Email marketing has grown to be one of the most valued resources for marketers. Email campaigns help keep your brand top of mind, allow you to deliver quick and timely messages and most importantly, they contribute to your overall ROI. Forty-four percent of email recipients made at least one purchase last year based on a promotional email. The Impact of email to your marketing goals is substantial. Are you providing a seamless visitor experience from your email campaigns to your website? Aligning the landing pages on your website to match the messaging in your emails will increase your opens, clicks and on-site conversions.
