Your website visitors are easily frustrated. Nowadays, people want quick results and expect websites to respond quickly. Even small issues can irritate them. Here are five things to steer clear of if you want to keep your visitors from clicking away from your site.
1. Having web pages that are “we’d” all over
You know the type of website – “we do this,” “we’ve been around for decades,” “we create amazing work.” Ugh. It’s like being on a date with someone who only talks about themselves all night. There won’t be a second date…! The same goes for websites; when your site only talks about your business and how awesome you are, visitors will leave quicker than they came. A website that doesn’t focus on what the visitor needs is the top complaint people share when I ask about sites they’ve visited.
2. Making navigation tough
Your visitors want to find their way around your website in a snap. They don’t want fancy menu names or complex methods of getting around your site. They want simple, straightforward navigation. Plus they expect a search box, right up front in the top of the page, just like Google, Facebook, and Amazon. Website visitors find difficult navigation immensely annoying.
3. Too many distractions
We all expect something in the way of distractions on websites. These might be advertisements or pointers to other useful articles. But there is a tendency to add every possible kind of reminder or pointer in some kind of bid to increase engagement. All it does is make people annoyed. The fewer distractions you have – the better. You don’t need fancy methods of pointing people to alternative content on your website if you have a good search system available.
4. Speeling errors
Whoops…sorry…! The heading above would have hit your subconscious before you even read it. Your peripheral vision would have caught the spelling mistake before you were aware of it. Spelling errors stick out and make a website seem less professional and unloved. Paying attention to the detail of things like spelling reduces subconsciously triggered annoyance. Plus, spelling errors can cost you clients.
5. Poor contact methods
Visitors will want a variety of ways of getting in touch that matches their preferred method. So you need to provide phone numbers, email addresses, Twitter names or a web form people can complete. In my masterclasses, people often say that they find it really annoying if they cannot find a way of contacting the website or there is no phone number. Make yourself easily contactable if you don’t want visitors to be annoyed.
These are the top five annoyances with websites that people tell me. There are many others, but if you ensure you avoid these issues your website will engage more people for longer periods of time.