The reality of content marketing is that it has given customers more power than before. Many shoppers are shifting away from old marketing methods and are now searching online for the right information about the products they want. Instead of just seeking out basic content, they are actively looking for interactive content that allows them to engage in the learning process.
Infographic Source – https://www.go-gulf.com/blog/interactive-content-marketing/
As stated by Brafton, 91% of B2B buyers favor brands that provide more interactive and visual content for on-demand use. Additionally, 45% of those surveyed believe that interactive presentations are important for their pre-purchase research on products and services. This might explain why a significant majority of marketers (88%) consider interactive content marketing a key differentiator in online marketing.
Essential elements of an interactive content
- Boosts traffic
- Valuable to customer
- Increases engagement
- Improves conversion rate
In short, the above are signs of an interactive piece of content. Great marketers understand the importance of interactive content marketing. One of the worst mistakes you can make as a marketer is to allow your completion to capture the attention of potential buyers that you could have engaged through interactive content.
According to a study conducted by Demand Metric, marketers have to consider interactive content marketing because it helps businesses to differentiate themselves. Many modern consumers prefer to first conduct an online search before making a purchasing decision. As a business owner, you have to think deeper than simply displaying static information to the consumer if you want to reach more of your potential customers. it may well be said that interactive content marketing is the foundation of solid conversions.
Why interactive content marketing is the future of content marketing
It grabs the audience: if you need to capture the attention of your online audience, your content must not only be relevant but also actionable such that it compels users to take action immediately. To achieve higher conversions, include call-actions buttons on your website.
It boosts business revenue: if you are successful in your interactive marketing efforts, you will achieve success when it comes to business revenue.
It encourages engagement and referral traffic: interactive marketing plays a pivotal role when it comes to capturing and maintain your audience attention. When consumers come across interesting content, they are more likely to share the content with others.
Improves your brand credibility and exposure: by publishing and sharing interesting and interactive content, you brand’s awareness and credibility improves by default. Be focusing on your brand exposure, you will stay ahead of the completion and improve traffic to your website as well.