You’ve made the decision to incorporate influencer marketing into your digital strategies, congratulations! Eighty-one percent of marketers stated that influencer engagement was an effective marketing strategy for their brands.
What next? One of the most pressing decisions for brands is deciding what platform will help them find, manage and measure the success of their influencer partnerships.
Whether you are a large enterprise or a small business, an influencer marketing platform can help to ensure you are getting a positive return on investment and making the most efficient use of your valuable time and resources.
To help you make your decision, we nailed down the most important factors to consider when making your selection.
Ease of use
When adding any new piece of software to your marketing mix, simple and easy are keywords to focus on. A complicated implementation process can derail your project before you even begin.
Since you will need to track many data points, make sure the influencer platform has automated workflows that can grow with your business. Look for features like scheduling, simple workflows, the ability to monitor multiple tasks from your influencers, and the option to set up or customize programs to fit your needs.
Influencer Relevancy
Don’t waste money and time on mismatched influencers. An influencer campaign is only as effective as the influencer you choose. A good platform will ensure you are matched with influencers who will be a solid fit for your brand. Relevancy is key.
Demographics
Look for platforms that allow you to search for influencers by multiple criteria including age, gender, location, education, and language. Advanced metrics are also valuable such as household income, types of content produced, social reach, audience information, brand affinities, keywords, location and other detailed demographic information.
Return on Investment
You need an accurate picture of your successes and failures with your influencer marketing campaigns. Otherwise, you will not be able to calculate an accurate ROI.
Your process for selecting influencers shouldn’t be random. Pick an influencer platform that will boost your ROI, so you don’t have to wait until the campaign starts to see possible successes. The top influencer platforms offer real-time metrics to show which influencers could raise your ROI even before you contact them, and they also track your ROI as the campaigns progress. All data, no guesswork.
Cost
The old adage, “you get what you pay for” applies here. Although you shouldn’t spend beyond your budget, beware of low-priced influencer marketing agencies that overpromise and underdeliver.
Many influencer marketing agencies will charge per post, but what if the content doesn’t perform well? Quality is better than quantity when it comes to successful influencer marketing. It’s not a content numbers game. Take advantage of a platform solution that offers a full-scale approach to influencer marketing so you can get the best possible ROI.
Expert Advice
Choose an influencer marketing agency solution, not just a piece of software. If you are new to influencer marketing, or you want to learn how to maximize your ROI, choose a platform that can become a partner with your brand and supply you with educational resources, account managers, strategists and ongoing consulting and expert advice.
Measuring your Campaign Results
Your influencer marketing solution should offer detailed analytics with metrics such as reach, views, and engagement. However, these metrics aren’t enough. Look for more advanced metrics such as ROI and value metrics that translate into the actual dollars you may be gaining or losing as a result of working with an influencer.
Conclusion
To effectively find influencers, and manage and measure your influencer marketing efforts, choose a platform that offers all facets of a successful campaign, the components we touched on here in this article. These factors are integral to a well-performing influencer campaign.
TapInfluence hits all these points and provides brands with full-scale influencer marketing solutions to help them find vetted, high-quality, trusted influencers. With an over 80% acceptance rate from influencers and more than 35 criteria to search, TapInfluence makes it easy to find the best influencers who will be a perfect match for your campaigns.
Search with multiple data points and assess which influencer can potentially result in the greatest ROI and lowest cost per engagement.
With its ROI-driven metrics and detailed analytics reporting, TapInfluence can partner with you to drive ROI upward and accurately measure the success of your influencer campaigns. Analyze the real data so you can make educated decisions instead of relying on guesswork and assumptions.
Our experts and strategists are standing by, ready to help you execute a successful, ROI-driven influencer campaign, from start to finish. If you would like more information, learn about how TapInfluence partnered with this Fortune 500 brand to create an 11x ROI for its campaigns. Or request a free demonstration so we can show you how TapInfluence can directly help your brand simplify and maximize the revenue you gain from your campaigns.