If you have a YouTube channel, whether it’s to promote your business or just for fun, you know that constantly coming up with exciting new video ideas can be challenging.
Plus, there’s a ton of interesting content on YouTube. In fact, according to Statista, more than 500 hours of video were uploaded to YouTube every minute as of May 2019. Competition is stiff—if you want to grab the attention of your audience and grow your channel, it’s important that you consistently create awesome videos that keep viewers coming back for more.
So, if you’re drawing a blank, here’s how to find new content ideas for your YouTube channel.
Look at other relevant YouTube channels.
One of the easiest ways to find new video ideas is by simply searching YouTube itself. Look at YouTube channels that are in your niche and have a similar target audience to yours, especially successful ones.
For example, if your YouTube channel is about DIY projects, do a search on YouTube for “DIY.” Go through the search results to find videos and channels that will give you inspiration for new content.
By checking out the content other relevant YouTube channels are posting, you can find out what already works for them and what’s interesting to viewers. Be sure to put your own spin on the topic so that you can stand out from the crowd.
Get inspiration from blog posts.
You can also get inspiration from other forms of content online, like blog posts. When you read an entertaining or helpful blog post that’s relevant to your YouTube channel niche, write down the topic idea and turn it into a video.
If you’re not actively reading blog posts, use a tool like Feedly to get started. Feedly is a news aggregator app that lets you read and save articles from all over the web in one place. You can choose the topics you’re interested in and get relevant blog posts delivered to your feed daily.
You can also use a tool like BuzzSumo to find relevant web content that’s getting the most shares across social media platforms. For instance, when you type in the keyword “recipes,” you can discover the most popular recipes within the past 24 hours, 6 months, or 1 year.
Participate in online communities.
Another great way to find new content ideas for your YouTube channel is by participating in online communities like Reddit and Quora. With communities like Reddit and Quora, you can find out exactly what topics other people are talking about. As you can imagine, this will help you discover video ideas that you know people will be interested in.
Plus, by participating in online communities, you can learn more about your target audience in general. From the conversations had in these communities, you can find out what YouTube channels your target audience is watching, what their pain points are, what goals they have, and so on. All of this will help you create YouTube videos that are more relevant to your viewers.
Check out the comment section.
Being active in the comment section of your YouTube videos is not only important for increasing engagement. You can also learn what type of videos your audience is interested in seeing—directly from them.
Often, your biggest fans will leave comments on your videos telling you what they’d like to see next. Here’s an example from true crime YouTuber Danelle Hallan’s channel:
To encourage your viewers to leave a comment with their video ideas, you can ask them to do so at the end of your videos.
Remember to take the negative comments into consideration too. If users are telling you they’re not enjoying your content and want to see something different, take their advice to heart. After all, you want to make videos that your audience loves.
Poll your audience on social media.
Another way to ask your audience what type of videos they want to see is by creating a poll on social media. Social media platforms like Facebook, Twitter, and Instagram have built-in polling features so that you can easily get feedback from your followers. YouTube also has a polling feature you can use in the YouTube Community Tab.
Check out this Twitter poll the YouTuber iProjectRaw created to find out what type of gaming content his audience wanted to see:
If you have your own website, you can also add a survey to your site to collect video ideas from there as well.
Over to you.
Remember, the key to growing your YouTube channel is to consistently provide engaging and valuable content to your audience. Luckily, with these tips for how to find new content ideas for YouTube, you’ll never run out of awesome videos to give your subscribers.
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