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How to Save America from a Future That Lacks Water

How to Save America from a Future That Lacks Water

Sustainability

According to an article in Environment Magazine, climate variability, an outdated water infrastructure, an expanding population in water-scarce regions, and economic growth are the culprits of our nation’s foreseen water availability issues.... read more

Trend Predictions: What We Can Learn From The Fashion Industry?

Trend Predictions: What We Can Learn From The Fashion Industry?

Trends & News

I read an interesting article on the way to work this morning (A Means to a Trend by Peter Firth) that outlined how the fashion industry has developed and adapted... read more

Across the Pond, Royal Bank of Scotland Ditches “Naught” Percent

Across the Pond, Royal Bank of Scotland Ditches “Naught” Percent

World News

The Scots have their freedom! No, I’m not talking about that freedom or even this one. Thanks to the Royal Bank of Scotland (RBS), they have freedom from “naught percent”... read more

ANDPictures Creates Videos Out Of Tweets To Promote Its Interactive App ‘Dil Se’

ANDPictures Creates Videos Out Of Tweets To Promote Its Interactive App ‘Dil Se’

World News

ANDPictures, the interactive movie channel from the stable of Zee Entertainment Enterprises Ltd (ZEEL) recently launched an interactive application called Dil Se. Further strengthening the movie channel as one that... read more

100 Days Of #MarsMission In 15 Tweets

100 Days Of #MarsMission In 15 Tweets

World News

Big day for the country, India’s mission to Mars is successful. Indian Space Research Organization’s (ISRO) most ambitious mission till date, the Mangalyaan (Mars Orbiter Mission probe) entered the red... read more

Chuck Tinder, You Should Definitely Try This Hyperlocal Indian Dating App

Chuck Tinder, You Should Definitely Try This Hyperlocal Indian Dating App

World News

Globally online dating is being touted as the next revolution. Analysts state that the $2.1 billion market is going to accelerate over the next five years. Looking at the success... read more

Slang in The Dictionary: Totes Amaze or Utter Disgrace?

Slang in The Dictionary: Totes Amaze or Utter Disgrace?

Trends & News

The English language is a complex, yet beautiful thing. It’s notoriously difficult for non-speakers to learn, with its irregularities and inconsistencies, but which other tongue gives you words as sumptuous... read more

Finding Your Fans on Reddit

Finding Your Fans on Reddit

Trends & News

Despite its anti-corporate, anti-ad attitude, Reddit finds itself raided by businesses all the time. At any time you can hop on and find accounts that are pretty obviously business owned.... read more

BMW India Says "Don't Postpone Joy" In Its Latest Digital Campaign

BMW India Says “Don’t Postpone Joy” In Its Latest Digital Campaign

World News

The luxury car market in India, as well as globally, isn’t in for a smooth ride. The reports on last years’ sales in the country point towards a depression in... read more

The Problem With Massive Brand Acquisitions

The Problem With Massive Brand Acquisitions

Trends & News

The 800 pound gorilla Microsoft devours yet another company — Minecraft – for $2.5 billion. Some of you who will be excited about this acquisition and others will hate it. Why the polarity?... read more

How OgilvyOne Is Helping Philips To Build A Market For Its Airfryer In An Innovative Way

How OgilvyOne Is Helping Philips To Build A Market For Its Airfryer In An Innovative Way

World News

Indian cuisine and oil are like conjoint twins. It is difficult to imagine that any of our regional delicacies would taste the same, if the two were to be separated.... read more

Software Lead Generation Tips – Stocking the Right Toys

Software Lead Generation Tips – Stocking the Right Toys

Trends & News

When you create buyer profiles, it’s often the case that you end up with more than one. It’s what allows to market the right products to the right audience and... read more

Unhappy Meal Options: Consumers Losing Taste For Fast Food

Unhappy Meal Options: Consumers Losing Taste For Fast Food

Trends & News

A new study conducted by New York-based brand and customer loyalty and engagement consultancy, Brand Keys (www.brandkeys.com) has shown that demographics and associated core values of generational cohorts explain critical... read more

9 Things Marketers Should Know About The State Of Digital Advertising In India 2014

9 Things Marketers Should Know About The State Of Digital Advertising In India 2014

World News

Digital penetration is growing and so are the advertising budgets in the country. In the latest findings of the ‘Digital Advertising in India’ report, jointly published by the Internet and... read more

Why Sustainable Competitive Advantage is so 1990

Why Sustainable Competitive Advantage is so 1990

Sustainability

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How... read more