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Which CMS Platform is Right for My Website? WordPress, Drupal or Joomla?

Which CMS Platform is Right for My Website? WordPress, Drupal or Joomla?
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Who Can Resist Firemen & Kittens?

Who Can Resist Firemen & Kittens?

Strategy

Okay, I’m a softie. I fully admit it. If you follow me on Facebook, I probably drive you nuts with all the posts of Farty Pants Phoebe, my own little... read more

5 Ways to Use Content to Increase Engagement

5 Ways to Use Content to Increase Engagement

Content Marketing

Engagement is the end game for content marketing. Getting people interested in and involved with your product is half the battle in making a sale. When your customers know that... read more

Budgeting and Forecasting Software Selection Guide

Common Budgeting Process Challenges and How to Solve Them

Finance

Long established practices used to manage budgeting, planning, forecasting, reporting and risk management are becoming increasingly complex. As a result, budget and finance professionals are being pressured to improve accuracy, efficiency,... read more

Getting Emotional in the Bustling Loyalty Space

Getting Emotional in the Bustling Loyalty Space

Loyalty Marketing

If the history of loyalty marketing should teach us one thing, it is that ubiquity does not breed affinity. This lesson was amplified in a recent story in Entrepreneur, which... read more

Avoid the Product-Focused Salesperson

Avoid the Product-Focused Salesperson

Sales Management

Customers are doing more research and talking to salespeople further into the process – for B2B organizations everywhere, this has become increasingly clear. There have been countless articles on how... read more


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3 Tactics to Get a Higher ROI on Email Marketing

3 Tactics to Get a Higher ROI on Email Marketing

Email Marketing

With the recent hubbub around marketing automation companies getting funded or bought out, many companies are still wondering how to get more out of the software that they’re investing in.... read more

How Do You Stack Up Against the Best-in-Class?

How Do You Stack Up Against the Best-in-Class?

Marketing

For the past 13 years, VisionEdge Marketing (joined again this year by ITSMA) has produced the Annual Marketing Performance Measurement and Management (MPM) Survey to assist marketers in benchmarking their... read more

The 4 Things You Should Do (And the 4 You Should Avoid) When Delivering Omni-Channel Customer Support

The 4 Things You Should Do (And the 4 You Should Avoid) When Delivering Omni-Channel Customer Support

Customer Experience

In our last blog, we disclosed the 8 key questions that mid-market should ask when picking a services partner. Just as important these days is finding the best way to... read more

8 Hot Tips for Improving Marketing Conversion

8 Hot Tips for Improving Marketing Conversion

Marketing Automation

Make the leap from lead to conversion with this cross-section of stats and tips from marketing automation expert Oracle Marketing Cloud and its class-leading modern marketing charts: Discover the key... read more

Become A Hiring Trailblazer

Become A Hiring Trailblazer

Human Resources

In 2010, renowned financial author Michael Lewis released The Big Short, a book about the massive crash on Wall Street in 2008. In the book, Lewis focused on some people who... read more

How to Solve Your Content Problems With Advocates – 3 Noteworthy Ideas

How to Solve Your Content Problems With Advocates – 3 Noteworthy Ideas

Content Marketing

Today, not only is hard for brands to create enough content to fuel digital and social channels but their content no longer performs as well as it used to. Between... read more

Today’s Big Google AdWords Announcement: What It Means for You

Today’s Big Google AdWords Announcement: What It Means for You

Online Marketing

Today’s the day: Google finally spilled the beans about the new features that are coming to AdWords. (Protip: sign up for our webinar tomorrow for an in-depth look at the... read more

The Power of Visual Content

The Power of Visual Content

Content Marketing

If you are feeling like you are drowning in content, it’s because you are! The world’s information is currently doubling every two years, giving us access to more data, facts... read more

3 Key Takeaways From Google’s Planned AdWords Changes

3 Key Takeaways From Google’s Planned AdWords Changes

Online Marketing

This morning, Google announced several new AdWords updates which will become available in the coming months. Vice President of Product Management Jerry Dischler made the reveal during the AdWords Performance... read more

Top 10 Reasons Branding Is Crucial

Top 10 Reasons Branding Is Crucial

Branding

When starting a company, there are many decisions you have to make surrounding your business plan, employees and finances – but what about your brand? Yeah, branding involves logos, slogans... read more