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16 Facts About Video Marketing That Will Keep You Up At Night

16 Facts About Video Marketing That Will Keep You Up At Night
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The Case for How-to Video Content

The Case for How-to Video Content

Video Marketing

Today the customer has more purchasing power than ever. In fact, as Jay Baer pointed out at ExactTarget Connections ’13, it typically takes 10.4 pieces of information before a customer... read more

7 Habits Of Highly Emotionally Intelligent People

7 Habits Of Highly Emotionally Intelligent People

Human Resources

“75% of careers are derailed for reasons related to emotional competencies, including inability to handle interpersonal problems; unsatisfactory team leadership during times of difficulty or conflict; or inability to adapt... read more

The Complete Guide to Personal Branding

The Complete Guide to Personal Branding

Branding

When you’re searching for a job, personal branding matters. When you have a job and want to keep it, personal branding matters. Basically, if you want to be seen as... read more

8 Ways to Make Your Business Emails More Effective

8 Ways to Make Your Business Emails More Effective

Email Marketing

If you’re a business owner, then you’re also a writer—whether you realize it or not. You may outsource your business blogging and you may have an employee who formulates proposals... read more

6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

Human Resources

In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines... read more


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How to Ensure Recurring Revenue Through Customer Loyalty

How to Ensure Recurring Revenue Through Customer Loyalty

Customer Experience

When you hear the word ‘subscriptions’, what’s the first thought that enters your head? Perhaps your thoughts will turn to a favourite personal magazine or newsletter you pay a monthly... read more

Update brand marketing habits

Spring Cleaning your Outdated Work Habits: New Thinking for Old Marketing

Marketing

This week I’ve been helping a client create a new website. He had already mapped out what he wanted to include in it and he provided me with pages of... read more

growth-hacking

Growth Hacking Any Business

Strategy

Marketers love rebranding. Even if they are using new terms for old business techniques, marketing people are great at spinning information to make it seem fresh and exciting. This is... read more

How Millennials Are Changing the Face of Consumer Marketing

How Millennials Are Changing the Face of Consumer Marketing

Consumer Marketing

Since the earliest days of advertising marketers have recognized the value of segmenting generations to reach a target audience. Generation Xers, Baby Boomers and the so-called “Silent Generation” have all... read more

5 Ways to Give Powerful Employee Feedback

5 Ways to Give Powerful Employee Feedback

Human Resources

“Feedback is the breakfast of champions.” ~ Ken Blanchard ~ Feedback can be a double edged sword. If done well, feedback can inspire, uplift and motivate the person receiving the... read more

The Top 5 Benefits of Contact Validation – Smart Data Leads to Smart Campaigns

The Top 5 Benefits of Contact Validation – Smart Data Leads to Smart Campaigns

Strategy

It’s undeniable; data is a hot topic right now for us marketers. Scratch that, data is a hot topic everywhere. Whether you’re the CEO, IT specialist or social media expert,... read more

10 Signs Your Customers Love Being Marketed To

10 Signs Your Customers Love Being Marketed To

Customer Experience

One of the greatest things you can do as a small business is to build a brand customers love. When customers love your brand, they’ll even love being marketed to.... read more

global customer service

4 Tactics for Superior Global Customer Service

Customer Experience

Imagine that you’re browsing a global company’s website, happily reading about products and services—availing yourself of the content that’s been translated into your language. Just when you’re about to pull... read more

Time Management:  A MYTH.  Task Management:  A REALITY.

Time Management: A MYTH. Task Management: A REALITY.

Strategy

Unless you’ve got supernatural powers you cannot manipulate (manage) time. Time management is one of the great lies. If I could manage time, I could also manipulate the weather (and... read more

Watch This: 7 Ways Video Will Explode Your Business!

Watch This: 7 Ways Video Will Explode Your Business!

Strategy

Short of meeting face-to-face, NOTHING converts strangers into prospects and prospects into clients faster than online video. Find out how easy it is to start leveraging it for YOUR business... read more