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2 Major Lessons Apple Has Just Taught Us About Loyalty

2 Major Lessons Apple Has Just Taught Us About Loyalty

Loyalty Marketing

Another 6 months – another set of Apple tech announcements and pending products. Bigger phones, better software and a Watch (which I will probably speak about soon enough around what... read more

The Loyalty Storm Brewing for Banks, Wireless and Cable Companies

The Loyalty Storm Brewing for Banks, Wireless and Cable Companies

Loyalty Marketing

How often does your bank surprise and delight you? For customers of TD Bank, it’s a common occurrence – from its being open seven days a week, 17 hours a... read more

Square’s Data Sharing a Loyalty Lever for Mom and Pops

Square’s Data Sharing a Loyalty Lever for Mom and Pops

Loyalty Marketing

Square, the maker of portable transaction devices, is planning to provide its small business customers a service that can translate to a triangle of loyalty. The tech company, which produces... read more

Why Are Millennials So Fickle With Their Brand Loyalty?

Why Are Millennials So Fickle With Their Brand Loyalty?

Loyalty Marketing

There have been numerous articles written on the topic of millennials, with emerging focus given on how millennial adults are disrupting the corporate workforce. The New York Times recently published... read more

6 Ways to Build Customer Loyalty

6 Ways to Build Customer Loyalty

Loyalty Marketing

What would you rather do—keep spending precious time and money trying to draw in new customers OR foster a long-lasting relationship with the ones you have? Though running any business... read more

Tossing Loyalty a Bone, or a Rolling Stone

Tossing Loyalty a Bone, or a Rolling Stone

Loyalty Marketing

Ask anyone to name the first concert he or she attended, and you will be in store for a lush tale, one complete with a well-planned wardrobe, the stage engineering,... read more

Loyalty Programs Work When Your Staff Get Involved

Loyalty Programs Work When Your Staff Get Involved

Loyalty Marketing

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Want to drive awareness for your loyalty program?  Here’s an insiders secret to success: Offer bonus rewards to staff and management who encourage customers to join the loyalty program. REWARD... read more

Loyalty Limelight: My Lotto Rewards

Loyalty Limelight: My Lotto Rewards

Loyalty Marketing

The initiative: The Ohio Lottery’s My Lotto Rewards In a nutshell: The Ohio Lottery is celebrating its 40th anniversary with the launch of a loyalty program, joining several other states... read more

Chip Conley, Maslow and the Psychology of Loyalty Marketing

Chip Conley, Maslow and the Psychology of Loyalty Marketing

Loyalty Marketing

A number of weeks ago I had the opportunity to attend the World of Business Innovation summit in New York. The quality of speakers was outstanding, but there was one... read more

Measure The ROI Of Customer Loyalty Marketing With These 5 Key Metrics

Measure The ROI Of Customer Loyalty Marketing With These 5 Key Metrics

Loyalty Marketing

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While we often think of customer loyalty marketing as a modern idea, tokens, exchanges, exclusive offers and other influencers trace back all the way to 1793. What started as tokens of... read more

consumer purchasing graphic

Competing Through Community-Centric Marketing

Loyalty Marketing

A common misconception floating around about the food and beverage industry is that the big name national chains of restaurants and bars are completely taking over the space. Yet if... read more

5 Tips to Increase Customer Loyalty in the Age of Social Media

5 Tips to Increase Customer Loyalty in the Age of Social Media

Loyalty Marketing

Customer loyalty is an important metric of your business’ success. It gives you insight into issues ranging from whether you’re serving the right customers, to the quality of your products,... read more

So, You Have a Loyalty Program...Now What?

So, You Have a Loyalty Program…Now What?

Loyalty Marketing

Maritz Canada Inc.’s 2011 loyalty report said that 94% of Canadians belong to at least one loyalty program. Have you recently enrolled your business into a loyalty program, but you’re... read more

5 Ways to Enrich Your Rewards Program and Gain Customer Loyalty

5 Ways to Enrich Your Rewards Program and Gain Customer Loyalty

Loyalty Marketing

How would you answer this question: Can you buy customer loyalty? Of course! I think so… Surely not? Never! How you answer will depend on your goals and the longevity... read more

You Can’t Buy Customer Loyalty, You Need to Build It

You Can’t Buy Customer Loyalty, You Need to Build It

Loyalty Marketing

Most businesses think of loyalty as repeat sales. But, many businesses also get those sales through repeated discounts. When the discounts dry up, so does the loyalty, even if the... read more