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Social Customer Service: The Front Line of Your Brand Reputation

Social Customer Service: The Front Line of Your Brand Reputation
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AdWords Competition Guide: 4 Tools To Help You Analyze And Beat Your Competitors

AdWords Competition Guide: 4 Tools To Help You Analyze And Beat Your Competitors

Strategy

To be successful in any type of advertising, whether it be digital, radio, or out-of-home, you must keep tabs on your competitors and their tactics. If they are advertising on... read more

Digging Up Old Sales Leads And Piecing Them Anew

Digging Up Old Sales Leads And Piecing Them Anew

Sales Management

Most people regard the tale of Frankenstein’s monster as a cautionary one, a warning against those who defy boundaries of life and death. You can even see a parallel with... read more

When Creepy Converts: A Halloween Story About Retargeting Ads

When Creepy Converts: A Halloween Story About Retargeting Ads

Marketing

You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left. The lights appear behind you a few seconds later. You... read more

Ad Retargeting: It’s About Context, Relevance & Value

Ad Retargeting: It’s About Context, Relevance & Value

Digital Marketing

The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order... read more

How to Write Emails that Make Your Marketing Team Shine

How to Write Emails that Make Your Marketing Team Shine

Email Marketing

Should you nurture your email subscribers with monthly newsletters or digests? Are dedicated emails about a new whitepaper coming available or upcoming tradeshow a better use of time for optimizing... read more

Three Ways to Use your Demand Funnel Part 2. Get your Leads Moving Again.

Three Ways to Use your Demand Funnel Part 2. Get your Leads Moving Again.

Marketing

It is great to have an accurate diagnostic tool that will effectively tell you what is wrong with your Demand Gen programs. However, diagnosis is not very helpful if you... read more

How To Handle Conflict And Controversy In Online Communities

How To Handle Conflict And Controversy In Online Communities

Strategy

In offline communities, conflict and controversy create socially polarized environments. Negativity monopolizes these interactions because in our own personal lives, they are the very interactions in which we aim to... read more

Sales Reps – To Win A Sale, You First Have To Be Considered!

Sales Reps – To Win A Sale, You First Have To Be Considered!

Sales Management

Customers generally seriously only consider a handful of products before deciding which one to buy. This group of products is called the Consideration Set. Niraj Dawar in strategy+business provides some... read more

I’m Sorry Content, I’m Just Not That into You

I’m Sorry Content, I’m Just Not That into You

Content Marketing

It’s not you, it’s me. To be honest, I love the idea of you, but I’m just not ready to commit to a long-term relationship. I hope you understand. Oh,... read more

5 Questions You Should Ask When Analyzing Page Exit Rates

5 Questions You Should Ask When Analyzing Page Exit Rates

Online Marketing

Why It’s Hard to Use Page Exit Rates This is the second post in a series about how to use metrics in Google Analytics to understand how your website is... read more

10 Words You Should Never Use For Your Personal Brand

10 Words You Should Never Use For Your Personal Brand

Branding

Everyone has a unique personal brand. When it comes to defining your personal brand, it’s important to be very careful in what you say when describing yourself. Words are incredibly... read more

Your Annual UX Checkup: 17 Site Details to Review Regularly

Your Annual UX Checkup: 17 Site Details to Review Regularly

Online Marketing

Don’t you want to give your visitors an unparalleled, fantastical browsing experience? Don’t you want them to be so inspired and impressed by your web presence that their hearts start... read more

The Problem With A/B Testing Success Stories

The Problem With A/B Testing Success Stories

Online Marketing

Like many, I learned about the principles and practicalities of A/B testing from online articles and resources. From the time I was first introduced to split testing, I’ve made conversion... read more

How to Improve Your Bounce Rate

How to Improve Your Bounce Rate

Online Marketing

Yesterday’s post about the most important Google Analytics metrics for your business highlighted Bounce Rate as one of five metrics every website owner and marketer should understand. Not only should... read more

Passion At Work Is More Important Than Engagement

Passion At Work Is More Important Than Engagement

Human Resources

There is a really big problem in today’s workforce. Almost no one is passionate about what they do. According to a recent report from Deloitte, 88% of employees don’t have... read more