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The 4 Digital Marketing Tools Every Business Needs

The 4 Digital Marketing Tools Every Business Needs
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Lead Generation Tips – Going Back to the Archives

Lead Generation Tips – Going Back to the Archives

Sales Management

Most content marketers do their best to avoid recycling their old material (or at least, be too obvious about it). The more they do it, the more they risk prospects... read more

Is the Art of Writing Dying?

Is the Art of Writing Dying?

Communications

I remember my school teacher telling me that I had a talent for writing and was able to craft a good story. But I ignored her gentle advice to follow... read more

What Not to Say to Your CEO

What Not to Say to Your CEO

Leadership

You get it. It’s a new day for marketing and the role you can, and should, play is helping to directly grow top-line revenue. You’ve read the research and seen... read more

3 Social Tools That Will Decrease Shopping Cart Abandonment

3 Social Tools That Will Decrease Shopping Cart Abandonment

Online Marketing

Shopping Cart Abandonment. It’s an issue that can plague any e-commerce site in the worst of ways. The simple notion that every day, e-tailers lose out on millions of dollars... read more

John Hancock Ads Destroy the TV-Digital Divide

John Hancock Ads Destroy the TV-Digital Divide

Video Marketing

The real—and often harsh—realities of life typically don’t make for the most persuasive and entertaining advertising spots. However, in keeping with the John Hancock tradition, the life insurance leader released... read more

Does NPS Actually Work? New Research on the Impact of Net Promoter Scores.

Does NPS Actually Work? New Research on the Impact of Net Promoter Scores.

Marketing

Net PromoterⓇ Scores have been causing waves since they first emerged in 2003. In a now-famous piece for the Harvard Business Review, Fred Reichheld caused the first ripples by claiming... read more

All Employees Need a Little Motivation

All Employees Need a Little Motivation

Human Resources

Nobody likes to work for someone who doesn’t keep the office employees happy on a regular basis. No, this doesn’t mean you have to go and buy donuts every morning... read more

5 Secrets to Building Top Performing Business Teams

5 Secrets to Building Top Performing Business Teams

Leadership

Many people believe that top performers have an innate ability to succeed. They have something special that propels them to greatness. This is not true. A team of average performers... read more

5 Ways To Get More Interaction From Your Website

5 Ways To Get More Interaction From Your Website

Online Marketing

Having a website is a must in the world of business today, with more and more people now researching, deciding and often buying online, which means that for any firm... read more

What are the Pros and Cons of Implementing RTB on Mobile Devices?

What are the Pros and Cons of Implementing RTB on Mobile Devices?

Digital Marketing

Tipped to be the future of media buying and selling, programmatic is no doubt the hottest topic in digital advertising today. Recently, Proctor & Gamble revealed plans to buy 70%... read more

5 Things Entrepreneurs Need to Know Now About Email Marketing

5 Things Entrepreneurs Need to Know Now About Email Marketing

Email Marketing

There’s a lot more to email marketing than meets the eye. And while it’s true great content is critical, it takes much more than a powerful message to generate strong... read more

The role of persistence in successful marketing

The Role Of Persistence In Successful Marketing

Marketing

All other things being equal, persistence, not quitting and pressing forward, even when we don’t see the results we are hoping for as quickly as we like, is critical for... read more

The Candidate – Recruiter Relationship

The Candidate – Recruiter Relationship

Human Resources

My siblings are much younger than me. I was 17 when my little brother started going to a pre-school learning center, and so it was my responsibility to get him... read more

Own Your Marketing Process

Own Your Marketing Process

Marketing

1

Right now too many people are looking for a magic marketing pill, some new process or a way to make a video or tweet to go viral. Too many people... read more

The One Thing Every New Hire Can’t Live Without

The One Thing Every New Hire Can’t Live Without

Human Resources

Imagine you have just secured your dream job: a managerial role at an up-and-coming company you’re passionate about. After taking a two-week long vacation (to the Bahamas? to France?), you... read more