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Loyalty Marketing

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All Loyalty Marketing Articles
The Three Keys to True Customer Loyalty

The Three Keys to True Customer Loyalty

Loyalty Marketing

Building a loyal customer base is an essential part of growing a business. Applying the Pareto principal – that 80 per cent of revenue comes from 20 per cent of... read more

Forget Loyalty, How About Liking?

Forget Loyalty, How About Liking?

Loyalty Marketing

Over the last few months I have seen more and more people in gamification changing their messaging. Rather than speaking about gamification, they have started to speak about loyalty. It... read more

Guiding Consumers in the Data Driver Seat

Guiding Consumers in the Data Driver Seat

Loyalty Marketing

If companies want to survive into the 2020s, they may need to answer this question today: What would your customers say if they could actually shape the conversation while also... read more

The Good, The Bad, and The Ugly of Loyalty Points Programs

The Good, The Bad, and The Ugly of Loyalty Points Programs

Loyalty Marketing

Points programs are a popular method of conducting a loyalty program, but there’s no one-size fit all solution for loyalty. Before selecting points as the main value system of your... read more

2 Major Lessons Apple Has Just Taught Us About Loyalty

2 Major Lessons Apple Has Just Taught Us About Loyalty

Loyalty Marketing

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Another 6 months – another set of Apple tech announcements and pending products. Bigger phones, better software and a Watch (which I will probably speak about soon enough around what... read more

The Loyalty Storm Brewing for Banks, Wireless and Cable Companies

The Loyalty Storm Brewing for Banks, Wireless and Cable Companies

Loyalty Marketing

How often does your bank surprise and delight you? For customers of TD Bank, it’s a common occurrence – from its being open seven days a week, 17 hours a... read more

Square’s Data Sharing a Loyalty Lever for Mom and Pops

Square’s Data Sharing a Loyalty Lever for Mom and Pops

Loyalty Marketing

Square, the maker of portable transaction devices, is planning to provide its small business customers a service that can translate to a triangle of loyalty. The tech company, which produces... read more

Why Are Millennials So Fickle With Their Brand Loyalty?

Why Are Millennials So Fickle With Their Brand Loyalty?

Loyalty Marketing

There have been numerous articles written on the topic of millennials, with emerging focus given on how millennial adults are disrupting the corporate workforce. The New York Times recently published... read more

6 Ways to Build Customer Loyalty

6 Ways to Build Customer Loyalty

Loyalty Marketing

What would you rather do—keep spending precious time and money trying to draw in new customers OR foster a long-lasting relationship with the ones you have? Though running any business... read more

Tossing Loyalty a Bone, or a Rolling Stone

Tossing Loyalty a Bone, or a Rolling Stone

Loyalty Marketing

Ask anyone to name the first concert he or she attended, and you will be in store for a lush tale, one complete with a well-planned wardrobe, the stage engineering,... read more

Loyalty Programs Work When Your Staff Get Involved

Loyalty Programs Work When Your Staff Get Involved

Loyalty Marketing

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Want to drive awareness for your loyalty program?  Here’s an insiders secret to success: Offer bonus rewards to staff and management who encourage customers to join the loyalty program. REWARD... read more

Loyalty Limelight: My Lotto Rewards

Loyalty Limelight: My Lotto Rewards

Loyalty Marketing

The initiative: The Ohio Lottery’s My Lotto Rewards In a nutshell: The Ohio Lottery is celebrating its 40th anniversary with the launch of a loyalty program, joining several other states... read more

Chip Conley, Maslow and the Psychology of Loyalty Marketing

Chip Conley, Maslow and the Psychology of Loyalty Marketing

Loyalty Marketing

A number of weeks ago I had the opportunity to attend the World of Business Innovation summit in New York. The quality of speakers was outstanding, but there was one... read more

Measure The ROI Of Customer Loyalty Marketing With These 5 Key Metrics

Measure The ROI Of Customer Loyalty Marketing With These 5 Key Metrics

Loyalty Marketing

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While we often think of customer loyalty marketing as a modern idea, tokens, exchanges, exclusive offers and other influencers trace back all the way to 1793. What started as tokens of... read more

consumer purchasing graphic

Competing Through Community-Centric Marketing

Loyalty Marketing

A common misconception floating around about the food and beverage industry is that the big name national chains of restaurants and bars are completely taking over the space. Yet if... read more