MTV Chase

They say, “If you don’t ride in the rain, you don’t ride.” It is time for bikers to chase the rains this monsoon, as Ceat and MTV are back with the second edition of ‘Ceat MTV Chase the Monsoon’, a web reality show that is fuelled by social media. This season the biking roadtrip gets bigger with 24 days of rain filled adventure across 4500kms of India’s toughest roads from the driest to the wettest parts of India.

Bikers, in teams of two, need to register to qualify for the trip. The 4 teams selected will set out with a limited budget to explore the sights, scenes and lifestyle during Indian Monsoons. With the limited budget provided they have to figure out their stay, fuel, food and every other expense they can think of. They can get in touch with people from other cities via social platforms to host and help them with anything they need.

The road trip will be documented by the show’s production team and shared across various social platforms on a daily basis with photographs, videos, and textual updates. Interestingly, the face of the show is Rannvijay Singh of Roadies fame.

The social aspect of the show is similar to ‘Drive with MTV’ the youth channel’s socially driven reality show across the country.

Teams earn points for the amount of interactions received on every piece of content generated by them. So the more their friends and family like, share or comment on their content, the more points they make. These points increase their social fuel thus increasing their daily budget. Additional points can be earned by completing certain tasks on the road trip.

Aspiring participants will be qualified basis their reason why they are true bikers and why they want to chase the monsoon. One can submit a video or upload 9 best pictures from their previous road trips that show the biker in them. One can also submit a travel blog describing a road trip taken earlier or submit an Instagram entry convincing the selectors why they should be chosen for the social trip. Instagram is an additional option this year.

The show has a Facebook page with regular updates on the teams that have submitted their entries. As reported by Afaqs, there are going to be four themes this time, namely: nature, food, culture & people and heritage, to make it more content oriented for the audience.

The web is the future and brands are finding value in it. MTV’s ‘Chase the Monsoon’ validates the future of brands engaging through web reality shows that are fueled by social interactions and fan-generated content. Moreover, the themed content of the show will ensure audiences are glued on to the show, while they pursue their individual topics of interest in wildlife, heritage, culture or food!