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Profile: Sue Reynolds

I am Sue Reynolds, Social Media Analyst and strategist for R+L Carriers, a global transportation provider.  In addition to my full time work, I offer consultation for developing business social media strategy, complete web design service and blog setup and strategy. When designing a social media strategy, I believe in establishing true relationships with consumers, not simply using social media as another traditional marketing channel.

I am versed in the latest trends on sites such as Facebook, Twitter, Yelp, YouTube, Foursquare, and LinkedIn, and with tools such as QR codes, third party social media applications, and blog tools and plug-ins, including CMS setup. I will work with individual clients or teams to provide social media strategic planning, social media consulting, or social media training.

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Articles by Sue Reynolds
Using Google Authorship to Your Advantage

Using Google Authorship to Your Advantage

Ever notice when you search a topic on Google a few of the results include a picture of the author? Those results include Google Authorship markup, a special code you... read more

Protecting your WordPress Website from Hackers

Protecting your WordPress Website from Hackers

Tech & Gadgets

Since WordPress now powers more than 20% of the world’s websites the platform has become an increasing target for attacks. While WordPress is still a stable and secure platform there... read more

Tending Your Social Media Garden

Tending Your Social Media Garden

As an avid gardener I’m able to draw many parallels between tending a gardening and nurturing and growing a social media community. As we plan for our vegetable and flower... read more

A New Look for Pinterest and New Analytics

A New Look for Pinterest and New Analytics

1

Being out of the country for a week is a good lesson on how fast social media changes. I’ve been in Europe for the past ten days – Amsterdam, Paris,... read more

Pinterest Testing New News Section

Pinterest Testing New News Section

My Carmine Media Pinterest account is among a small group of accounts being tested for a new Pinterest feature called News. In the section on the left in the feed... read more


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Why I Might Get $10 from Facebook

Why I Might Get $10 from Facebook

I recently received what, at first, looked like a spoof email from a legalnotice@facebook.com. After skimming the email I realized it was indeed the result of a class action lawsuit... read more

Promoting Your Google Plus Hangout On Air

Promoting Your Google Plus Hangout On Air

Google Plus Hangouts on Air is an easy to use, free video production tool you can use to create original content for your social media strategy. If you haven’t thought... read more

Why Google Hangouts On Air Should Be Part of Your 2013 Marketing Strategy

Why Google Hangouts On Air Should Be Part of Your 2013 Marketing Strategy

Google Hangouts and Hangouts on Air may be the best kept secret in social media. Yes, they’ve been around for awhile and yes the Obama campaign has used them. So... read more

Social Media Branding and Photo Size Roundup

Social Media Branding and Photo Size Roundup

3

Maintaining consistent branding across your social media and web marketing presences is important to your overall brand strategy. Here’s the first in a series of articles on each social media... read more

Social Media Halloween Costumes

Social Media Halloween Costumes

Every year my workplace has a Halloween costume contest. As the Social Media analyst I find it completely necessary to pull out all the stops and dress in my best... read more

What Go Daddy’s Outage Taught Me About Marketing

What Go Daddy’s Outage Taught Me About Marketing

Marketing

If your website was down on Monday, you probably have heard why. GoDaddy, the internet’s largest domain registrar, was down for 6 hours. Did a Hacker take down Go Daddy?... read more

Facebook Sponsored Stories: Engaging Content is More Important than Ever

Facebook Sponsored Stories: Engaging Content is More Important than Ever

1

There’s been a lot of talk recently about the success of Facebook’s Sponsored Stories. It makes sense, really. Sponsored stories are posts you’d see anyway in your newsfeed, so they... read more

Things You Can Do on Facebook I’ll Bet You Missed

Things You Can Do on Facebook I’ll Bet You Missed

Even for those of us immersed in social media there are updates and changes to our favorite platforms, like Facebook, that go unnoticed. There’s been much written about these new... read more

Deciding Whether Pinterest is Right for your Brand

Deciding Whether Pinterest is Right for your Brand

1

Of all the social networks, Pinterest is one of the easiest to use. Its design is simple and straightforward. Pinners arrange images on a grid according to category – fashion,... read more

Facebook Adds Page Admin Roles and Post Scheduling

Facebook Adds Page Admin Roles and Post Scheduling

1

Third party apps like Hootsuite and TweetDeck just lost some firepower with Facebook’s launch of post scheduling. Now you can schedule posts right from Facebook itself. Here’s the scoop. How... read more