Digital Skills & Talent Gap Study: Summary of Top Findings – Register Now ›

Business

Popular Today in Business:

Monetization Strategies For The Internet of Things

Monetization Strategies For The Internet of Things
Social Sharing Buttons:  
All Articles
Perfect Timing For Targeted Marketing Campaigns

Perfect Timing For Targeted Marketing Campaigns

Marketing

You know that old adage “Timing is everything”? Well, that especially true when it comes to marketing. Marketers are constantly trying to pin down that perfect sweet spot for launching... read more

Making The World A Better Place With Big Data

Making The World A Better Place With Big Data

Big Data

I spent last week at the Strata + Hadoop World Conference in New York City with 5000 other “big data” customers, vendors, and enthusiasts. In the last 6 months we’ve... read more

The Five Tenets To A Great Hiring Process

The Five Tenets To A Great Hiring Process

Human Resources

For the past six months, we’ve studied unique hiring processes at some of the most successful companies in America, from Google to Amazon to Chipotle, and some trends began to emerge. Specifically, companies with really... read more

Content Curation, No Longer A Buzzword

Content Curation, No Longer A Buzzword

Content Marketing

Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. 92% of content is created in-house by marketing teams these days,... read more

Is Referral Marketing the Most Important Tool In Your Ecommerce Toolbox?

Is Referral Marketing the Most Important Tool In Your Ecommerce Toolbox?

Loyalty Marketing

Could referral marketing be the most important tool in your ecommerce marketing toolbox? Yes it might very well be. Customer referrals and word of mouth have always existed as a... read more

3 Don’ts of Small Business Content Marketing

3 Don’ts of Small Business Content Marketing

Content Marketing

Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention... read more

3 Tips for SMBs to Increase Engagement with a Custom Facebook Cover Design

3 Tips for SMBs to Increase Engagement with a Custom Facebook Cover Design

Small Business

With more than 30 million small businesses with active Pages now on Facebook and growing, Facebook is quickly becoming the digital storefront for many small businesses. Just as you wouldn’t... read more

Is Giving Employees Unlimited Vacation Time Such A Bad Idea?

Is Giving Employees Unlimited Vacation Time Such A Bad Idea?

Human Resources

In September, founder of Virgin Group Richard Branson wrote on his blog that Netflix’s ‘non-policy’ on vacation times for employees had inspired him to adopt a similar vacation policy for... read more

The Company Blog: A Source of Free Expression or a PR Disaster Waiting to Happen?

The Company Blog: A Source of Free Expression or a PR Disaster Waiting to Happen?

Public Relations

Numerous articles have been written about the importance of companies having their own blogs. In theory, this adds to the branding of the company, gives the business a face, and... read more

SaaS Customer Success Movement Pushes Customers to Redefine "Success"

SaaS Customer Success Movement Pushes Customers to Redefine “Success”

Customer Experience

In a previous post, my colleague Ravi Thakur eloquently articulated the Kevin Turner evolution of the Customer Success movement in enterprise software, and outlined the differences between customer service and Customer Success. As... read more

How B2B Builds Brand Recognition

How B2B Builds Brand Recognition

B2B Marketing

Nike. Coca-Cola. Apple. These brands are recognized worldwide. And they should be. They’ve spent decades (and many dollars) of establishing that brand presence. While their level of brand recognition isn’t... read more

Align Your Brand Messaging, Start From the Ground Up

Align Your Brand Messaging, Start From the Ground Up

Branding

As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There... read more

Segmenting Your Naughty List: If Santa Claus Were an Email Marketer

Segmenting Your Naughty List: If Santa Claus Were an Email Marketer

Email Marketing

The key to a successful email campaign is your contact list. But don’t just settle for one, generic list for your email campaigns this holiday season, look to the man... read more

Keep It Simple: How Successful Brands Have Perfected Minimalist Marketing

Keep It Simple: How Successful Brands Have Perfected Minimalist Marketing

Branding

“Quality over quantity!” You’ve heard the saying over and over again about countless topics, to the point where it begins to lose its meaning. However, it bears significance in few... read more

Don't Sell me this Pen

Don’t Sell me this Pen

Sales Management

Sell Me This Pen – Really? On occasion I’ve come across the “Sell Me This Pen” concept. The first time I actually heard somebody use the phrase was in the... read more