Loyalty Marketing
Is Your Company Ready For Gamification? Here’s How To Find Out
Ever heard the quote: “Life’s a game, all you have to do is know how to play it”? Sure you have. But who would have guessed it would become the... read more
The Key to Winning the Loyalty of Generation Y
1Generation Y, people born between 1980 and 1994, don’t respond to traditional loyalty programs based on “earn & burn” or “buy 10, get 1 free” rewards. These “digital natives” are... read more
3 Keys To Creating a Loyalty Program
Want to start a loyalty program? Starting with the right foundation and understanding of the goals is critical to your success. In this post by retention expert Tobin Lehman, we... read more
Is Your Customer Loyalty Program Following the Trend?
1American Express performed a survey, where results discovered “seven in ten Americans (70%) are willing to spend an average of 13% more with companies they believe provide excellent customer service.”... read more
Creating a Customer Loyalty Program & Building Community
If your key ring is like mine, it is full of Customer Loyalty Program FOB tags. Mine has several grocery store “club” tags, a drug store value tag and even... read more
Customer Loyalty: Starring the Sales Team
When thinking about who in the organization has the biggest role in creating loyal customers, we typically think of the after-sale service and support teams. But the sales team has... read more
Celebrate Customer Loyalty Month: Top 5 Customer Loyalty Tips
2If you are in the business of customer service and customer support – take note: It’s Customer Loyalty Month. What does this mean? Well, for one thing, it’s a great... read more
2 Simple Steps to Improved Customer Loyalty
We’ve heard it all before – it costs a business more money to acquire a new customer than it does to keep a current one. What separates your business apart... read more
11 Tips for Cultivating Customer Loyalty
Question: What’s your best tip for increasing customer loyalty? Question by: Ashley Always Over Deliver “First and foremost, meet the needs of the customer, then take it up a notch... read more
Distinguishing Customer Loyalty From Customer Satisfaction
Customer satisfaction is the Trojan horse of loyalty. Companies must not mistake one for the other. If customer satisfaction is viewed as true loyalty, then the company tricks itself into... read more
Want Loyalty? Create a Marketing Movement from the Inside Out
I’ve always joked that marketing is a not missionary position! There is a lot of truth in comedy. Marketing is about preaching to the already converted. Your job is to... read more
How to Use Coupons to Promote Your Local Business
Coupons should be a part of your local online marketing strategy. If they are not right now, you should reconsider. They can drastically impact the effectiveness of existing marketing efforts... read more
Incentives for Customer Loyalty and Luxury Membership Programs
A 2011 study on consumer loyalty programs found that “Consumers are very influenced by terminology and perceptions of their importance relative to others in a loyalty program. Status-laden levels of... read more
Turn Daily Deal Recipients Into Repeat Customers
A friend of ours recently ran a Groupon offer for his growing lawn care business in the Pacific Northwest. His business provides great services and has a solid online reputation,... read more
Coalition Loyalty: What the Rest of the World Knows
Imagine if Shell, Kroger, Macy’s, Delta Air Lines, Visa and CVS joined to form a loyalty rewards program Dream Team, one that allowed consumers to accumulate and redeem thousands of... read more
