Planning, running, and analyzing a marketing campaign can be tough. Marketers need to put in a lot of effort to create campaigns that both showcase their service or product and communicate their brand values. To help with this, they use a variety of campaign management tools. Let’s take a closer look at the top options available.
What Are Marketing Campaign Management Tools?
Marketing campaign management tools are pieces of software that help marketing professionals effectively manage their campaigns.
These tools have two broad categories: “best-of-breed” and “all-in-one.” Most marketers find that a suite of best-of-breed tools allows them to have greater flexibility and performance.
Here’s a closer look at the key categories of campaign management tools .
Asset Coordination and Management
In order to get the best results and take control of their branding, marketers must use asset coordination and management tools. When it comes to creating, reviewing, and cataloging assets, these tools give marketers a helping hand.
Furthermore, they help marketers in these areas elevate the quality of marketing collaterals. And they make the review and cataloging process faster and stress-free.
Channel Management
Today, there are more marketing channels available than ever before. So to get the maximum value from each channel, marketers must call on a suite of channel management tools.
These tools can perform a variety of actions, such as scheduling posts, generating sophisticated reports, and much more. They also cover a range of marketing channels, including email and social media.
Lead and Customer Management
In order to take control of relationships and generate the customers that drive profits, marketers need to use lead and customer management platforms.
In terms of functionality and focus, lead and CRM platforms are diverse. The best tools make life easier for marketers, and help them drive as much value as possible to their businesses.
Best Marketing Campaign Management Tools
The right marketing campaign management tool can transform the marketing results you achieve. Here’s a comprehensive look at the best tools in the three categories we outlined above .
Asset Coordination and Management
Asset coordination and management tools exponentially pay for themselves—by improving the quality of your marketing collaterals and making your work more efficient.
Asset Coordination
Filestage
Filestage changes how marketing teams handle their content review process. Before Filestage, this process was chaotic, filled with email threads and notes on random pieces of paper. Now, marketers can manage the feedback and review process for all their materials—whether it’s a video, image, PDF, document, website, or anything else.
What It Does
- Makes communication between project members simpler and more effective.
- Removes all barriers, so stakeholders can leave quality feedback in an instant.
- Helps marketers solve the unique challenges involved in reviewing and approving digital projects and involved files.
What Professionals Say
“My clients can provide me with detailed feedback on the spot. They just click into the video and write a comment. They don’t need to send timecodes, need to make lists, write an email. Revision became much more efficient.”
- Daniel W, Capterra
InMotionNow
InMotionNow is a workflow management solution that aims at building stronger links between internal and external stakeholders over the course of a project. This goal is accomplished by improving efficiency and productivity throughout the entire process.
What It Does
- Tracks milestones and expenses.
- Incorporates time.
- Facilitates collaboration.
What Professionals Say
“They were responsive about keeping us up to date with when features would be released, and any time we needed help. [But] it feels like a clunky platform with outdated UI and confusing workflows and task management.”
- Verified Reviewer, Capterra
Wipster
Wipster is a review and approval platform that aims at helping video professionals get frame-accurate feedback from their stakeholders. This tool accelerates the review and approval process, in order to make teams more efficient and improve the results they achieve during their video projects.
What It Does
- Offers frame-by-frame commenting.
- Makes feedback clearer and easier to understand.
- Directly integrates with Adobe products.
What Professionals Say
“It has an excellent interface and user experience. [But] the Wipster plugin for Premiere Pro is so buggy!”
- Shelby R, G2 Crowd
GoProof
In an effort to harmonize systems and workflows, GoProof aims at offering a one-stop shop for all content review activities—for both internal and external users. Therefore, it improves the quality and clarity of feedback and makes your team more effective when they work together.
What It Does
- Offers integration with Adobe apps.
- Gives marketers on-the-move updates with a mobile app.
- Allows managers to filter their tasks and projects.
What Professionals Say
“Our reviewers love the easy commenting tools, and that they can review projects wherever they are. [But] for big files, publishing the proof can lag.”
- Sarah D, Capterra
Ziflow
Ziflow is a piece of online proofing software that’s aimed at both agencies and brands. This tool aims at harmonizing the review and approval of content, in order to help these stakeholders deliver their marketing projects faster.
What It Does
- Offers functionality to improve collaboration and speed up approval.
- Keeps all content review activities in one place.
- Takes care of manual tasks for review and approval.
What Professionals Say
“The overall ease of Ziflow is why I love it. We send proofs to diverse clients all over Europe, and most of them open the proof and leave feedback without any hassle. [But] it’s not as stable as we would like it to be.”
