Business
![The State of Content Marketing 2013 [Infographic]](http://cdn.business2community.com/wp-content/themes/b2c/images/blank.gif)
The State of Content Marketing 2013 [Infographic]
Did you know: Companies that blog have 55% more traffic to their websites? Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget... read more
A Little Known Way to Get the Most Out of Your Web Design Project Before It Even Starts
I bet you don’t need me to tell you that until your new website is live that you’re losing out on potential business. The cliché is true – time is... read more
Innovation Is Not A Differentiator Anymore; Innovation Stickiness Is
Innovation is not a differentiator anymore; Innovation stickiness is. Connected customers in the information age with a ‘web of voices’ expect Innovation to be both faster and surer. For businesses,... read more
Commit to Delivering on Your Brand Promise… or Commit to Fighting Relative Sameness
Recently I read an article about Coca-Cola’s new can that can be split in half so consumers can “share happiness.” Over the years, Coca-Cola has had big campaigns, all focused... read more
New Credit Card Surcharge Rules Mean Big Changes for Small Businesses
For years, merchants have been contractually barred from adding a surcharge for credit and debit card customers, even though they must pay a fee for these purchases themselves. While credit... read more
HubSpot’s Social Inbox Leads the Way with LinkedIn Integration
Boston based Inbound marketing software company, HubSpot, Inc. announced yesterday the company’s Social Inbox dashboard tool will be capable of integrating with all LinkedIn company pages as of June 17,... read more
7 Reasons Nothing Seems To Work
So you (or someone you know) keeps struggling with their business. Maybe they’ve tried different mentors and they seem to be doing everything right. And nothing works. Long -term, high-powered... read more
7 Golden Steps to Creating an Effective Email Newsletter
Do you remember the theme song to The Golden Girls? Sing it with us: “Thank you for being a friend. Traveled down the road and back again. Your heart is... read more
Content Selling: How Sales Can Better Leverage Marketing Content
Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree, developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales... read more
Taming Big Data with Integrated Software Platforms
With all of the new technology available at our fingertips, it can sometimes feel like a deluge. Before I sit down at my desk most mornings, I’ve checked the news... read more
5 Branding Secrets To Share With Your Friends
Because you’re reading this blog, you’re probably already familiar with the importance of a personal brand. Someone who may not be as well-versed in the subject, however, is your friends.... read more
Innovation: It’s Not Just About Product, It’s About Process Too
There’s been a lot of talk in the past few years about reducing organisational complexity and creating more flexible operating models to improve the process of taking a product to... read more
Why Business Owners are Primed for Wealth and Success
There are endless blog entries, white papers, and articles devoted to the tactics and techniques that generate wealth and success—but all the tips and hints in the world will amount... read more
Where CRM and Content Marketing Collide
Customer Relationship Management (CRM) tools have traditionally worked in favor of salespeople. They allow you, as a salesperson, to track, measure, and monitor just about every aspect of the sales... read more
