Come IPL and your television screens will never miss to feature the adorable Zoozoos. Taking birth during IPL 2, these white balloon-like animations that communicate in a strange language are still going strong in their promotions for Vodafone’s value added services. For the ongoing 7th season of Indian Premiere League, the telco has launched new TVCs where the Zoozoos explain the benefits of ‘Chota credit’ and ‘Choose your number’.
In the Zoozoos got talent film, this Zoozoo manages a score of ‘10’ from all the judges when he dances to a certain Indian Bollywood number. The service promoted is that one can choose their own phone number at Vodafone. The other film is set at a quiz show when this Zoozoo on the hot seat uses his ‘Phone a friend’ lifeline but unfortunately runs out of balance in the middle of the call.
Both ad films are being promoted on the Zoozoo Facebook page having more than 17 million fans. A new cover photo and a cute posters adorn the Facebook timeline along with the videos.
The Zoozoos are also being leveraged to talk about Vodafone’s Superfan campaign, the telco’s signature campaign for the IPL games where superfans will be treated like stars. During IPL 2013, for the Vodafone Super Fan contest the brand gave 76 customers a life time experience where they got picked up from home in a luxury car, flown to the match in style, sat in the hospitality box, got goodies and of course a match ball autographed by the winning captain on live TV.
While last IPL in order to be a Vodafone SuperFan, one needed to upload a picture of their cricket lucky charm on a specially designed microsite, this year is about nominating a friend. If your friend is lucky to become a Vodafone SuperFan, he/she gets to meet the winning captain at the stadium, and appear on live TV. And what’s there for you: return airfare for the two of you, four star hotel stay near the venue including hospitality tickets to the match.
One needs to register with name, mobile number and email id at the website. Before logging in through Facebook or email to nominate their cricket-crazy friend and share that message.
Engaging via Zoozoos
The Zoozoos have been quite instrumental in communicating the various products and services across voice and data by the telecom service provider. Were it not for the Zoozoos, Vodafone’s value-added services would be just like any other telco’s; the Zoozoos have not only helped create a differentiation factor but also provided a story to talk about around its various services.
While the Zoozoos communication has ensured a gigantic community on Facebook, contests like the Vodafone Superfan have ensured value for them as well. As IPL partners, Vodafone might have more excitement for cricket fans like the Fancam campaign last year. Here one could find and tag themselves at the key IPL matches through a virtual representation of the stadium, if they had attended the match. The others could find empty seats and tag themselves too. With the matches shifted to UAE this year, fancam might be a good idea.