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Competing Through Community-Centric Marketing

Loyalty Marketing

A common misconception floating around about the food and beverage industry is that the big name national chains of restaurants and bars are completely taking over the space. Yet if... read more

5 Tips to Increase Customer Loyalty in the Age of Social Media

5 Tips to Increase Customer Loyalty in the Age of Social Media

Loyalty Marketing

Customer loyalty is an important metric of your business’ success. It gives you insight into issues ranging from whether you’re serving the right customers, to the quality of your products,... read more

So, You Have a Loyalty Program...Now What?

So, You Have a Loyalty Program…Now What?

Loyalty Marketing

Maritz Canada Inc.’s 2011 loyalty report said that 94% of Canadians belong to at least one loyalty program. Have you recently enrolled your business into a loyalty program, but you’re... read more

5 Ways to Enrich Your Rewards Program and Gain Customer Loyalty

5 Ways to Enrich Your Rewards Program and Gain Customer Loyalty

Loyalty Marketing

How would you answer this question: Can you buy customer loyalty? Of course! I think so… Surely not? Never! How you answer will depend on your goals and the longevity... read more

You Can’t Buy Customer Loyalty, You Need to Build It

You Can’t Buy Customer Loyalty, You Need to Build It

Loyalty Marketing

Most businesses think of loyalty as repeat sales. But, many businesses also get those sales through repeated discounts. When the discounts dry up, so does the loyalty, even if the... read more


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Creating A Powerful Loyalty Platform In 10 steps

Creating A Powerful Loyalty Platform In 10 steps

Loyalty Marketing

Developing a loyalty program that ensures a successful outcome can be hard, but at Social Annex we’ve determined 10 crucial steps that help our clients build out a powerful, customer-centric... read more

To Err Is Human. To Forgive Divine. To Blame It On Someone Else Is Just Business.

To Err Is Human. To Forgive Divine. To Blame It On Someone Else Is Just Business.

Loyalty Marketing

When the waiting time for loading video got sluggish, Netflix used social media to advise consumers they should blame Verizon. “The Verizon network is crowded right now,” they tweeted, but... read more

Top 6 Most Common Loyalty Mistakes Marketers Make

Top 6 Most Common Loyalty Mistakes Marketers Make

Loyalty Marketing

Customer loyalty programs can be extremely successful with huge benefits to your brand as well as your customers. But loyalty programs are complex and can fail when not executed properly.... read more

Loyalty Limelight: Golfantage

Loyalty Limelight: Golfantage

Loyalty Marketing

The initiative: Golfantage – mobile-based golf course rewards In a nutshell: Golfantage is taking a swing at B2B loyalty by capitalizing on a channel that is heavily relied upon by a... read more

Should Software Leads Measure Loyalty?

Should Software Leads Measure Loyalty?

Loyalty Marketing

Competition is a natural part of business and software leads are supposedly important for getting a leg-up against rivals. But when your prospects seem to find preference for both your... read more

3D Printing and Smartphones Provide Secure Loyalty Rewards Programs

3D Printing and Smartphones Provide Secure Loyalty Rewards Programs

Loyalty Marketing

The 3D printing revolution is well under way and as it spreads, the level of innovation just keeps on climbing. While using technology to create 3D objects has been around... read more

employee advocacy platforms

Employee Advocacy Platforms: Why Simple is Best

Loyalty Marketing

Who remembers CompuServe? Think back. Way back. Circa 1969. This was the first major commercial Internet service provider for the public in the United States. Using a technology known then... read more

Want Simpler Coupon and Loyalty Programs? Your Credit Card Could Be the Key (And Not the Way You Think)

Want Simpler Coupon and Loyalty Programs? Your Credit Card Could Be the Key (And Not the Way You Think)

Loyalty Marketing

Practically every retailer has its own loyalty program these days and more and more it’s becoming a “must have” rather than a “nice to have” feature to offer to customers.... read more

3 Rewards Program Tactics That Moms Love

3 Rewards Program Tactics That Moms Love

Loyalty Marketing

Rewards programs provide many benefits to moms and brands alike. From discounts to free products, there are many incentives for consumers to join a rewards program – at little extra... read more

What Pizza Experts And Pizza Loyalists Say About Pizza Brands

What Pizza Experts And Pizza Loyalists Say About Pizza Brands

Loyalty Marketing

Who are the real pizza experts out there? Sure, Pat Doyle of Domino’s, and Papa John’s John Schnatter spring to mind. But the biggest expert turns out to be a... read more