Let’s get this out of the way first: Google Analytics is a perfectly fine tool for monitoring visitor activity on your website. Its interface is clean, it’s easy to understand and most of the information that a webmaster would need is readily available.
But sometimes you want something that not only gives you what you need, but also comes with a little “wow” factor. Just like most homes can have blinds, you can throw in a little extra and get yourself some remote control motorized shades that does the same job, only better. And that’s exactly what Woopra is.
We’ve recently had a chance to test out Woopra and we were really impressed with what it can do. What really makes it stand out is its ability to give you real-time analytics. Woopra allows you to see who is on your website at any given time and will give you details on what page or pages they’re viewing, how much time they’ve spent on your website and where they originally came from.
Related Resources from B2C
» Free Webcast: How Mobile-First Thinking Builds and Maintains a Loyal Audience
Chat with your Visitors
Similar to Google Analytics, Woopra can also give you browser and operating information, but, on top of that, you also have the option to begin a chat conversation with your visitors, allowing you to engage with your page visitors and get to know them better.
And speaking of getting to know them better, Woopra also gives you the ability to track critical actions taken by your page visitors, such as seeing who subscribed, who left comments, what media was accessed and what ads were clicked. These are all very useful demographic information you could use to optimize your website and help you increase traffic by understanding what interests the people who visit you.
Considering all the things that Woopra can do, you may be worried that the interface is going to be complicated. The good news is that it’s actually very intuitive and easy to use. The layout is very organized and it gives you a quick visual of key metrics that you should be observing, such as pages that get the most visits, your site’s top referrers and what actions were taken by visitors to your website.
The application is available for both Macs and PCs and installation is also very quick and easy; all you need is to paste a code on your website’s closing body tag. This will now allow you to view your website’s stats on the downloaded application or on Woopra’s website. For those who want to track their website stats on-the-go, they also offer an iPhone app that will allow you to do so.
All in all, we think that Woopra is a great tool to use for those who are looking to get a more detailed analysis of their website’s activity. Used together with Google Analytics, you can have a better understanding of what motivates your visitors and you can customize your website’s features better. Woopra Basic is free so there’s really nothing to lose by checking out if it’s a solution that could work for you.