First into the tank is pro bodybuilder Stan Efferding of The Kooler, seeking $50,000 for 15 percent equity.

Key Takeaways: The Kooler’s Shark Tank Pitch

  • Investment Request: $50,000 for 15% equity.
  • Product: A cooler within a cooler, designed for workout drinks.
  • Shark’s Offer: Daymond John offered $50,000 for 33.3% equity.
  • Product Features: Holds pre, during, and post-workout drinks in one container.
  • Availability: Six colors and costs $32.95.

The Kooler Company Overview

The Kooler is a “cooler within a cooler” that holds pre, during and post-workout drinks in one icy container.

The outer cooler holds one gallon, according to their website while the remaining space is taken up by shaker bottles, which each hold 23 ounces. The Kooler is available in six colors, including green, orange and pink, and costs $32.95.

A Kooler 2.0, which includes a keychain holder and pill pockets is currently available for pre-order.

The sharks can see the product’s practicality, but Efferding indicates how hard it can be to get people to understand what the product is.

Kevin O’Leary is impressed with his background but sees it as too niche and goes out, followed by Mark Cuban and Lori Greiner for believing the product is too sports-oriented.

Robert Herjavec thinks he has the opposite problem, believing it needs to be more hardcore and goes out. Daymond John is intrigued, however, and offers $50,000 for 33.3 percent, which he accepts.

Social Media Reacts to The Kooler’s Appearance on “Shark Tank”

Wrapping Up

Every week on “Shark Tank,” aspiring entrepreneurs get the chance to present their new business ideas to six wealthy investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion expert and founder of FUBU; Kevin O’Leary, who calls himself Mr. Wonderful and is the founder of O’Leary Financial Group; Barbara Corcoran, a real estate expert; Lori Greiner, the queen of QVC; and Robert Herjavec, a tech expert and founder/CEO of the Herjavec Group. Venture capitalist Chris Sacca is also set to join as a guest shark this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $87 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Friday at 9 p.m. on ABC.

Would you use The Kooler? Sound off in the comments section below!