- Kevin V, Capterra
Asset Management
Widen
Widen is a platform for digital asset management that provides a shared space for marketing, sales, and technical teams. Specifically, it helps them manage and share their digital assets. It’s primarily used by midsize and large organizations that want to deliver a complete brand experience.
What It Does
- Empowers teams to create a searchable, shareable library of brand assets.
- Provides the ability to publish content across channels and platforms.
- Tracks user activity and the performance of assets across channels.
- Makes it easy to serve the right asset at the right time.
What Professionals Say
“I’ve used quite a few DAM solutions in the past, and Widen is by far the best one I have worked with. The only thing I have an issue with is my inability to customize the home page.”
- Tommy U, Capterra
Bynder
Bynder is a DAM platform that offers businesses role-based access from any location at any time. This solution makes it possible to share and organize assets. So it gives marketing departments the power to get the maximum amount of value from their digital assets. It also significantly improves brand consistency.
What It Does
- Allows marketers to quickly access brand-consistent content.
- Offers secure permissions and copyrights.
- Helps marketing departments repurpose their digital assets.
What Professionals Say
“Simple to use, intuitive, helpful customer support. And Bynder continues to provide enhancements and new functionality to improve our experience. [But] we would like more push notification functionality, and also stop/start uploads for times where internet connection is patchy.”
- Lesley M, Capterra
Canto
Canto is a powerful DAM system that helps marketing teams organize, find, and share visual brand assets. Since this platform is secure, it makes it easy for team members to tag collaterals and share them in a visual environment. Businesses of all sizes can use this tool to create rich media libraries.
What It Does
- Quickly and easily organizes brand assets.
- Shares assets with the correct permissions.
- Finds brand assets by using a sophisticated search function.
What Professionals Say
“The flexibility of deployment and implementation was paramount for our organization, as we ended up hosting the solution on-premise due to our large file sizes. [Its] ‘out of the ’box’ reporting is significantly lacking compared to the other options, but you can buy a 3rd party add-on for that.”
- Laura K, Capterra
Wedia
Wedia is a modular SaaS platform that’s based entirely in the cloud. It offers its users a unique media library, where they can manage, share, and repurpose all of their digital assets. This tool also offers a range of additional functionality, including the localization and customization of marketing materials.
What It Does
- Offers global access to your library.
- Makes it easy to integrate new content.
- Gives users a host of filters and search functionality to find their collateral.
What Professionals Say
“Wedia is a great software to manage all media in one platform, and additional functionalities make a great difference. [But] wording on the scrolling menu is sometimes a bit complex, and it’s not easy to find what you’re looking for at first glance.”
- Verified Reviewer, Capterra
Cloudinary
Cloudinary offers developers the capability to manage images, videos, and assets. This platform is used by small teams and large companies alike. It offers feature-rich functionalities for images and videos that help developers find and adjust the images they need for their projects.
What It Does
- Allows users to edit images via an intuitive URL.
- Integrates a wide range of development platforms.
- Automates the entire image-processing pipeline.
What Professionals Say
“You can get exactly the image size, type, and crop you want, purely by modifying the URL. [But] the media library admin tool is not the most intuitive to use.”
- Verified Reviewer, Capterra
Channel Management
Marketers must use a range of tools to effectively promote their product/service. They must also provide branding to leads and customers across a wide range of channels. Here’s a look at the best options out there .
Autopilot
Autopilot is marketing automation software that places a strong emphasis on creating visuals. In a bid to create loyal longtime customers, marketers can use this tool to plan the entire customer journey. To fulfill your particular preferences, Autopilot integrates with a range of popular apps and platforms.
What It Does
- Helps marketing teams stay close to customers by being able to communicate across every channel.
- Sets up a range of customer journeys by using a visual interface.
- Captures and converts new leads.
What Professionals Say
“I myself am a very visual person, and even though I deal with automation, I simply enjoy how journeys are created and developed. But what I dislike the most is that you are not able to easily set a delay between two emails sent to a single domain.”
- Miodrag C, G2 Crowd
MailChimp
MailChimp is an all-in-one platform that provides marketers with the functionality they need to organize their audience. This tool makes it easy for marketers to deliver the right messages at the right time, despite the size of the audience.
What It Does
- MailChimp offers easy-to-use design tools that help marketers bring their brand to life.
- This tool makes it easy to spread the word via a wide range of channels.
