Loyalty Marketing
Sign of Apocalypse: Merchants Pay Good Money to Give Away Their Customer Loyalty
We all know over the last several years, a growing need for cutting corners – and coupons – has paved the way for sites like Groupon, LivingSocial and others to... read more
Loyalty Technology for the Little Guys [Infographic]
In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty from their new marketing strategy. And one little company is... read more
Do Customer Loyalty Programs Create Genuine Customer Loyalty?
Customer loyalty programs, such as loyalty cards and point systems, can be useful tools for marketing and for rewarding customers. However, real customer loyalty is created during one-on-one customer interactions... read more
Customer Loyalty Programs: Stats, Facts and Opinions
2For this last week in April, the final week of International Customer Loyalty Month, I want to share several more interesting statistics about customer loyalty. These statistics focus mostly on... read more
Three Ways to Accelerate Fierce Loyalty in Your Community
Last week I presented the Fierce Loyalty model in a half-day workshop and during the Q & A, a gentleman raised his hand and said “I totally see how the... read more
Value Can Lead to Loyalty
April is Customer Loyalty month, and we’re right in the middle of it. What have you done to focus on showing your customers – both internal and external – a... read more
Customer Loyalty Is Like A Bank Account
6Customer loyalty: It’s the Holy Grail of most businesses today. And yet study after study shows that loyalty is on the decline, especially as consumers grow ever more empowered, thanks... read more
Small Business Tip Tuesday: Don’t Penalize Your Loyal Customers
In this economy, the business climate has become even more competitive as businesses seek to grab every customer they can. One decision that every business has to make is how... read more
3 Super C’s of Customer Service That Create Loyal Customers
For most organizations, creating a customer service process that creates loyal customers is a constant challenge. In the day-to-day rush of trying to keep up with customer demands, it’s easy... read more
Customer Loyalty – Convenience or Emotional?
The word “loyalty” is thrown around quite a bit inside the customer service world today. Numerous books and scores of articles have been written and blogs posted about the importance... read more
Navigating the Customer Loyalty Highway: Avoiding a Crash from Negative Customer Emotions & Effort
Customer experience research from the Customer Contact Council tells us that reducing customer effort is a critical component in building customer loyalty. The more actual, or even perceived, effort customers... read more
What is Customer Loyalty? It Doesn’t Always Add Up
My youngest son, Jeffrey, was never very good at math. He struggled from the earliest 3 and 4 times tables and could never find his comfort level after that. It... read more
Cardless Loyalty: The Merging of Technology, Scale, and Convenience
Over the weekend, I was out running errands with my family. My wife ran into the supermarket to pick up a few things while I sat in the car with... read more
Customer Loyalty: Who’s It To and What’s It For?
There’s an old saw about employees quitting bad bosses more than they do bad jobs or bad companies. The grinding difficulty of a bad supervisory relationship can cause more damage... read more
Sustaining Customer Loyalty: Do You Think You Can?
I am sure you remember the children’s story The Little Engine That Could. The tough little blue engine just doesn’t quit. He sees the hill in front of him, musters... read more
