The content that is created for your YouTube videos should address the wants of the consumers on the Internet. YouTube can generate leads for your business provided you make use of these videos wisely.
YouTube Trailer Video is used to feature a video at the top of any website in order to attract the attention of non-subscribers. The trailer video must include the following information: a brief introduction of yourself, the services and products offered by your company, and how your company can drive sales through content.
To convert viewers into subscribers, the trailer video must include the following content
The Introduction: At the beginning of the trailer video, you must mention the name of your business and make a brief mention of your credentials. To gain the trust and confidence of consumers, you should briefly explain the kind of services that you offer.
Create an impact: Tell the audience why your services are superior to those of your competitors. The impact that you create in addressing your audience will be responsible for the success of your services. At this stage, you must make a personal connection with your audience. One of the most effective ways of forging a connection with the audience is by mentioning the statistical data. So, you must first gather data that describes the “before” and “after” effect.
Include testimonials of clients: Note that, the testimonials must sound genuine and not doctored. So, the interviews that you include must either be with the help of your mobile device. You may also record a Google Hangout with the help of a simple webcam. Alternatively, you may request your previous customers for feedback in the form of a recorded video. This video could be recorded and converted into a link and shared on your channel. The video must outline the “before” and “after” effect of the products and services.
Call to Action: When you are concluding the video, you must tell consumers what is your next step. You must let them know the way in which they can subscribe with your channel. Ask them to visit your website or blog by not just mentioning the URL, you must actually display the URL.
Google Plus FAQ Videos
To establish your credentials, you must create content in the form of questions and answers. These questions and answers must address the queries of consumers. You can make use of Google Authorship tool that is available to all users of Google+. Then, you can connect your Google+ profile with YouTube channel. In this way, you clearly share your knowledge with consumers. Make use of keyword research tools and forum questions to develop these videos. You may also send out a survey form to know the feedback of existing customers.