- Marketers find it easy to collect recipient insights by using the platform.
- This tool also monitors performance, in order to offer data-driven insights.
What Professionals Say
“With Mailchimp’s help, we’ve scaled our business nationally—with one million members and counting. [But] I am just a little dissatisfied with the price point.”
Pallavi G, G2 Crowd
SocialPilot
SocialPilot is a scheduling platform for social media. It aims at offering a simple, cost-effective experience to its users. All over the world, marketers use this tool to improve social media management, from scheduling social media posts and improving engagement to digging deeper into results.
What It Does
- Controls multiple accounts from one location.
- Prevents scheduling limits.
- Provides sophisticated, detailed social media analytics.
- Has a collated social inbox.
What Professionals Say
“Their bulk scheduling features are outstanding. Huge time-saver over the competition. If they had a bit more of a “listening” or “engagement” feature set, this would be probably the only tool you would ever need for social.”
- Christopher C, Capterra
ActiveCampaign
ActiveCampaign offers true marketing automation that will give users the ability to extend beyond email marketing. This tool makes it easy for marketers to send personalized, responsive emails in just a few clicks. And you can create sophisticated programs based on customer actions.
What It Does
- Assists with lead nurturing and customer success.
- Offers feature-rich automation.
- Provides functionality for CRM and web messaging.
What Professionals Say
“ActiveCampaign specializes in providing email marketing solutions with an intuitive, visual (albeit a bit slow) interface for creating and sending email campaigns and logical drips. [But] the CRM is quite clunky, and doesn’t have the power and flexibility of platforms that were designed with that functionality in mind.”
- Verified Reviewer, Capterra
Sprout Social
Sprout Social is a tool that aims at helping marketers reach their audience and more fully understand them. It has an all-in-one social media management platform that provides the functionality marketers need to connect with their communities and assess their performances.
What It Does
- Offers robust social analytics that will guide your strategy.
- Bolsters social engagement.
- Makes it easy to schedule posts.
- Offers capabilities for social listening that will help you join the conversation.
What Professionals Say
“The including reporting is robust, and provides enough information across multiple platforms to make good decisions. [But] the listening tools are a separate cost, and for our brands, becomes too expensive to commit to.”
- Verified Reviewer, Capterra
Hootsuite
Hootsuite is another platform for social media marketing and management. This tool makes it easy for you to find prospects and connect with your existing customers. It achieves these goals by making it easier to find, schedule, manage, and report on social media content.
What It Does
- Helps marketers save time by scheduling posts.
- Tags, searches, and uses stats that help with curating content.
- Offers meaningful insights via social media analytics.
What Professionals Say
“Hootsuite is a great free solution for basic social media management. It’s fine to use HootSuite in a pinch, but you are able to do a lot more customizations within the individual platforms.”
- Meisha B, Capterra
SendX
SendX is email marketing software that bills itself as being intuitive, feature-rich, and affordable. It aims at taking the stress and complexity out of email marketing. It achieves this goal by offering unlimited email campaigns, functionality for building email lists, and automated email sequences.
What It Does
- Facilitates the creation of high-converting email forms.
- Allows users to easily create email drip sequences.
- Enables drag-and-drop email editing.
What Professionals Say
“With just a few clicks, you can create some beautiful-looking emails. It also gives you full control over which segments of your email list you want to contact, and even the time the email should go out. The only complaint I have is that there doesn’t seem to be a way to remove the SendX logo from my emails.”
- Ranju S, G2 Crowd
GetResponse
GetResponse is all-in-one marketing software that helps marketing campaigns succeed. This tool offers integrated email marketing, autoresponders, and landing pages that will help you create content, boost sales, and increase traffic.
What It Does
- Creates great-looking emails with marketing features.
- Adjusts ready-made email campaigns to nurture leads.
- Generates high-converting landing pages.
- Autofunnels features to shape your pipeline.
What Professionals Say
“I’ve used this software for the past 3 years, and I could not be happier with the number of options I have available to me for the cost. The only complaint I have about this software is that it almost has TOO many options. It can feel a bit overwhelming when you log in—to know what to do and where to go.”
- Verified Reviewer, Capterra
Outbrain
Outbrain can boost the reach of your marketing campaign by giving you access to brand-safe advertising environments. This platform partners with publishers around the web. Since it builds a thorough picture of what these publishers want, it puts these advertising opportunities at your fingertips.
What It Does
- Offers a larger reach than Facebook.
- Currently serves a network of 55+ countries.
- Produces over 290 billion ads per month.
