When preparing your business for the New Year, it is important for your success that you have organized a PR and Media kit. 2012 is now here and you need to make sure your e-commerce business is ready to launch, and without your PR/Media kit, you may find yourself in a difficult situation.
A PR Kit is a collection of promotional information used to publicize your company’s work. PR Kits are mainly focused on your customers (whoever buys your products/services) as opposed to Media Kits which are created for the media’s eyes only.
As shown in the picture, Avon have created their PR kit which will include;
- Product costs and benefits
- Special Offers and promotions
- Company History
- Contact details
- Press release
- Bio’s of major stake holders
- Current news
- All available Media e.g. logo’s in correct format for media distribution
You can also add anecdotes’ about your company’s products/owners, Community involvement information and anything else you feel may be important to your brand.
When creating you Media/PR kit, you need to take into account your brand identity. In the world of Media, appearance is everything so you need to make sure your kit appeals to your target audience.
Looking at Eastern Surf Magazine, they have made their Media Kit appealing to their target audience; Surfers.
When looking at the cost of your PR and Media kit, it all depends on;
- Your audience
- Your personal Skills
- Your final goal
If you are experienced in making your own PR and Media kit then you may find yourself spending less money than someone who has never made one before. Having help from a Copywriter will speed up the process if you are on a deadline and looking at one of your competitors who are successful in interfacing with the Media could also help you find the inspiration you need.
When making a PR/Media kit you need to remember that there may be someone out there who can express what you are most passionate about in a more persuasive fashion! Don’t be afraid to seek advice, the more input you get, the better your Kit will be.
When sending your Kit out to the Media, you need to be prepared as you may be asked some tough questions. Make sure you set yourself some achievable yet challenging goals when following up with the person at hand so that your kit doesn’t find itself in a void.
Finally, you must always remember to be polite when talking to any kind of Media representatiive. A ‘Please’ or ‘Thank you’ will build a solid relationship should you ever have to deal with the same person again.
If you would like a copy of Gloople‘s Press Pack, please click here.