A new year is the perfect time to think about shaking up your marketing techniques and one of the best ways to breathe a new lease of life into your brand is through updating your website design.

Website design trends, like any other creative field, are constantly evolving. What seemed modern and fresh yesterday can look old-fashioned in no time. From fonts to images and everything else, your website reflects your brand, so it’s crucial to keep it looking its best. That’s why we’ve gathered some website design trends to watch for in 2018.

Bold Typography

Big, bold and clear text is becoming a go-to design staple for many businesses. It makes it clear to any of your website visitors exactly who you are and what your brand is about, without any confusion.

Cinemagraphs

Cinemagraphs refer to videos, animations or GIFs that run on a continuous loop on your webpage. They are a great way to bring your website to life and add a bit of interest to static images.

Vivid Layers of Colour

Bright colors are a major trend for 2018 in fashion, interior design, and website design too. Using bold colors and textures in your website design will definitely make it stand out and help visitors remember you. This layering technique will also give your site layout some depth instead of a flat appearance.

Illustration

In 2018, more and more companies are turning to illustrators or graphic designers to create custom illustrations for their websites. Over the past few years, flat designs have been dominant in all aspects of graphic design but now detailed images are taking over. Adding illustrated touches is a great way to showcase your brand’s personality and to help you to set yourself apart from the market.

Geometric Shapes and Patterns

Patterns and shapes have constantly appeared in website design and over the past few years, geometric patterns have taken over the world of both graphic design and web design. In 2018, this trend isn’t going anywhere. However, forget grid layouts, strict measurements and structure. This year it’s all about organic shapes, giving your brand more personality and allowing you to let loose a little.

Hand-Drawn Fonts

Continuing the theme of personalisation, hand-drawn fonts are becoming more and more popular. Using these typefaces adds a personal touch and a bit more character to your website, which it is becoming clear will be a huge trend in 2018.