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Loyalty Marketing

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All Loyalty Marketing Articles
Four Tricks to Treating Loyal Customers (and Avoiding a Haunting Oversight)

Four Tricks to Treating Loyal Customers (and Avoiding a Haunting Oversight)

Loyalty Marketing

If ever there were a masked opportunity in loyalty marketing, I’d call it Halloween. Retailers have been quite clever in scaring up additional sales of candies, costumes and decorations, but... read more

How Banks Can Use Content To Attract Millennials

How Banks Can Use Content To Attract Millennials

Loyalty Marketing

Millennials are funny when it comes to money. If you follow the dollar trail long enough, you’ll eventually end up at a bank. Yet, banking institutions have struggled with building... read more

Achieving Loyalty in the “Age of the Consumer”

Achieving Loyalty in the “Age of the Consumer”

Loyalty Marketing

Today’s “Age of the Consumer” has empowered shoppers with instant access to information on products, pricing, service and support full of customer reviews and coupons that can distract a brand’s... read more

Westward Dough: YouTube, California, and Dunkin’ Donuts

Westward Dough: YouTube, California, and Dunkin’ Donuts

Loyalty Marketing

When the first Dunkin’ Donuts opened its doors in Quincy, Massachusetts, they did not have a YouTube marketing strategy. They didn’t need one because that single store did not expand... read more

An Ounce of Loyalty Is Worth A Pound of Most Everything Else

An Ounce of Loyalty Is Worth A Pound of Most Everything Else

Loyalty Marketing

Bottom line: mobile, digital, and social brands continue to exhibit loyalty supremacy. New brands and categories make up more than a third of this year’s Top-100 leaders list. Apple, Amazon,... read more

Turning Data Into Dollars: 4 Steps for Valuing Insights (Ahead of Regulators)

Turning Data Into Dollars: 4 Steps for Valuing Insights (Ahead of Regulators)

Loyalty Marketing

For many marketers today, the key challenge in collecting customer information is figuring out how to best use it. In the near future, that challenge may change to putting a... read more

Is Referral Marketing the Most Important Tool In Your Ecommerce Toolbox?

Is Referral Marketing the Most Important Tool In Your Ecommerce Toolbox?

Loyalty Marketing

Could referral marketing be the most important tool in your ecommerce marketing toolbox? Yes it might very well be. Customer referrals and word of mouth have always existed as a... read more

Marketing Your Loyalty Rewards Program

Marketing Your Loyalty Rewards Program

Loyalty Marketing

“94% of members want to receive communications from their loyalty programs. 74% prefer to be communicated with via email; 46% want to receive communications from three or more channels” –... read more

Keys To Being Social: Loyalty

Keys To Being Social: Loyalty

Loyalty Marketing

What is it in us that drives us to value relationships? Sitting on my balcony with my sun-bathing dogs this morning, I pondered why there is such a difference in... read more

The Three Keys to True Customer Loyalty

The Three Keys to True Customer Loyalty

Loyalty Marketing

Building a loyal customer base is an essential part of growing a business. Applying the Pareto principal – that 80 per cent of revenue comes from 20 per cent of... read more

Forget Loyalty, How About Liking?

Forget Loyalty, How About Liking?

Loyalty Marketing

Over the last few months I have seen more and more people in gamification changing their messaging. Rather than speaking about gamification, they have started to speak about loyalty. It... read more

Guiding Consumers in the Data Driver Seat

Guiding Consumers in the Data Driver Seat

Loyalty Marketing

If companies want to survive into the 2020s, they may need to answer this question today: What would your customers say if they could actually shape the conversation while also... read more

The Good, The Bad, and The Ugly of Loyalty Points Programs

The Good, The Bad, and The Ugly of Loyalty Points Programs

Loyalty Marketing

Points programs are a popular method of conducting a loyalty program, but there’s no one-size fit all solution for loyalty. Before selecting points as the main value system of your... read more

2 Major Lessons Apple Has Just Taught Us About Loyalty

2 Major Lessons Apple Has Just Taught Us About Loyalty

Loyalty Marketing

2

Another 6 months – another set of Apple tech announcements and pending products. Bigger phones, better software and a Watch (which I will probably speak about soon enough around what... read more

The Loyalty Storm Brewing for Banks, Wireless and Cable Companies

The Loyalty Storm Brewing for Banks, Wireless and Cable Companies

Loyalty Marketing

How often does your bank surprise and delight you? For customers of TD Bank, it’s a common occurrence – from its being open seven days a week, 17 hours a... read more