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All Loyalty Marketing Articles
Getting Emotional in the Bustling Loyalty Space

Getting Emotional in the Bustling Loyalty Space

Loyalty Marketing

If the history of loyalty marketing should teach us one thing, it is that ubiquity does not breed affinity. This lesson was amplified in a recent story in Entrepreneur, which... read more

Loyalty vs Reputation: Which Sells Your Product Better?

Loyalty vs Reputation: Which Sells Your Product Better?

Loyalty Marketing

Loyalty is based on prior experiences a customer had with a specific brand, while reputation is based on the aggregated experiences of others with a specific product. Both influence purchasing... read more

A Boutique Approach to Loyalty, in Four Steps

A Boutique Approach to Loyalty, in Four Steps

Loyalty Marketing

When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This is among the key findings of a recent report by... read more

What Makes You Loyal to a Brand?

What Makes You Loyal to a Brand?

Loyalty Marketing

Recently on Twitter I was asked, “What makes you loyal to your favorite Brands?  Is it the product, service, discounts, or loyalty programs?”  My immediate response was service, with absolute... read more

Finding Benefits in SMB Loyalty Programs

Finding Benefits in SMB Loyalty Programs

Loyalty Marketing

In my previous post “Mobile Marketing and Advertising: Opportunities for SMBs” we talked about overall marketing spend by small business owners. One of the more interesting numbers that we examined... read more


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Saying the “L Word” and Meaning It:  How Marketers Can Improve their Loyalty Programs and Keep the Love Alive

Saying the “L Word” and Meaning It: How Marketers Can Improve their Loyalty Programs and Keep the Love Alive

Loyalty Marketing

Loyalty is something we all desire from those around us – loyalty makes us feel secure, comfortable and happy, and it’s no different when it comes to business. As marketers,... read more

Building A Successful Channel Marketing Strategy

Building A Successful Channel Marketing Strategy

Loyalty Marketing

Think back a few years to all those marketing classes you absolutely loved in college. Do you remember your teacher saying anything about channel marketing – what is it, how... read more

Overcoming the Discount Addiction with Loyalty

Overcoming the Discount Addiction with Loyalty

Loyalty Marketing

Discounts are not a win-win. Customers may be drawn in and business may boom, but its very short lived. The conversions come at high costs and retention is basically non-existent.... read more

Four Marketing Trends You Can't Afford to Ignore -- Tipping Points in an Economy of One

Four Marketing Trends You Can’t Afford to Ignore — Tipping Points in an Economy of One

Loyalty Marketing

From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining scale. I first saw the... read more

Boost Your Business Through a Customer Loyalty Program

Boost Your Business Through a Customer Loyalty Program

Loyalty Marketing

Today’s businesses are always looking for new ways to attract new customers and retain the clients they already rely on. In the current landscape, it’s not enough to simply offer... read more

4 Trends That Will Reshape Loyalty Marketing In 2014

4 Trends That Will Reshape Loyalty Marketing In 2014

Loyalty Marketing

From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining scale. I first saw the... read more

Loyal Fans: Sports Leagues and Sports Retailers

Loyal Fans: Sports Leagues and Sports Retailers

Loyalty Marketing

The dictionary defines ‘loyalty’ as “the quality or state of being loyal.“ More to the point it describes it as “a feeling of strong support for someone or something,” which... read more

How to Satisfy Your Customer Loyalty Cravings

How to Satisfy Your Customer Loyalty Cravings

Loyalty Marketing

It is very evident that our shopping habits are changing. For our custom and loyalty, shoppers expect to be waited on hand and foot. Increased competition and an economically turbulent... read more

New MyFordTouch System Might Delight 50+

New MyFordTouch System Might Delight 50+

Loyalty Marketing

Ford Motor Company might just win me back as a customer in 2015 with its revised MyFordTouch infotainment system that includes traditional buttons and knobs. There’s a chance I could... read more

Why Every Business Needs a Loyalty Program

Why Every Business Needs a Loyalty Program

Loyalty Marketing

It costs 6-7 times more to acquire a new customer than retain an existing one. You may have heard this already, but not every business is taking advantage of this... read more