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Profile: Sue Reynolds

I am Sue Reynolds, Social Media Analyst and strategist for R+L Carriers, a global transportation provider.  In addition to my full time work, I offer consultation for developing business social media strategy, complete web design service and blog setup and strategy. When designing a social media strategy, I believe in establishing true relationships with consumers, not simply using social media as another traditional marketing channel.

I am versed in the latest trends on sites such as Facebook, Twitter, Yelp, YouTube, Foursquare, and LinkedIn, and with tools such as QR codes, third party social media applications, and blog tools and plug-ins, including CMS setup. I will work with individual clients or teams to provide social media strategic planning, social media consulting, or social media training.

Articles by Sue Reynolds
How to Schedule Tweets From Pinterest using Buffer App

How to Schedule Tweets From Pinterest using Buffer App

1

I’ve been finding Pinterest an excellent addition for many of my social media clients. One new strategy includes sharing pinned images that include an @mention of a Twitter follower in... read more

How to Know if Your Content Strategy is Working

How to Know if Your Content Strategy is Working

Content Marketing

Executing a content strategy is a lot of work. Let no one tell you that social media for business is easy or fast. You must invest consistently and regularly in... read more

Boost your Website Traffic with Pinterest

Boost your Website Traffic with Pinterest

1

If your business relies on driving traffic to your website to increase sales consider joining Pinterest. If you’re not familiar with Pinterest, it is a social network where users to... read more

Facebook Timeline for Brands: What You Need to Know

Facebook Timeline for Brands: What You Need to Know

3

Facebook rolled out its Timeline for Brand pages today in conjunction with it’s Facebook Marketing Conference. If you admin a brand page you probably noticed the message on top of... read more

Super Bowl Marketing Failures

Super Bowl Marketing Failures

Consumer Marketing

1

The Super Bowl draws big crowds, big egos, big hype and, of course, big budgets for ads. So why do so many of them, well, fail? Here’s my take on... read more

How to Build a Content Calendar | Social Media Management

How to Build a Content Calendar | Social Media Management

Content Marketing

1

Many of my clients are concerned about the amount of time they will need to spend creating and searching for content to share with their communities. Writing original content through... read more

Social Media Wish List For 2012

Social Media Wish List For 2012

While 2011 was a banner year for social media growth in the business world, those of us in the profession are still struggling with measuring the results of our efforts.... read more

Are You Using the 80/20 Rule to Your Advantage?

Marketing

1

Are you part of the 80%? I’m not talking about an occupy moment here. Instead, I’m referring to the 80/20 rule or the Pareto Principle. Anyone that’s served on a committee or... read more

Social Media Trends for 2012

Social Media Trends for 2012

2

Now is the time when the media folks start making their predictions for 2012 so I’d better get on board.  Based on the trends I’ve seen in 2011, the conversations I’m... read more

How to Handle Negative Comments on your Social Media Spaces

Strategy

I had the privilege of working with a group of young leaders recently on strategies for using social media for business. During our lively discussion they expressed a common concern... read more

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What You Need to Know about Converting a Facebook Profile to a Fan Page

What You Need to Know about Converting a Facebook Profile to a Fan Page

Earlier this year Facebook rolled out the ability to convert a profile page into a fan page. Maybe you started your business out as a profile not realizing you should... read more

Four Social Media Listening Tools for Brand Management

Four Social Media Listening Tools for Brand Management

1

Are you listening?  Businesses involved social media are actively seeking a relationship with their customers. Their ability to listen to conversations surrounding their brand is as important as the messages... read more

6 Tips for Blogging for SEO in WordPress

If your blog posts aren’t getting the traffic you expect you may be missing simple steps that will help the search engines find and rank your posts. We’ve all heard... read more

Market your Business on LinkedIn with Company Pages

Market your Business on LinkedIn with Company Pages

Did you know you can now post status updates on LinkedIn as your company page? Until now LinkedIn was a great tool for personal branding but fell short for companies.... read more

Facebook’s New Timeline, News Ticker will Challenge Brands

Facebook’s New Timeline, News Ticker will Challenge Brands

Facebook Timeline One of the highlights of the recent F8 conference is the new Facebook profile format known as Timeline. The new Timeline positions Facebook as the center of your... read more