Technology has changed marketing. Above Promotions Company. Digital Marketing and Public Relations. Tampa FL.
Technology has changed marketing. Above Promotions Company. Digital Marketing and Public Relations. Tampa FL.

The growth of technology has truly been endless. Over the years, we have witnessed progress in every industry thanks to new ideas, gadgets, apps, and more. The marketing field has greatly gained from these technological improvements. With the latest developments in social media apps, marketing has taken a new turn. Now more than ever, we see successful brands and marketing experts focusing their attention and efforts on popular social media sites to directly reach audiences and shape the message. Facebook, Twitter, and Instagram are just a few; the list keeps expanding with new platforms hoping to grab a share of the advertising market. By examining popular media trends, we can see how much they have influenced brand recognition.

Here are three trends you cannot ignore if you want your brand to be successful thanks to technology.

  1. Vine and Instagram have opened up many opportunities for successful advertising. Both platforms use a quick and direct approach, making it easy for users to watch countless Vine videos and Instagram posts for hours. Why wouldn’t marketers take advantage of this? While many brands are already well-established on Instagram, only a few, like Trident, Samsung, Oreos, and Dunkin Donuts, have managed to creatively market themselves through the six-second Vine videos. Dunkin Donuts effectively captured attention with their reenactment of an NFL play.
  2. dos equis above promotions company pr digital marketing tampa fl Memes have also had a creative impact on marketing strategies. Memes have sparked wildfires across social media outlets and have ultimately become a source of entertainment. Great memes are very quick to the point, humorous, and easily sharable. These each serve as a major plus in the mind of a marketer. A great example of a meme that took the internet by storm is Dos Equis with “the most interesting man in the world”. After the launching of their commercials and website many users took to re-creating the image of Jonathan Goldsmith with their own messages. This indeed helped the brand gain widespread recognition because regardless of the message, the man pictured was undoubtedly associated with Dos Equis.
  3. Live videos have been around for a while now thanks to YouTube, but users are now looking to YouTube for reasons other than entertainment. YouTube has now become a way for small business owners to market their products through live demonstrations. In return, users are conducting their own reviews of the products giving the brand more recognition and new consumers. Small business owners within the hair industry have greatly benefited from these simple to produce YouTube videos as many women continue to search for that perfect hair product.

These three trends have changed marketing strategies greatly. Businesses are constantly being challenged to attempt to keep up with the fast paced social media world that technology has brought about. Instagram/Vine videos, live videos, and memes are only a few of the major successes. Within the blink of an eye, more and more advancements are arising. As a business owner or brand manager, it is imperative that you remain up to date with the newest technological advancements to stay ahead of the game with all marketing efforts to keep your brand in peoples’ mouths. It is indeed a constant race we are running to stay on top of the game.

Have you started incorporating these tools into your campaigns? How effective have they been?

Let us know your thoughts. They may be used in a future article.