I have just reached a milestone on Twitter; 20,000 followers. This has taken years of hard work, connecting online and building a social media community that want to listen to what I have to say, making me a thought leader in my industry.
Social media is such a powerful marketing platform and businesses are starting to realise how to fully utilise each social network however, social media WILL NOT fix a broken business. You need a strategy in place, that compliments your business goals, and your overall marketing strategy.
If you are looking to build your social media community, you have come to the right place. Here are my top 10 tips.
1. Stay Brand Consistent
It is so important that your biography and visuals on each social network are consistent with your website. Having a well written bio, that is the same for every social network and in line with what your website says about your business is crucial.
2. Blogging
Blogging or vlogging is an excellent way to grow your social media community and establish you and your business as trusted leaders in your field. I publish two articles a week on my website and also write for Social Media Today and Business2Community. This leads to many social media mentions as people share my work. Consider the platforms you can use to share your content online, just like I do with Social Media Today and Business2Community.
3. Spelling and Grammar
Misspelling words happens to everyone (even me). Always make sure your social media content is grammatically correct before posting. Posting with spelling and grammar mistakes can affect your credibility online.
4. Follow to be Followed
With Twitter especially, it is important that you don’t just focus on getting people to follow you, but you also focus on following people yourself. It is difficult to get masses of people to read your content online if you aren’t will to do the same.
5. Engage in a Two-Way Conversation
Since my book Think #Digital First was released, my social media engagement has reached a peak, and I always try to reply to everyone who tweets at me, whether it’s just to say hello or for business tips. Use your social media accounts as a way to provide customer service and promote open conversations.
6. Be Personable
Showing your social media community that there is a real person behind a social media account is extremely important as people, buy from people. Start conversations to build trust and credibility. You don’t have to talk about your personal life, but show your community that what they say matters.
7. Network
It is important to engage in two-way conversations with your already existing followers but what about your target market that is yet to follow you on social media? Find Twitter chats and Facebook Groups to get involved with, to increase your online following.
8. Be Professional
It is important to be personable, but also professional. By this I mean don’t post on social media about your drunken antics or family drama (unless this is part of your brand’s identity). Being professional allows for potential customers to respect you as a business and someone they want to spend their hard earned cash with.
9. Quality Over Quantity
Don’t just share information for the sake of sharing. It needs to be quality, valuable content that is suitable for your audience. This is one sure-fire way to increase your online following if your content is of a high standard and worth sharing
10. Share, Share and Share
How many of you signed up to Twitter in 2010, sent one tweet then didn’t touch Twitter again until recently? The key is to create content regularly so that you always have something to post about whether it’s your latest blog, industry news or an event you are attending.
How are you going to build your social media community?