Jay LeonardSince it’s back to school time, it’s fitting that it would be a good time to put your company’s website to the test. Here are some free tools you can use to see if you need to make some changes.
Tip: Start by running your homepage through all of these checks. Next, do the pages with the highest amount of visitors.
How does your site fare on mobile? Google has been cracking down on website’s that aren’t mobile friendly, so make sure you make the cut. If you have Search Console (which you should), it can give you even more detailed feedback.
Type in your site and see how quickly it loads. Google prefers fast websites, so fixing any problem areas can help your SEO. Make sure you check both the desktop and mobile tabs of the results.
To meet WCAG Level AA, your website needs a contrast ratio of 4.5:1 for normal text and 3:1 for large text. Get the colours from your site and see if they pass the test.
PS: if you’re wondering what WCAG is, here’s a good introduction.
Certain organizations are required to meet accessibility guidelines, or have made plans to meet a level. Here you can pick the level of WCAG compliance and see areas that you need to fix.
Not all web browsers are made equal. Some of your visitors may still be using outdated versions of Internet Explorer! So make sure it works and looks good in different environments.
How easy is it for a user to read and understand your website copy? Our favourite marker is the Gunning fog score, which calculates the education level required to comprehend your writing. Make sure it aligns with your target market.
Did your website get a passing grade? If it didn’t, don’t despair. Make a plan to tackle any of the known issues, or start thinking about a redesign.
This article was written for Business 2 Community by Jay Leonard.
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