What Professionals Say
“Easy-to-utilize user interface that enables actual-time updates and reporting. [But] you cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.”
- Hannah G, Capterra
EngageBay
EngageBay is a unified platform for marketing, sales, and support. It’s targeted at growing companies, and it offers them marketing automation, CRM, and live chat functionality. These features can help growing businesses increase the efficiency of their marketing campaigns and manage the whole process.
What It Does
- Offers live chat that can convert visitors into customers.
- Provides CRM that helps manage a sales pipeline and build customer relationships.
- Has marketing automation capabilities that take care of manual tasks.
What Professionals Say
“I feel EngageBay is quickly becoming a marketing automation competitor to the premium SAAS offerings. [But] they don’t yet offer all the features of the more expensive premium offerings.”
- Verified Reviewer, Capterra
Lead and Customer Management
If you’re coordinating an ambitious marketing campaign, you’ll need a plan for managing the leads and customers you generate. So you’ll need a quality tool for lead and customer management.
Pipedrive
Pipedrive is CRM that was specifically built for salespeople—by salespeople. So it ticks all of the boxes that salespeople need from a robust, functional CRM. It feeds qualified leads straight into the sales pipeline, automates manual tasks, and offers a range of pipelines and dashboards that will boost efficiency.
What It Does
- Offers customized chatbots and web forms.
- Frees up time by automating common tasks
- Improves the efficiency of the manager app.
What Professionals Say
“Pipedrive’s lead management CRM is intuitive, well-organized/easily customizable, and perfect for any sized company. I wish there was a way to upgrade some of our users to the Gold plan and keep the others at Silver, though.”
- Virginia B, Capterra
Agile CRM
Agile CRM is an all-in-one platform that helps supercharge sales, marketing, and support. It achieves this goal by offering a suite of tools that strengthen links between your team and your customers. The CRM itself is robust, and it offers single-page contact management that will help you see the big picture at a glance.
What It Does
- Helps salespeople ramp up their performances and close more deals.
- Gives marketers powerful capabilities for email and social automation.
- Helps customer service offer great support and collect insightful feedback.
What Professionals Say
“The best thing about Agile is that it just works. Everything I’ve tried in the system configures easily and correctly, and does what it claims to be able to do. [But] the marketing automation system seems very dated, and is the only part of the system that I find confusing.”
- Chris B, G2 Crowd
Salesforce
Thanks to Salesforce‘s showstopping CRM, it’s one of the world’s largest companies. This platform gives salespeople the ability to connect with their customers on a deeper level, drive engagement, and close more sales. Its CRM can also be used to assist leads after they’ve become paying customers.
What It Does
- Offers fast, intelligent selling capabilities.
- Boosts the level of service that companies can offer clients.
- Gives marketers the ability to offer individualized experiences.
What Professionals Say
“I like how intuitive the software is, as well as how customizable it is for our business. [But] if you are not familiar with Salesforce, it’s best to have help setting up the software for your needs, rather than doing this on your own.”
- Jered M, Capterra
Freshsales
Freshsales is the CRM tool in the Freshworks suite. This tool boasts cutting-edge features, such as AI-based lead scoring, activity capture, email functionality, and more. Since these features are all offered in one place and by all accounts, this tool is more intuitive and simpler to use than other options on the market.
What It Does
- Offers built-in email and smartphone functionality.
- Provides AI-based scoring that uncovers the best leads.
- Makes it easier to manage your sales pipeline.
What Professionals Say
“The biggest strength of Freshsales is that it’s very easy to use. It helps to track every time an email is opened/when a prospect clicks on a link. [But] currently, there is no way to filter leads by country; we can only do [it] by continent.”
- Joshua Ben, G2 Crowd
Zoho CRM
Zoho CRM is a CRM system that aims at helping sales teams sell smarter, better, and faster. It’s used by businesses of all sizes, who appreciate its suite of modern features. To close more deals, salespeople can deepen their relationships with prospects across a range of channels.
What It Does
- Makes it easy to prioritize emails.
- Offers live chat functionality that will increase conversions.
- Includes a single-click dialing feature.
- Simplifies the management of social media interactions.
What Professionals Say
“Zoho was incredibly easy to set up, intuitive to use, and contains all the most important features that most users need and seek in SalesForce. This isn’t really a con per se, but Zoho, by being not as complex and customizable as SFDC, will eventually need to be replaced.”
