Each year, the look of business websites undergoes dramatic changes. Since website development is the art and science of adapting to change while keeping stringent search engine optimization (SEO) techniques in mind, professionals tend to look for trends that prove successful before encouraging clients to follow suit.

Top Trends Emerging Now

Customization is a huge influence on trending designs. Whereas in the past, plenty of websites looked very much alike in layout and page definition, this cookie-cutter approach is no longer feasible. You have undoubtedly noticed that some competitors are now showing off large type on their websites’ home pages. In fact, sometimes the images cover up a bit of the bold text.

This trend results in a reduction of home page text and a design direction that features overlaps as normal and even desired. Also gone are the days of the carousel images. Since they do not allow for SEO tags, web development specialists have not liked them anyway, but customers could not get enough of them. These scrolling image banks now make room for static banners with high-frequency updates. Making SEO more effective with this layout is a snap.

Photos have always been used throughout websites to capture and keep the visitors attention. This year, we’re trying to find ways to incorporate more and more photos than ever before. While keeping a certain amount of text on a page is important for SEO purposes, visitors LOVE to see pictures. Photos help tell a story and give a website the overall “feel” for a company, their services and how they operate.

Utilize video headers. In the same way that animations are becoming more popular to use on website, videos and motion is a powerful way to keep the visitor’s attention. Videos add interest to a website, especially when used right at the top of the home page. Videos can tell a story about your business much more quickly than paragraphs of text to be read would.

Elements to Avoid, Eradicate and Expunge

Since website layouts are headed for more visually attractive, image-rich designs, intro pages must go away. These are the pages that load before the home page, feature music and even start videos. A customer searching for Scottish fold kittens and associated accessories does not want to hear the tragic tale of Loch Lomond playing in the background.

There seems to be a big fascination when it comes to floating elements in a website. Floating menu bars that stick around even after the users have scrolled down to the footer, floating social media icons that clearly begs to be clicked, and floating sidebar advertisements. This happens both on desktop and mobile websites. Here are a couple of reasons why this is bad: People who have small screens can’t fully see the content available, it’s obnoxious and design-wise, they don’t look good at all.

While you are updating your website to be in tune with new trends, get rid of the chat pop-ups. If the customer needs more information about your products, you know that you need to revamp your listings. That said, “Contact Us” links should be copious and sufficiently large. To learn more about additional new trends in business website development, contact us and talk to our skilled experts.