Mother’s Day is this weekend be sure to wish your Mom Happy Mother’s Day on Facebook, chances are she is checking it at least once a day.
A recent study by Facebook Data Science reveals that over 27 million moms use Facebook, with an average age of 47. Instead of gathering at book clubs, playgroups, or bleachers to share experiences, moms are turning to social media for their information. They check Facebook at least once a day, and nearly a third of them use a mobile device to browse the site.
This provides a very serious demographic to market to as studies show Moms are more likely to purchase a product based on recommendations they see on Facebook. They are one of the largest groups using Facebook and they are making purchasing decisions. According to New Media and Marketing, Mothers control over $2 trillion in purchasing power in the United States.
Still think your customers aren’t using Facebook – you might want to think again!
INFOGRAPHIC SOURCES:
http://newsroom.fb.com/news/2014/05/mothers-day-on-facebook/
http://living.msn.com/family-parenting/raising-kids/15-things-moms-overshare-on-facebook
http://www.technewsdaily.com/4127-moms-rely-facebook-women.html
http://www.newmediaandmarketing.com/mothers-control-over-2-trillion-of-purchasing-power-in-the-u-s/
https://openclipart.org/
http://www.marketingzeus.com
http://office.microsoft.com/