- Douglas M, Capterra
BPM’online CRM
BPM’online CRM helps organizations align marketing, sales, and support on one single CRM platform. This tool makes it easier to manage the customer journey—from lead to order. It also integrates well with the entire BPM suite, which includes sales, marketing, and business solutions.
What It Does
- Keeps track of real-time analytics.
- Offers sophisticated insights that shape new tactics.
- Provides out-of-the-box processes that can instantly boost sales results.
What Professionals Say
“Processes in BMP’s online CRM is a great benefit to our business. [It] is not the cheapest solution on the market, but it [is] worth money.”
- Valentine H, Capterra
amoCRM
amoCRM offers easy, smart sales automations that will boost your sales figures through the use of messaging apps. This messaging-powered CRM boasts a suite of integrations, and it makes it easy for salespeople to build effective,humanized chatbots. And with this tool, conversations are synced in a unified inbox, which speeds up response times.
What It Does
- Offers a visual chatbot builder.
- Integrates with a range of popular tools.
- Syncs conversations in one space.
What Professionals Say
“With this system, many everyday tasks are very easy to perform, so we save a lot of our time. [But}] occasionally, system malfunctions occur.”
- Veronica M, Capterra
Monday
Monday is an intuitive tool that’s easy to use. It places a strong emphasis on offering a visual, collaborative experience that can be used by a wide range of a business’ teams. The visual nature of this tool means that onboarding is a piece of cake, and salespeople can get started using the platform right away.
What It Does
- Makes it easy for salespeople to customize their workflows and processes..
- Gives them control over their work.
- Gives them a wide range of options for viewing the tracking of projects.
What Professionals Say
“Monday.com has been helpful in having a broad scope of where we are at with each project. [But] it’s a bit complex to learn, which is frustrating at first.”
- Jonathan H, Capterra
Hatchbuck
Hatchbuck is both marketing software and a CRM tool . It’s aimed at businesses of all sizes, and it helps make sure that every relationship counts. Hatchbuck also offers AI-based lead scoring, so you can focus on targeting your hottest prospects and closing more deals with them.
What It Does
- Boasts an easy-to-use email marketing tool.
- Offers a simple, user-friendly building tool that makes emails shines.
- Provides users with sophisticated data.
What Professionals Say
“I’d recommend Hatchbuck to anyone looking for a sleek, easy-to-use platform that handles both your CRM and Email Campaigns. [But] sometimes it’s a bit hard to navigate through the system, looking for the exact data or rare thing you might need or filter you might want.”
- Susan B, Capterra
Bitrix24
Bitrix24 is a complete platform for marketing campaign management that can be utilized by businesses of all sizes. This platform both harmonizes communications within an organization and helps with task management. And its CRM improves conversion rates, automates marketing, and empowers businesses to serve their customers more effectively.
What It Does
- Offers sales teams essential tools.
- Includes a sales funnel and functionality for pipeline management.
- Provides sophisticated sales reports.
What Professionals Say
“Bitrix24 consists of lots of features and modules that can be switched on or off as needed, which is a huge plus—because it makes it really easy to manage your projects, while keeping the software simple. [But] there is a lot of room in the improvement of user experience.”
- Irfan A, Capterra
All-in-One Campaign Management Tools
Some businesses might decide that an all-in-one solution can serve them better than putting together a unique blend of best-of-breed tools. Here’s a look at some of the standout options .
Adobe Campaign
Adobe Campaign is an all-in-one marketing tool that shows you the whole customer journey on a single screen. This platform offers up rich customer data. So you can create, coordinate, and deliver dynamic marketing campaigns that will bring you success via both online and offline channels.
What It Does
- Coordinates email marketing.
- Tracks the customer journey on one screen.
- Covers every single marketing channel that will target customers.
What Professionals Say
“We love that Adobe Campaign [allows us] to track multiple CRM activities—like real-time campaigns, targeted campaigns, and handle our email marketing. [But] to be able to use its features to the fullest, it requires experienced developers, and can be difficult for new users to learn.”
- Jennifer D, Capterra
HubSpot
Hubspot offers sales, marketing, and support software that gives marketers the power to satisfy the objectives of both their own businesses and their customers. This suite also offers free CRM, which is complemented by its marketing, sales, and service hubs. These fully featured tools come together to create an all-in-one solution.
What It Does
- Generates leads.
- Automates marketing tasks.
- Tracks emails.
- Schedules meetings.
- Generates tickets.
- Reacts to customer feedback.
What Professionals Say
“HubSpot is super easy to use, and it’s relatively easy to add users with specific access. [But] if you have a lot of brands with corresponding websites and social channels, it is difficult to keep that all separate.”
