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The Best Marketing Insight I’ve Received in the Past 5 Years

The Best Marketing Insight I’ve Received in the Past 5 Years
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How to Write Premium Content Your Prospects Will Salivate Over

How to Write Premium Content Your Prospects Will Salivate Over

Content Marketing

What if I told you that by investing a few hours and a few resources, you could have a dedicated salesperson on your website bringing you leads and closing them... read more

5 Steps To Hiring The Right People All The Time

5 Steps To Hiring The Right People All The Time

Human Resources

Hiring, as we have argued before, should be treated like a zero-tolerance industry. Making strong hiring decisions is crucial to any organization’s success and wrong hires are incredible expensive mistakes that bring... read more

15 Simple Tips to Harness Your Productivity

15 Simple Tips to Harness Your Productivity

Strategy

Entrepreneurs are always strapped for time! You need more. Want more. Gotta have it but you need to realize the value of your time and how to best use every... read more

Do consumers really love brands?

Looking for (Consumer) Love? You Might Just be Setting Yourself up for Disappointment

Consumer Marketing

“What’s love got to do with it?” That’s how I responded to a client’s comment to me about wanting to make her product users “fall in love with the brand”.... read more

There is Cost Per Port and Then There is Cost Per Port…

There is Cost Per Port and Then There is Cost Per Port…

Strategy

Earlier this week, Ethan Banks wrote a very nice article about Mellanox’s dual spine and leaf network in support of a large amount 10GbE access ports. After describing the scaled... read more


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Why Your Content Strategy Is Failing

Why Your Content Strategy Is Failing

Content Marketing

1

Just because you are very good at what you do doesn’t mean you are good at writing about what you do. You are an expert in your field.  You are... read more

Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality

Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality

Online Marketing

Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you? Be a red flag? A... read more

Enough of  the Exaggerated Sales Pitch, Prove Some Value!

Enough of the Exaggerated Sales Pitch, Prove Some Value!

Sales Management

There is not a day goes by that I do not receive at least 5 -10 emails or web form contacts asking me, our agency and our clients to support... read more

9 Content Marketing Tips Even A Newbie Can Implement

9 Content Marketing Tips Even A Newbie Can Implement

Content Marketing

Content marketing is an important element of any digital marketing campaign.  Do your research.  Write a plan.  Be consistent.  The following tips will help digital marketers develop a new content... read more

How to Use Research to Take Content From Flimsy to Fabulous

How to Use Research to Take Content From Flimsy to Fabulous

Communications

We’ve all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren’t worth the five seconds they take to... read more

When the Rules Change, Your Business Needs to Adapt

When the Rules Change, Your Business Needs to Adapt

Strategy

Change happens. And not all change is good, but regardless, no matter what changes occur, we need to adapt to whatever new reality comes our way. For example, there are... read more

Do You Really Want To Be A Thought Leader?

Do You Really Want To Be A Thought Leader?

Content Marketing

A few years ago at a conference, a man gave me his business card that read “Thought Leadership SVP,” and he said he ran a whole department that came up... read more

Should You Update Your Brand?

Should You Update Your Brand?

Branding

If you want your business to be taken seriously, you need to take a serious look at your brand. In the overcrowded world of the Internet, your business must uniquely... read more

7 Top Content Marketing Assets You Need to Promote

7 Top Content Marketing Assets You Need to Promote

Content Marketing

Content creation is a significant investment. According to the Content Marketing Institute’s 2014 Enterprise Content Marketing Research report, B2B marketers allocated 24 percent of their total budgets to content marketing... read more

6 Keys To Creating A Stronger Customer Experience (Slideshare)

6 Keys To Creating A Stronger Customer Experience (Slideshare)

Customer Experience

For retailers, it’s much less about point-of-sale and much more about the entire customer experience. With brands having the ability to reach their customers through every medium (and vice versa),... read more