The frequent changes in technology have introduced new and revolutionary changes in marketing, especially for small business setups. Let us compare the old ways of marketing with the new ways and evaluate the impacts thereupon:
Today, customer service has evolved into client engagement. In the past, small businesses had to decide how much time they could spend on customer inquiries each day. Now, they are reachable 24/7 on social media and can assist clients at any time. Their response times directly affect how customers perceive them, helping to build a strong reputation. This is crucial since people are often in a rush and expect quick replies.
This is a great change that monologue messages have converted to dialogue nowadays. In older times, businesses would put advertisements on television, print media and billboards. Today, even small setups can have a dialogue with the customers directly and the credit goes to the social media sites. It does not seem that the company is marketing its business, but facilitating the customers and fixing their problems. This way, they learn a lot and follow the marketing strategy accordingly.
Today, the paper marketing has taken a turn of digital marketing. In the presence of SEO email marketing, eBook, content marketing and rest of digital ways, businesses do not require newspaper ads, pamphlets or magazine advertisements. Earlier, giving ad on television or radio was only affordable for big businesses, but now small business entities can also avail themselves of cost effective marketing campaigns.
Today, there is no need to create clever ads to hit the minds of the audience and generate high sales; rather it is more fruitful to provide the accurate relevant information to the customers. If they find what they were searching for, they remain in touch with the website. The main thing is to target their keyword search and then in view of that, provide the solution to their problem.
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