Daymond John.

BootyQueen Apparel: Company Overview

BootyQueen Apparel offers high-quality fitness apparel with a twist. Not only do they boast comfortable workout clothing, but they also focus on the booty and empowering women.

According to their website, their “signature high waist style helps to create a sleek silhouette, reduce muffin top as well as pass the ‘squat test’.”

Their store includes leggings, tops, hoodies and more—ranging from $25.99 hats to $89.99 leggings, which come in a variety of vibrant colors.

The clothing line is not necessarily anything special within the fashion industry, as admitted by the entrepreneurs themselves, so they are selling more of a brand.

Kevin O’Leary agrees that there’s nothing unique outside of the brand and Lori Greiner encourages them to trademark the “booty” terms. They sell online only.

O’Leary finds the space to competitive and goes out, followed by Mark Cuban and Robert Herjavec for not understanding the “big booty” brand.

He also sees the idea of scaling a brand to be difficult.

Greiner likes their personalities but thinks the brand should be more built out before an investment is made. She goes out. Daymond John likes that they are influencers and offers $250,000 for 33.3 percent.

They counter 25 percent, which he declines. They counter again at 27.5 percent, but he holds at 33.3 percent.

Ultimately, they accept.

Social Media Reacts to BootyQueen Apparel’s Appearance on “Shark Tank”

Wrapping Up

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging business to six multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group. Venture capitalist Chris Sacca is also slated to appear as a guest shark this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $87 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Friday at 9 p.m. on ABC.

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