Business
Collaboration Between the CMO and CIO: A Love Story
Collaboration exists in many forms. As a tool that manifests organically out of human interaction, it’s subject to the push-pull of partnerships and the dangers of imbalanced approach. That’s especially... read more
The Fine Art of Upselling Your Products
Upselling is a marketing and sales technique used to generate higher sales from the same customers. There are different methods of Upselling, which include: Increasing sales by convincing a customer... read more
Keeping Your Sales People from Becoming Complacent
Many people can become complacent in their jobs. They don’t always mean to. People get comfortable and sometimes they go on autopilot. Autopilot might get the job done but it... read more
Name Making: Google it!
Ever wonder how Google came up with its name? Did they think the name Google would become synonymous with information sourcing, referencing, mapping and everything in between? Is there some... read more
What To Expect From a B2B Inbound Marketing Program
As an inbound marketing agency, in addition to actually being a B2B company, we have the opportunity to work with many types of B2B organizations on a daily basis through... read more
5 Reasons Email Isn’t Going Anywhere
Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your... read more
Reputation Changer Reviews 6 Companies with Sterling Reputations
When it comes to doing business, reputation is everything—which is why ReputationChanger.com reviews the trustworthiness and esteem of all of the world’s top businesses and brands. The company has compiled... read more
Demand Generation Dos and Don’ts from ANNUITAS CEO Carlos Hidalgo
Some call it a “funnel.” Some say “pipeline.” I’ve even heard “martini glass” thrown into the mix. There are about as many words to describe the marketing and sales process... read more
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word?... read more
Sales Enablement: Optimize Your Organization, Not Just Your Website
“Sales enablement” is defined by Forrester Research as “…a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the... read more
The Direct Marketing Competitive Edge: How to Establish & Keep It
According to results from a recent Target Marketing study, 12% of direct marketers surveyed say they intend to decrease direct mail spend in 2013, the largest percentage decrease of any... read more
Countering Enterprise Social Risk Demands Advanced Strategic Protection
Today, much of the focus on social business intelligence has revolved around marketing and product groups driving innovation and development, identifying opportunity and measuring efficacy. While the marketing application of... read more
The Power of Surprise as a Marketing Tool
1Do you like surprises? Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the... read more
Agile Marketing Series: A Deep History of Business Management, Part 1
“Agile” describes a deeper trend in business management: to concentrate on a new way of doing business that strives for innovation while minimizing the risks of traditional all-or-nothing strategic approaches.... read more
Target Cartwheel: Social Shopping for Millennials
It seems that Target may have finally found its way into the next frontier of digital retail. Within the last week, Target has launched Cartwheel, a responsive website which will eventually become an... read more
