The internet is largely visual and even respected outlets like The New York Times incorporate images and videos in their articles. Is it any surprise then that customer service is becoming increasingly visual as well?
When many people thing of customer service, they might only think about one aspect – mainly the unhelpful call centers. Customer service, however, is actually meant to address customer concerns in a simple and efficient manner. Since humans process visuals much faster, creative companies have started releasing videos or diagrams to address specific problems. Others have compiled FAQ videos to answer specific concerns that customers might have. The power of visual customer service goes beyond just your current audience. When combined with excellent social media tactics you can utilize your visuals to attract new customers who can also spread the word to others.
There are so many benefits to visual customer service that if you haven’t already implemented it, you should start. Think outside the traditional realm of customer service and see ways that you can offer even more value to your customers. The infographic below can provide you with some information on how other companies are utilizing social platforms to share their own visual customers service content, but you should also research your competitors for other ideas.
Read more: Contributor Profile – Jennifer Landry