It’s no secret smartphone use has skyrocketed across the board the past few years, especially in many less developed countries where “Internet” and “phone” are arguably synonymous.
What’s the importance of understanding mobile usage?
Think about where your smartphone is from the time you wake up until the time you go to sleep at night. If you’re anything like me, it’s either in your pocket or within a couple feet of you at all times.
This is huge for us marketers, because it’s your direct connection to consumers nearly every second of the day. This is where consumers check social media, see your emails, find where you’re stores are located, browse your inventory, compare prices at the point of purchase, talk to friends, organize meetings, and so on. This is where consumers do everything. Simply put: If you’re ignoring mobile, you’re ignoring your consumers.
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The infographic below delves into a huge and important segment of smartphone users: college students. How many college students own a smartphone? When do they use their phones? Do they use smartphones primarily for work or for leisure? Just a few of the many questions addressed with this infographic!
This is an infographic you can’t miss, especially if younger consumers make up your target market.
Key Statistics from the Infographic
- 53% of college students own a smartphone. 47% own a feature phone. [Click to Tweet This Stat]
- 77% of college students use their smartphones first thing when they wake up in the morning. [Click to Tweet This Stat]
- 47% of college students use their smartphones while in the bathroom. [Click to Tweet This Stat]
- 92% of college students use their phones during idle time at school or work. [Click to Tweet This Stat]
Infographic Source: OnlineDegrees.org