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In a world overrun with multi-blade disposable razors, Patrick and Jennifer Coddou have created a patented single-blade razor that brings the luxury of a barber shave home. Because multi-blade razors can cause skin irritation as well as fill landfills with discarded plastic, the Coddous decided to develop a sleek, stainless steel, single edge razor. The Coddous are hopeful that a Shark will invest $300,000 for a 10% equity share in their company, Supply.

The Sharks initial reaction is that there have been other single-blade razors introduced to the market as a replacement for multi-blade razors. They aren’t sure there is enough differentiation or market share to make Supply a lucrative investment. That is until they heard about Supply’s sales. This year, Supply is on track to make $2.5 million in sales, which is a marked improvement over $1 million in sales last year. Their product currently has a 50% profit margin, however, they are making improvements to their supply chain which will help reduce costs and increase margins within a few months.

Patrick and Jennifer have invested $125,000 of their savings and both quit their jobs to devote themselves to the success of Supply. They are primarily selling direct to consumers online and are looking for a partner that can help them grow their business. Robert Herjavec and Kevin O’Leary are both interested in Supply and extend them offers. Robert offers $300,000 in exchange for 15% equity and Kevin offers Supply $300,000, for 5% equity and a $1.50 royalty in perpetuity. Jennifer and Patrick decide to accept Robert’s offer because they felt that Kevin’s offer was taking too much money out of the business during a critical time for their growth.

Do you think there is enough market share that Supply can continue to be successful over time? Do you feel they will be able to change consumer purchasing behaviors? Start the conversation in the comments below!