Home
Infographics
How Social Media Influences Purchase Decisions

How Social Media Influences Purchase Decisions

Contributor

Disclosure

Last updated January 20, 2014

Social media is growing and no online marketer can now ignore the importance of social media. Comversion optimization company Invesp has published a new infographic covering the impact of social media on purchase behavior.

According to the infographic, 71% of consumers make decisions based on social media referrals and 40% of social media users have purchased an item after sharing it on their social networks. In terms of ability to influence purchases, Facebook leads at 30.8% followed by Youtube (27 %) and Linkedin (27%) . After marking an item as favorite, 50% of social media purchases takes places within a week whereas 80% of purchases takes place in less than 3 weeks. Please check the infographic below for complete facts.

Infographic Source

Jay Leonard

Contributor

Jay, an accomplished cryptocurrency authority based in the UK, brings a wealth of knowledge and practical experience in the realm of digital assets, focusing extensively on fundamental analysis and strategic long-term investments. His insights are grounded in a solid educational background with a Bachelor of Science from Michigan State University and a subsequent degree in Business Administration and Management from the prestigious London Business School. With a career that includes a two-year tenure as an Editor for Finance Illustrated and two years as a Content Strategist at Economy Watch, Jay has honed his expertise in the financial sector, particularly in cryptocurrency markets. Jay's authority in the crypto space is well-recognized as he has written for a myriad of respected publications besides Business2Community including Cryptonews.com, Jewish Journal, Economy Watch, and others. His analytical pieces help investors understand the intricate dynamics of cryptocurrencies, shedding light on how institutional participation impacts the broader asset class's future. An avid collector of non-fungible tokens (NFTs), Jay's involvement in the cryptocurrency sphere is both professional and personal. He has been closely following and investing in the burgeoning NFT market both for work and for pleasure. His commitment to the finance community extends beyond writing and investment. At Finance Illustrated, h. This role fortified his commitment to disseminating financial information responsibly, aligning with the stringent requirements of financial reporting and analysis. When he isn't immersed in analyzing cryptocurrency markets or expanding his NFT collection, Jay enjoys engaging with the finance community, sharing his insights and forecasts based on macroeconomic trends, and exploring how they reflect global financial shifts.

View all posts by Jay Leonard