Business
Engaging Content of Utmost Importance for Hotel Marketing
Especially in the hotel marketing industry, content rules all. While a paid search campaign can be a great tool for hotel marketing, travel sites like Expedia can outspend almost everyone.... read more
Managing Large Teams of Writers Under Short Deadlines
(Or Lessons from My Big Fat Content Marketing Project) Last year I led a content marketing project involving more than 700 pieces of original content developed by 15 writers across... read more
There’s No Crying in….Small Business
I absolutely *heart* Tom Hanks. And who didn’t adore that movie! One of those rare ensemble casts that were so balanced you forgot that Madonna, Rosie O’Donnell and others were... read more
5 Call Center Technologies Heating Up Customer Service
Let’s face it, most people don’t associate the call center world with innovation or excitement. For many, it’s a business expense, a necessarily evil, a source of many headaches, or... read more
4 Keys To Creating Quality Engagement Reviews
Much of the challenge many leaders face with employee engagement is the ability to measure it in an intelligible and tangible way. There are a number of ways this can... read more
Connecticut Tourism Dedicates $27M to New Marketing Campaign
Governor Dannel P. Malloy has revealed the new Connecticut tourism marketing campaign that has a budget of 27 million dollars over the next two years, reports the Washington Post. The... read more
When The Research Is Wrong
“Maybe companies should pay less attention to what small ‘focus groups’ say…” That’s how the brief article in the The Wall Street Journal began. It had me at hello. Market... read more
Brand Influence: Is Your Company Maximizing the Return on Its Efforts?
Image provided by: ArticlesBase.com Over the last 4 weeks, I have written a series of posts on how to measure an individual’s online influence and provided tips to improve your... read more
VoC: What’s Wrong with VoC and How Do You Get it Right? (Part II)
In the previous post I shared the first part of my discussion around VoC with Erich Dietz, VP of Business Solutions at Mindshare Technologies (specialists in customer surveys and enterprise... read more
Why a B2B Marketer’s Blog Can Have Exponential Power
B2B Marketers who blog can increase awareness, credibility and leads, while improving their search engine rankings. Exponential power is a force that starts slow, but then grows increasingly faster over... read more
All the Data That’s Fit to Print: The Data Journalism Handbook
If a picture is worth a thousand words, a viral infographic is worth 10,000 page views. But many companies are still behind the data visualization curve because of perceived barriers... read more
Brand Advocates Are Hot Again [INFOGRAPHIC]
Part One: Who are advocates and why they matter. Brand advocates are hot and trending—again. Conversation about brand advocates and their business value is buzzing, because we have more collective... read more
Use Pull Marketing to Communicate with the SMB Market
In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Schultz makes a number of important points in the... read more
Five Ways to Tune Up Your B2B Buyer Personas
1Today’s B2B marketers have more data available to them than ever before. It’s a brave new world, full of opportunity—but there are challenges, too. Naturally, it makes sense to learn... read more
4 Ways Web Designers Can Be More Strategic
Interactive Web designers need to start thinking more about the long-term strategic goals of their clients. That’s because good design is about more than aesthetics. Good design is forward thinking.... read more
