Using social media to keep an eye on your customers and prospects is simple with Twitter. I wanted to create a brief video explaining how to build a list on Twitter of companies, individuals, and employees to help you get started. Learning about your customers through social media is a great way to stay updated on what matters most to them. A good practice for salespeople using social media and sales intelligence to find new prospects is to follow and interact with them on platforms like Twitter. Building lists of people allows you to listen to smaller groups and engage with them more effectively.
You can make a separate list on Twitter for all your prospects. In some cases, I’ve seen salespeople create a full list for XYZ Company that includes the corporate Twitter account and all the employees. This way, they can gain more insights into the company and its culture.
Building a list in Twitter is made even easier when forward thinking companies have their own lists of employees like this example of InsideView employee Twitter feeds. This is typically done by companies that want to encourage social media use across the organization.