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Poor Grammar Is Bad Business

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Why Your Lowest-Paid Hires Can Matter The Most

Why Your Lowest-Paid Hires Can Matter The Most

Human Resources

There are two coffee shops in my neighborhood: a Tim Hortons and a Dunkin’ Donuts. The prices at both are pretty much the same. The food is different – if... read more

Money: Bad for Ideas

Money: Bad for Ideas

Strategy

Money motivates. People tend to like it and usually want more of it. However, is it helpful in encouraging and getting innovation? I want ideas; I’ll pay for them. It’s... read more

Why Use a Reputation Management Firm?

Why Use a Reputation Management Firm?

Public Relations

The internet is so easy to use that many people assume managing bad press online is equally simple. However, making your internet presence work for you is a highly technical... read more

How To Treat Your Inbound Marketing Strategy Like A First Date

How To Treat Your Inbound Marketing Strategy Like A First Date

Inbound Marketing

You remember the first date you ever had with your significant other? For the women out there I’m sure there might have been some nerves, outfit changes, a few butterflies... read more

 Seven Ways To Prevent Employee Fraud

Seven Ways To Prevent Employee Fraud

Human Resources

Prevention is a key component in stopping fraud in your company, and it’s up to you, the owner, to implement controls, conduct employee awareness programs, and quickly identify and investigate... read more


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Kimpton Karma: Good Data Going Full Circle

Kimpton Karma: Good Data Going Full Circle

Big Data

When a person’s actions decide the fate of future existence, we call it Karma. When the sum of a company’s data is used to improve the future existence of both... read more

NetWORKing for a Job

NetWORKing for a Job

Human Resources

WORK IS THE CORE OF NETWORKING I’m helping an acquaintance find a job. While he’s sharp and has been successful, he’s not sufficiently engaged in his job search, even after... read more

Taking The Right Approach With Your B2B Social Media Marketing

Taking The Right Approach With Your B2B Social Media Marketing

B2B Marketing

Social media provides B2B companies with a powerful channel to communicate with their audiences. But social media marketing is about more than simply leveraging the reach of social channels—you need... read more

How To Create Better Content For Your Personal Brand

How To Create Better Content For Your Personal Brand

Branding

A common misconception shared by job seekers is that personal branding is “all about me.” The reality: your personal brand is about showing your network how you can help them... read more

The Good and the Bad of Customer Service

The Good and the Bad of Customer Service

Customer Experience

Customers today have power, and that power is changing the nature of the customer/company relationship. Growth in the adoption and use of mobile devices and social media means that customers... read more

3 Powerful Offline Referral Opportunities You’re Probably Missing Out On

3 Powerful Offline Referral Opportunities You’re Probably Missing Out On

Marketing

The “word to mouth” method is probably one of the oldest and most desirable marketing forms that startups are aspiring to achieve. Having someone refer your product to a friend... read more

A Hitchhiker’s Guide To A Content Journey

A Hitchhiker’s Guide To A Content Journey

Content Marketing

Forgive the marketing speak for a minute, but I want to talk about the purchase decision process and why content journeys are so important for brands embarking on or executing... read more

20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic)

Content Marketing

Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for... read more

You’ll Never Believe the Strange Science of Click Bait

You’ll Never Believe the Strange Science of Click Bait

Content Marketing

Thanks for clicking! You just did something that most businesses now rely on as their first contact with potential customers. This essential interaction, arguably, is what content marketing is all... read more

What Fundraisers Need To Know About Donor Communications

What Fundraisers Need To Know About Donor Communications

Communications

Want to make more money, thanks to your insanely great donor communications? Here is my short list of surefire “secrets for success:” Donor-centricity You have just one thing to give... read more