Last into the tank is Nicki Radzely of Doddle & Co.’s The Pop, seeking $250,000 for five percent equity.

Key Takeaways: The Pop Pacifier on Shark Tank

  • Investment: Secured $250,000 from Kevin O’Leary for 10% equity.
  • Product: A cleaner pacifier with a built-in protective bubble to keep it clean when dropped.
  • Sales: Available at major retailers like Nordstrom and buybuy BABY, with over $117,000 in sales.
  • Shark Interest: Kevin O’Leary jumped in, recognizing the innovation in baby care products.
  • Entrepreneur: Nicki Radzely, a mother and innovator, created The Pop to solve common pacifier problems.

The Story of The Pop Pacifier on Shark Tank

The Pop is a cleaner baby pacifier.

The silicone pacifier features a built-in bubble casing that protects the pacifier nipple when dropped. According to their website, the “one-piece pacifier is a bit more clean because the single-piece construction allows for no joints or cracks where dirt and bacteria can hide.”

The pacifier is available in five colors, including blush pink and lime green, and costs $9.99.

Guest shark Sara Blakely thinks the pacifier is “cool” and Kevin O’Leary and Daymond John even put them to the test. The pacifiers are currently in Nordstrom and buybuy BABY. Last year, Radzely did $117,000 in sales.

John is concerned that the pacifier might cause more issues since it can easily fall out of a baby’s mouth. He thinks the valuation is “crazy” and questions how she can be sure it will succeed. He exits, but Blakely and Mark Cuban agree it’s a success. Kevin O’Leary steps in with an offer of $250,000 for 10 percent. Blakely, feeling she needs more guidance, offers $250,000 for 15 percent. Cuban then leaves and urges her to take Blakely’s offer.

Greiner then suggests that she and Blakely partner and they increase their offer to $250,000 for 20 percent.

Radzely counters Greiner and Blakely at $500,000 for 20 percent and counters O’Leary at seven percent equity. O’Leary says he wants to stay at his initial offer of 10 percent.

Ultimately, she accepts the deal with O’Leary.

Social Media Reacts to The Pop’s Appearance on “Shark Tank”

Closing Thoughts

Latest Update: In 2024, The Pop pacifier continues to be a hit in the baby care market, expanding its presence in more retail stores and launching new product lines, including different colors and designs to cater to a wider audience.

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks:

  • Mark Cuban, owner of the Dallas Mavericks;
  • Daymond John, fashion mogul and founder of FUBU;
  • Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group;
  • Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC;
  • Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.

Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.

Would you try out The Pop pacifier? Sound off in the comments section below!