YouTube is one of the most popular social platforms used by content creators as we edge into 2019. There is no doubt that as the year progresses, more people will begin making YouTube channels with the goal of becoming a big name YouTuber.

If you’re at the point now where you want to start growing your business through YouTube, you have to understand how to reach a wide audience. At this point, there are 50 million content creators — so you have to find a way to stand out from the rest of the crowd.

No worries, because we are here to help. Today we are going to look at the ways you can get more views on your YouTube channel and grow your business through this popular video platform.

Learn about Your Audience

First thing’s first — you have to get to know your audience before you can start increasing your views. It’s important to get to know your audience as your channel grows so you can ensure that you’re giving them content that they enjoy and advertising properly to your base.

Getting to know your audience takes some time, but your analytics should be your go-to when looking for information on your viewers. When you go to the analytics tab on your business account you’ll discover information about your audience such as, who is viewing your content, where they live, how old they are, their gender, and more.

The benefits of getting to know your audience are well worth the time investment. As you get to know your audience, you’ll learn how to market to them in a way that isn’t intrusive and gets results.

You can also use the YouTube Community Page to create polls and reach out directly to your audience. This method is great if you want to find out even more detailed information the people who view your content.

Optimize Your Title and Description

Creating new videos requires plenty of care when before it ever gets to the eyes of your viewers. Three of the most important factors you have to optimize include your title, description, and tags.

If you want to pull in more traffic, you have to do two things with your title. You have to manage to both make it catchy and include the keywords you’re trying to rank for towards the front of the title.

Your description should follow a similar format. Include a brief blurb explaining what your video is about while including crucial keywords scattered throughout. When writing your description and title avoid “keyword stuffing” a trend where you try to use multiple variations of a keyword over and over with little to no context. Multiple penalties can arise from keyword stuffing.

Tags are words or phrases that mark your video upload. For example, if your video is about cats, you may want to use tags like animals and pets.

Most YouTube stars promote their social media websites in the description of their videos. In order to get more traffic to your videos, you have to be willing to promote your content across all platforms.

Whenever you publish a new video, make sure you share it to your Facebook, Twitter, and Instagram account. You can even “promote” your videos on other Youtube channels by using their unique advertising platform.

Setting up your advertisement on Youtube is a breeze. You can upload the video you want to promote, select the demographic you’re looking to entice, pay for the number of people you’re looking to reach, and start the advertisement cycle.

Don’t forget to mention your new videos when you update your website’s blog. If there are people who enjoy reading your content, there is a good chance they will enjoy watching you even more. As you build a following they will begin to interconnect between different social media platforms and your blog.

Create Unique Thumbnails

While you’re uploading your YouTube video, there will be an option to establish a thumbnail for your video. This is what users will click on when they open your video from your playlist or their search results. It turns out that using a custom thumbnail instead of a snapshot from the video will increase your views.

The reason custom thumbnails increase your views is that you’re able to add your own personal touch to them and make them “clickable.” If someone sees an image from within the video they have the binary choice to either click or ignore it. If you create the image yourself, you can make it more appealing and bring more views to your YouTube channel.

When designing your thumbnail try to avoid making it seem like “clickbait” which is frowned upon within the YouTube community. Instead, make it based on something within the video. Try to draw interest and make it appealing to a broad range of users. Below are some examples of how creating custom thumbnails can appear much more appealing than using default snapshots from your video uploads.

Conclusion

As 2018 comes to an end and 2019 settles in, one thing is for sure, YouTube is here to stay. Considering that 300 hours of YouTube content are uploaded every minute, you’re going to have to work to get past some of the lesser known content creators.

If you take the time to get to know your audience, carefully curate your descriptions, titles, and tags, share your content across all platforms and create awesome, clickable thumbnails you’ll have no problem rising through the ranks.

Remember, YouTube success isn’t something that happens overnight. You have to be patient and continually upload content and engage with your audience. As your channel grows, you’ll soon find that having a well known YouTube channel is one of the best ways to increase the value of your brand.