Online Marketing Predictions to prepare for:
Search engines are always evolving, but we believe things are set to change a lot in 2015, especially in Internet marketing. The competition is getting fiercer, and search engines are becoming more intelligent, so we expect to see major shifts in the marketing scene for 2015. What will actually be different? Here are some of our forecasts for the marketing landscape in 2015.
1. The marketing tools we use will become free. We’ve already seen many free marketing tools, like Google Analytics, HelloBar, and Optimizely’s free plan. Since small and medium businesses often can’t afford to pay for these tools, and developers know that as users rely on their free product and grow their business, they will eventually opt for the paid versions, marketing tool providers will keep offering free versions of their tools.
2. Marketers will be asked to be more creative. Traditional advertising channels, like PPC, SEO, and social media marketing, are always going to rise and become more popular. To stand out in the crowd, companies are going to encourage their marketing professionals to try new, more creative advertising methods. Some of these efforts will work, and some won’t, but we’re sure to see a lot of testing of new ideas in 2015.
3. Social media will become more important. Some blogs are just vastly more popular than others, and while their content has something to do with it, the biggest reason is the social media reach. Not only is social media sharing expected to become more influential in SERP for 2015, but the large social following your social media accounts have translate to more potential viewers for your blog.
4. Guest post links won’t work as well. Search engines have been warning us not to use guest post links for SEO, but many folks ignore those warnings for the simple reason that the links keep working to improve SEO metrics. Guess what, though? Algorithms get smarter over time, and Google is expected to adapt their search engine algorithms to devalue many of these guest post links.
5. SEO will get harder. As Google and the other search engines update their search algorithms, it will become more and more difficult to continue doing SEO tweaks that have any sort of strong or lasting impact. Google wants to make it harder to manipulate search listings, and they’ll continue updating their software to do just that. This doesn’t mean SEO is going away, but you will probably see a lot of your competitors shifting their budgets to Pay Per Click instead of SEO.
Will these changes happen overnight? Well no, but maybe. We have all seen business get nailed with updates. We’re expecting to see them come gradually over the next 9-12 months, slowly changing the landscape of Internet marketing. At the same time, I am not waiting around to make a change. It will be a very interesting year, and I cannot wait to see what else changes in the marketing world. What changes are you expecting to see this year?
Did you find these predictions helpful for you? Feel free to ask any additional questions in the comments. below Share with someone you believe you can help too!