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B2B Marketing

Check out these B2B marketing tips and best practices for creating successful B2B marketing campaigns to help you increase your brand awareness and lead generation efforts.

What 3 Experts Say About Creating Content for the B2B Buyer’s Journey

The moment your target customer realizes his need for your product, he begins a three-stage buyer’s journey. First, he’ll experience…

Connor Brooke
January 6, 2015
B2B Marketing

4 B2B Sales Prospecting New Year’s Resolutions for 2015

The holidays are behind us, and the New Year has begun! It is a season of resolutions, many of which…

Jay Leonard
January 5, 2015
B2B Marketing

Exciting New Tools For B2B Prospecting

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.…

Connor Brooke
January 3, 2015
B2B Marketing

B2B Marketing In 2014: The Trends, Successes And More

For some professionals, this year came and went with monotonous familiarity to years past. Same clients, same routine meetings and…

Jay Leonard
December 30, 2014
B2B Marketing

Market Like A Person, Not A Brand

The devices through which we get online, as well as the behaviors we demonstrate once we are online, continue to…

Connor Brooke
December 26, 2014
B2B Marketing

5 Sales Metrics Every B2B Marketers Should Know

A marketer’s job should not end where a salesperson’s job begins. One of the biggest mistakes that B2B marketers make…

Connor Brooke
December 24, 2014
B2B Marketing

5 Steps To Shaping A More Effective Messaging Strategy

Part of the formula for a successful B2B marketing strategy is having a library full of rich content. The other…

Connor Brooke
December 24, 2014
B2B Marketing

5 Ways to Grow Your Business in 2015

Business development is an unending drive that keeps people and organizations engaged. Every entrepreneur aspires to lead the industry by…

Jay Leonard
December 23, 2014
B2B Marketing

B2B Vs B2C Content Marketing: Do You Know The Difference?

Working as an independent marketing writer and journalist, I often have to switch hats and adjust my writing for different…

Jay Leonard
December 22, 2014
B2B Marketing

Why Landing Pages Are To Leads As Phone Numbers Are To First Dates

Do you want to generate more leads on your website? Without landing pages, you're like the single guy who doesn't…

James Spillane
December 21, 2014
B2B Marketing

10 Perfect Gift Ideas for Your B2B Content Audiences

Are you a B2B marketer who’d like to say “thank you” to the busy, distracted, time-starved professionals who somehow manage…

James Spillane
December 18, 2014
B2B Marketing

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