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Incorporating Google Analytics Into Your Social Media Strategy

Incorporating Google Analytics Into Your Social Media Strategy
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The Ins & Outs of Agent Dialing - Part IV: Predictive Dialing

The Ins & Outs of Agent Dialing – Part IV: Predictive Dialing

Customer Experience

In this series, I will explore the benefits of automated dialing technology for organizations looking to upgrade their customer service strategy. Whether progressive, power, or predictive, the addition of a dialer... read more

Google DoubleClick (DFP) Optimization Ads Empowerment

Google DoubleClick (DFP) Optimization Ads Empowerment

Online Marketing

The Google DoubleClick (DFP) Optimization is helping digital advertisers empower their ad campaigns. Every ad campaign should be unique and must address every publisher’s marketing needs. Google offers a new... read more

5 Landing Page Best Practices You Might Have Missed

5 Landing Page Best Practices You Might Have Missed

Online Marketing

First, what is the goal of a landing page? Simply put, it is to convert a website visitor into a lead by capturing contact information in a form. When it comes... read more

Look for Positive Deviancy Within Your Community

Look for Positive Deviancy Within Your Community

Strategy

Positive Deviance (PD) is an idea which is based on the observed principle that in any community there are people who adopt unusual and successful approaches to problems that beset... read more

Your Complete Guide for Engaging Brands, Reps and Bloggers

Your Complete Guide for Engaging Brands, Reps and Bloggers

Strategy

Now that you’re blogging, it’s time to get professional about your networking. There are a multitude of opportunities to connect with like-minded bloggers, brands that fit your niche and products... read more

Navigating a Shifting Consumer Landscape

Navigating a Shifting Consumer Landscape

Consumer Marketing

While perusing the latest opinions from fellow industry professionals, as I often do, I came across a particularly interesting and pertinent article by Michael Lazerow. In it, Michael states “The... read more

How to Get (And Keep) a Customer-Centric Reputation

How to Get (And Keep) a Customer-Centric Reputation

Customer Experience

I admit to spending more time reading books, blogs and articles about customer experience, as well as analyzing customer feedback, than most people on the planet. As a result, my... read more

Change the Game!

Change the Game!

Customer Experience

In another corporate life, we once had a customer named Judy (name changed to protect the innocent). And Judy was…challenging. When Judy first became a customer of my organization, she... read more

Marketing Diversification 101

Marketing Diversification 101

Marketing

When considering your personal financial assets, I’ll bet they are properly allocated through a variety of categories such as IRA’s, real estate, CD’s, savings, stocks, bonds, cash and others. You’ve... read more

What Is Cause Marketing?

What Is Cause Marketing?

Non-Profit Marketing

Newsflash: Content marketing isn’t just for for-profit companies. In fact, Grammar Chic has previously blogged about the different ways in which charities and philanthropic organizations can make use of social... read more

Cross-Channel Advertising: Focus on the Consumer, Not the Channel

Cross-Channel Advertising: Focus on the Consumer, Not the Channel

Marketing

As buyers, when we set out to make a purchase, we often use 2, 3 maybe even 10 different sources of information over the course of 20-30 days that span... read more

The Email Marketing Christmas Wishlist

The Email Marketing Christmas Wishlist

Email Marketing

Tips and checklist for holiday marketing With the advent of the holiday season upon us, we thought we’d present you with an early present. Our top tips will help make... read more

10 Stats That Underscore the Growing Value of Integrated Data Analytics

10 Stats That Underscore the Growing Value of Integrated Data Analytics

Marketing Automation

Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply... read more

Are Data Scientists and Financial Analysts Becoming Obsolete?

Are Data Scientists and Financial Analysts Becoming Obsolete?

Business Intelligence

Why data scientists are still needed in large organizations and how technology can offer great benefits to smaller companies. I read an article by Nicole Laskowski, Senior News Writer, titled:... read more

5 Best Practices For Engaging A Global Audience

5 Best Practices For Engaging A Global Audience

Strategy

Engaging today’s hyper-connected, self-sufficient buyer is a challenge for enterprise companies operating in different markets. They must serve a variety of different audiences with targeted, relevant messages that promote actions,... read more