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Incorporating Google Analytics Into Your Social Media Strategy

Incorporating Google Analytics Into Your Social Media Strategy
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Marketing Diversification 101

Marketing Diversification 101

Marketing

When considering your personal financial assets, I’ll bet they are properly allocated through a variety of categories such as IRA’s, real estate, CD’s, savings, stocks, bonds, cash and others. You’ve... read more

What Is Cause Marketing?

What Is Cause Marketing?

Non-Profit Marketing

Newsflash: Content marketing isn’t just for for-profit companies. In fact, Grammar Chic has previously blogged about the different ways in which charities and philanthropic organizations can make use of social... read more

Cross-Channel Advertising: Focus on the Consumer, Not the Channel

Cross-Channel Advertising: Focus on the Consumer, Not the Channel

Marketing

As buyers, when we set out to make a purchase, we often use 2, 3 maybe even 10 different sources of information over the course of 20-30 days that span... read more

The Email Marketing Christmas Wishlist

The Email Marketing Christmas Wishlist

Email Marketing

Tips and checklist for holiday marketing With the advent of the holiday season upon us, we thought we’d present you with an early present. Our top tips will help make... read more

10 Stats That Underscore the Growing Value of Integrated Data Analytics

10 Stats That Underscore the Growing Value of Integrated Data Analytics

Marketing Automation

Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply... read more

Are Data Scientists and Financial Analysts Becoming Obsolete?

Are Data Scientists and Financial Analysts Becoming Obsolete?

Business Intelligence

Why data scientists are still needed in large organizations and how technology can offer great benefits to smaller companies. I read an article by Nicole Laskowski, Senior News Writer, titled:... read more

5 Best Practices For Engaging A Global Audience

5 Best Practices For Engaging A Global Audience

Strategy

Engaging today’s hyper-connected, self-sufficient buyer is a challenge for enterprise companies operating in different markets. They must serve a variety of different audiences with targeted, relevant messages that promote actions,... read more

4 Unconventional Introductory Tactics that Pull Readers in

4 Unconventional Introductory Tactics that Pull Readers in

Content Marketing

The cursor blinks, over and over again. It sits there on the empty virtual page and taunts your inaction. You couldn’t conjure an introduction if someone had a gun to... read more

Sales And Storytelling – 16 Tips And 3 Shout-Outs For Help

Sales And Storytelling – 16 Tips And 3 Shout-Outs For Help

Sales Management

Sales reps that are able to share engaging stories that resonate with customers can make a more compelling connection between their solution and the customer’s needs. It is one thing... read more

Lead Generation Metrics – Here’s How the Top Performers Do It

Lead Generation Metrics – Here’s How the Top Performers Do It

Marketing

Peyton Manning just passed Brett Favre for the all-time pro football touchdown passes record. Rafael Nadal has only one loss at the French Open in the last 10 years…ONE! Wayne... read more

10 Writing Truths from Anne Lamott

10 Writing Truths from Anne Lamott

Communications

Sometimes it’s nice to know you’re not an idiot. Just to have confirmation that the things you teach and what you think you know is legitimate. That other professionals think... read more

7 Traits of Successful Networkers

7 Traits of Successful Networkers

Human Resources

Networking is essential to business. It will help you more than hurt you. Networking is more than just exchanging business cards. I believe there’s an art to it. Whether you... read more

How to Prioritize A/B Tests

How to Prioritize A/B Tests

Online Marketing

One of the most popular topics surrounding A/B testing is generating new ideas. It’s one of the most frequent requests we get from our customers. And if you take a... read more

The Ins & Outs of Agent Dialing – Part III: Power Dialing

The Ins & Outs of Agent Dialing – Part III: Power Dialing

Customer Experience

In this series, I will explore the benefits of automated dialing technology for organizations looking to upgrade their customer service strategy. Whether progressive, power, or predictive, the addition of a dialer... read more

Are You A Bad Client? Fix The Agency Relationship, Generate More Revenue

Are You A Bad Client? Fix The Agency Relationship, Generate More Revenue

Marketing

If you work with an outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately... read more