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It’s not every day that a tesla coil expert comes into the Shark Tank. It’s even rarer when that expert is able to build their own coil and use the science of said coil to solve a modern technological problem. Expert, Eric Goodchild, and his partner, Jake Slatnick, came to the Shark Tank in hopes of landing a business partner that could help them launch their company Aira.

Aira has developed the world’s first free position wireless charging surface. This allows consumers to place their device, or multiple devices, anywhere on the charging mat to charge them without having to align a coil in their phone to a coil on the pad like current wireless chargers. Eric and Jake feel that their largest potential for success is by licensing and private labeling the product. This will allow companies to put their logo on the product and sell it to consumers.

Now that Aira has completed the prototype phase and is moving into the production phase, they need a Shark to help financially back them so that they can get to market quickly and efficiently. They are seeking $500,000 for a 7% equity share in their company. This would help them to offset their current burn rate of $30,000 per month (and climbing) to be able to fulfill the initial orders they currently have. They have already received an order for 33,000 units with prepaid royalties.

Three Sharks are immediately interested in investing in Aira. Robert Herjavec, Kevin O’Leary and Lori Greiner make offers to Eric and Jake. While negotiating with the Sharks, Aira asks them to partner up so that they can benefit from each of their expertise. The Sharks agree and Lori, Kevin and Robert collectively invest $500,000 for a 15% equity share to be split among them.

Do you think that it was wise for the Sharks to partner up with Aira? Would you purchase this product? Do you agree with their go-to-market strategy? Begin the discussion in the comments below!