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Why You Must Avoid Feedback from These 3 People

Why You Must Avoid Feedback from These 3 People

Human Resources

Question—have you ever tossed your annual review in the trash, without reading it, within seconds of it landing in your hands? I have…twice actually. I can explain…but a little later.... read more

Suffering From Selling Insanity?

Suffering From Selling Insanity?

Sales Management

It’s time for sales leadership to ask themselves if they are insane. Yes, a ‘mirror-mirror-on-the-wall moment’ may be in order. Albert Einstein stated that the definition of insanity is doing... read more

It's Not The Journey, It's The Destination

It’s Not The Journey, It’s The Destination

Sales Management

There is a new axiom being touted by B2B..gulp..”thought leaders” over the last 12-18 months. That axiom being that buyers are 80% through the buying journey prior to speaking to a sales person. The... read more

Making the Case for Multiple eCommerce Test Environments

Making the Case for Multiple eCommerce Test Environments

Online Marketing

To stay ahead of the game, smart eCommerce companies are already in prep mode for the upcoming holiday shopping season. With only 121 days until Black Friday, the somewhat official... read more

Five Tips to Make Your Technology Investments Churn Profit

Five Tips to Make Your Technology Investments Churn Profit

Customer Experience

Companies are continuously working to enhance their brand’s customer experience – knowing that retaining loyal customers is critical to their success. However, with so many marketing technologies now competing for... read more


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When Emotions Compromise Your Negotiation Leverage

When Emotions Compromise Your Negotiation Leverage

Strategy

Successful businesspeople like to think of themselves as rational beings that apply thorough analysis to get optimal outcomes. Of course, this is not always the case. We’re humans, not optimizing... read more

Online Marketing for Small Businesses on a Budget

Online Marketing for Small Businesses on a Budget

Small Business

It is important for small businesses and start-ups to focus on branding even on a small budget because brand awareness is the most important strategy you should have for your... read more

How SMBs Can Use Social to Win Customers (and Keep Them) [Infographic]

How SMBs Can Use Social to Win Customers (and Keep Them) [Infographic]

Small Business

Too many small and medium-sized businesses (SMBs) still believe that they don’t need social media, or they don’t have the time to invest in it. With more than 80 percent... read more

Hybrid For Marketing & Sales?

Hybrid For Marketing & Sales?

Marketing

The United States Small Business Administration (SBA) defines a small business of having less than 500 employees. There are about 30 million small businesses in the USA give or take... read more

The Importance of Empowering Your Customer Service Employees

The Importance of Empowering Your Customer Service Employees

Customer Experience

As you’re growing your business, don’t forget to make sure that your employees are growing right along with it. Even though Cayzu specializes in streamlining your customer support system, we... read more

Back to School Tips for Retailers

Back to School Tips for Retailers

Consumer Marketing

Ready or not, back to school season is in full swing. 37% of families have sucked it up and started shopping for pencils, crayons, shoes, and all those other school... read more

Video Production Every Business Should Strive For

Video Production Every Business Should Strive For

Video Marketing

The TV coverage of the recent British Open won by Rory Mcilroy was produced by ESPN. They aired throughout the four day tournament teases and bumpers that were by far... read more

5 Tips for Making More Effective Meetings

5 Tips for Making More Effective Meetings

Leadership

Many of us attended so many unproductive meetings or meetings we don’t even know why we are there for. Unfortunately, we cannot avoid making meetings altogether because a successful business... read more

“Guilt-Proofing” Your Brand: Modern Protection From Slander, Hoax & Smear Campaigns - Part Three.

“Guilt-Proofing” Your Brand: Modern Protection From Slander, Hoax & Smear Campaigns – Part Three.

Branding

In this final post of our three-part series on guilt-proofing your brand, I will cover some actionable tactics you can take from both the marketing and social perspectives. However, be... read more

How To Run A Smart Meeting

How To Run A Smart Meeting

Leadership

Poorly Run Meetings Kill Smiles and Sales. Lets face it. Not all meetings deliver happy faces and worse poorly run meetings waste time, kill attendee interest and cost everyone money. Poorly run meetings... read more