What is one strategy for getting quality feedback on your mobile app without coming off as too invasive?
1. Email Your Power Users
Divide your current users into groups to gather feedback from the most active ones (to understand what works and why they use the app) and from those who are not engaged to find out what discouraged them. You can simply reach out via email or request a quick five-minute chat. There’s no risk in doing this. Your message should focus on them, not on you or your app. – Rahul Varshneya, Arkenea LLC
2. Ask One Simple Question
At the end of each interaction on your app, you can ask your users one straightforward question: How likely are you to recommend us to others? It’s easier for your customers and prospects to respond to one simple question, which makes them more inclined to provide feedback. You can use this score to monitor daily how well you’re serving customers and prospects. – Nicole Munoz, Start Ranking Now
3. Set Up In-App Review Requests
You can integrate Google Analytics or Hotjar for discrete user tracking and analytics. If you consider this invasive, you might want to implement an in-app survey that reminds users to leave a review on the app store. Receiving appropriate feedback will probably come from a combination of these. Engage with user concerns on app store review pages. – Zev Herman, Superior Lighting
4. Use a Usability Testing Service
Look into a usability testing service. Experts in a particular field will spend a few hours working with your mobile application in order to identify bugs, faults and UI/UX shortcomings. With this method, you can optimize your app without invasive in-app surveys or analytics data collection. – Russell Kommer, eSoftware Associates Inc
5. Use Online Feedback Tools
Online feedback tools such as UserTesting or Validately are light-weight services that help you recruit users to test your app and record their reactions. You can set questions for the user tester to answer and watch them through screen shares as they navigate through your app. – Adelyn Zhou, TOPBOTS
6. Make It Easy to Send Feedback
We make it easy for our users to send us feedback and we follow up on it as quickly as possible. We also encourage our users to rate our app when using it. This gives us great insight into what’s working and what’s not. – Brian David Crane, Caller Smart Inc.
7. Leverage Your Customer-Service Department
Work closely with your Customer Support and Technical Support teams. App users will reach out to them with both problems and suggestions, especially if they are already invested in your desktop platform. It is relatively straightforward to then cultivate an ongoing dialogue with these invested users, using their feedback to correct problems, refine existing functions, and even develop new ones. – David Ciccarelli, Voices.com
8. Leverage Facebook Groups
Inviting your customers to join your private Facebook group can be enormously helpful. The community vibe will allow your app users to not just engage with you (the group moderator) and provide feedback, but also engage with other users and be more willing to open up about sharing their app experiences: both the good and the bad. – Sam Madden, PocketSuite, Inc.
9. Look to Millennials
Children and teenagers nowadays are more technical compared to their parents or other adults. When in comes to mobile apps, the best feedback will come from the younger generation. You’ll get a fresh, honest and new impression from the community who spends most of their time using mobile. If it’s difficult for them to use, adults will definitely have more problems on it. – Daisy Jing, Banish
10. Be Specific In Your Ask
Having tested thousands of apps, our team has seen one clear pattern: the more we ask for feedback on ONE part of the app, the greater the response. For example, instead of asking, “Can you give me feedback on the game play?” you could ask, “What do you like about the onboarding experience?” We’ve consistently seen better results using this simple method. – Carter Thomas, Bluecloud Solutions
11. Say Thank You
Showing gratitude is the best way to get feedback without coming across as off-putting. You can’t take the time to get to know each user well, but you can know that they value their time and don’t want to feel like they are being exploited. If you want to ask a favor, the best thing to do is just cut to the chase: get to the point, keep it short, and say thank you. – Tim Chaves, ZipBooks