- Verified Reviewer, Capterra
SharpSpring
The goal of SharpSpring is to offer powerful marketing automation that removes the hassle from your campaigns. This platform gives you the functionality and tools you need to drive more leads and convert them into paying customers. Essentially, every marketing task is covered by this all-in-one platform.
What It Does
- Offers full-featured marketing automation.
- Includes anonymous visitor IDs for immediate tracking.
- Offers robust CRM and sales automation.
What Professionals Say
“They have just the right amount of features (that make it the most useful for all of our clients), leaving off the bells and whistles that would inflate the price. I was a bit discouraged at first by everything there was to learn, but I realized it’s part of working with such a comprehensive platform.”
- Dan G, Capterra
Zoho Campaigns
Zoho Campaigns is email marketing software that gives marketers the power to create, send, and track email campaigns that engage recipients. It offers a range of templates, which are complemented by automation tools and real-time analytics that help marketers make the right move.
What It Does
- Offers a suite of smart tools for email marketing.
- Integrates with other Zoho products.
- Generates insightful reports that shape your decisions.
What Professionals Say
“The cost of the various Zoho applications is very low, allowing you to get the features you need and save on the fluff you don’t need. If you are looking for all the bells and whistles, you might choose a tool that has more features than you need at the moment (expecting that you might need them later).”
- Nathan E, Capterra
TUNE
TUNE aims at helping businesses manage their marketing partnerships on both smartphones and desktops. Its goal is to maximize ROIs from various partnerships, including influencers, content publishers, networks, and more. These features maximize the results that marketers get from their activities.
What It Does
- Offers lots of customization opportunities.
- Presents an API-based foundation for customized functionalities.
- Has a professional services team that develops customized solutions.
What Professionals Say
“It’s very, very robust, and does tracking best. [But] it does only that and doesn’t branch out too far from it. I don’t really like the fact that it does not allow for multilevel marketing.”
- Vuk P, Capterra
Act-On
Act-On is robust automation software that gives marketers the ability to maximize their marketing potential. Since this tool offers a suite of functionality, marketers can expend less effort yet make a bigger impact. These features include email automation, lead scoring, and nurturing.
What It Does
- Offers sophisticated insight to improve ROI.
- Accelerates the sales cycle.
- Creates more opportunities.
What Professionals Say
“Act-On is a robust yet easy-to-use solution that combines multiple marketing applications into one. My only true critique is that the organization seems to have gone through some growing pains, and lost its personal touch along the way.”
- Amy S, Capterra
Workfront
Workfront aims at becoming the one central space for all enterprise work by making businesses more connected, flexible, and collaborative. It offers solutions to all teams, ranging from marketing and information technology to product development and beyond. And its range of tools help streamline marketing processes.
What It Does
- Keeps teams working together in harmony.
- Avoids employee burnout by making priorities clear.
- Offers a single space to view all marketing activities.
What Professionals Say
“I love how they are constantly pushing updates that help improve the tool based on user feedback. [But ] do your homework and dedicate the time to do it right before launch, or else user adoption can be difficult.”
- Jonathan H, Capterra
Marketo
Marketo is a complete digital marketing tool that covers everything from acquisition to advocacy, and it offers measurable results along the way. Marketers can take care of everything from lead management and email marketing to consumer marketing and beyond.
What It Does
- Offers robust lead management that maximizes ROI.
- Simplifies email marketing.
- Facilitates account-based marketing.
What Professionals Say
“Marketo has solid lifecycle and score management solutions. [And] the score of potential customers can be tokenized to create efficient and scalable models. [But] the calendar design of the campaign is not intuitive, and leaves the marketing teams using a Google calendar or similar function to track the campaign sequence and results.”
- Silvia S, G2 Crowd
Pardot
Pardot helps marketing teams reap the benefits of B2B marketing automation. Since the platform is owned by Salesforce, it offers a full solution. So marketers can create meaningful connections while they fuel their pipelines, and they can close more deals than ever before.
What It Does
- Gives marketers the ability to engage buyers via various channels.
- Helps salespeople close deals.
- Offers functionality to nourish relationships.
What Professionals Say
“The number one thing that I love about Pardot is how easy it is to use. [But] some cleanup/reorganization of these might help new users.”
- Garrett G, Capterra
Conclusion
To make the most of your marketing campaign, you should think long and hard about which tools you choose. We hope you enjoyed this list and found a tool for your campaign management that you love.
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