Today, companies view social media marketing in various ways. Some see it as a continuation of both offline and online advertising. Others use it to connect with existing customers. Regardless of how your company utilizes social media, one important thing to keep in mind is that social media is meant for being social.
If your business is on social media but not engaging with customers, you might be losing the chance to connect with potential clients and enhancing loyalty among those who already follow you. This infographic showcases 21 social media marketing tips that your business should keep in mind to maximize your social media efforts and provide value to your fans and followers.
In addition, to illustrate the importance of social media as a marketing tool, a new survey reveals that 47% of U.S. social media users contact businesses on social media for customer service related issues. And, 30% of social media users favor social media over a phone call to resolve these issues.
So, how does your business measure up when it comes to social media marketing? Let us know in the comments!