The impact of social media on our buying choices is increasing. According to a recent infographic from Invesp, US social commerce is expected to hit $14 billion by 2015, accounting for 5% of all retail sales by that year. A good review on social media can boost a product’s value by up to 9.5%, while a negative review can decrease a customer’s intent to buy by 11%.
Facebook is the biggest source of orders from social media sites i.e 85% . In terms of categories, 98% of social media orders in Photography category come from Facebook followed by Sports & Recreation (94%), Pet Supplies (94%) and Dropshipping (93%).
Polyvore has the highest average order value by social referrer $66.75 followed by Instagram ($65.00) , Pinterest ($58.95) and Facebook ($55.00).
Check out the infographic below for detailed facts and statistics.
