Is your site optimized to adapt to different screen sizes, for smartphone, tablet and desktop users? Today’s customers no longer rely on only one method of searching out information. We use our phones while commuting, our laptops from the office and our tablets from the coffee shop. Studies show that up to 90% of customers use multiple screens sequentially, and 67% of customers start shopping on one device and complete their purchases on another.
Due to the increase in mobile technology, our searching patterns and internet use are changing. By 2014, mobile internet use is expected to surpass desktop use. Today, mobile devices are already more often used for local searches.
Businesses are listening. When surveyed, 88% of companies indicated mobile and tablet search optimization was of higher importance in 2013 than it was even one year ago.
Get Satisfaction shares their numbers to show why companies need to focus on creating a seamless experience for its users. Are you giving customers what they want?
