Zara is no stranger to controversy. They have created a shirt resembling a Nazi concentration camp uniform, denied a woman in a hijab entry to a store in Paris and, more recently, featured skinny models in a “Love Your Curves” ad. Now, the Spanish fashion chain is facing backlash once again for a skirt that seemingly depicts Pepe the Frog, a viral internet meme turned hate symbol.

The denim skirt, which has since been pulled from Zara’s website, features an image that strongly resembles the Pepe the Frog character. It was part of their “Oil on Denim” festival-inspired collection, which includes “Nope” jackets and brightly-colored peacock illustrations.

When the Pepe-lookalike skirt made its debut, one social media user was quick to take notice. “Zara us really out there trying to sell a P*pe the frog skirt, apparently unaware (?) of its current implications,” one Twitter user wrote Monday night. “This is bad,” she added.

Pepe the Frog, which started off as an innocent green frog comic, was designated a hate symbol by the Anti-Defamation League last year when it became synonymous with white supremacy. According to their Hate Symbols Database:

The Pepe the Frog character did not originally have racist or anti-Semitic connotations. Internet users appropriated the character and turned him into a meme, placing the frog in a variety of circumstances and saying many different things.

[…]

In recent years, with the growth of the “alt right” segment of the white supremacist movement, a segment that draws some of its support from some of the above-mentioned Internet sites, the number of “alt right” Pepe memes has grown, a tendency exacerbated by the controversial and contentious 2016 presidential election. Though Pepe memes have many defenders, the use of racist and bigoted versions of Pepe memes seems to be increasing, not decreasing.

Many on social media agreed that featuring the symbol on the skirt was a misstep. Others, however, believed that a different frog was pictured or that Zara had done nothing wrong.

See how social media reacted to the Pepe the Frog skirt below:

Social Media Reacts to Zara’s Pepe the Frog Skirt

What are your thoughts on Zara’s Pepe the Frog skirt? Do you agree with their decision to pull the skirt from their site? Sound off in the comments section below!