If you want a website that attracts and keeps visitors engaged no matter what page they’re on, then you need to create a strong user experience (UX). When done well, users won’t notice that a lot of thought went into a website’s design because it feels effortless to navigate. When done poorly, however, every little thing stands out.

However, your UX design isn’t only about the look of your website. It’s also about how your site caters to visitors by enhancing user satisfaction, efficiency, and usability. If any of those elements lack, you’re looking at an increased bounce rate and fewer conversions.

A whopping 98 percent of visitors will leave your website without providing any contact information, which makes it difficult to collect leads and drive conversions. If you want to avoid a higher bounce rate, improving your site’s UX is vital.

Let’s look at a few different ways you can create a seamless user experience for your website.

1. Redirect 404 errors

If a user comes across a broken link or dead webpage on your site, they need a way to find the information they’re looking for so they continue browsing. The goal is to keep them engaged in your content so they’re more apt to take the actions you want to them to. Without a clear sense of direction, users are likelier to exit out rather than practice patience with your website.

If there are webpages on your site that show up as a 404 error, you need to redirect them elsewhere. Users will feel frustration over not gaining access to the content they want, but if you can redirect them to similar content, it gives them a reason to stay and explore.

Use a free broken link checker tool to test your webpages and make sure no broken links exist. If your webpage needs to stay as a 404 error because it’s due to a typo and the page doesn’t exist, you can offer other resources instead. Add navigational links that give users the opportunity to continue browsing.

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2. Quicken page speed

Everyone knows the frustration that comes with waiting for a webpage to load. Any longer than three seconds and users will exit out and move onto the next best thing, which increases your bounce rate and reduces conversions. It’s essential to ensure that every page of your website loads quickly and efficiently so visitors have no trouble while browsing.

Use Google PageSpeed Insights to regularly test your site speed so you can make changes where needed. It provides you with a score that measures how fast or slow your site loads and shows you where the lags occur so it’s easy to fix.

It’s also a good idea to compress all images on your site. The bigger the file is, the longer it will take to load, so use an image compressor on your visual content.

3. Use consistent branding

It’s crucial to use consistent branding on all platforms and campaigns. Your website, social media, emails, and other areas of your marketing should match so that, when a user sees your content, they automatically know it’s you. If users don’t recognize you, then you won’t be able to build brand recognition and expand.

Make sure the branding on your website matches the branding on every other channel and platform. Anything else creates confusion and adds to a negative user experience.

Elements of your branding that must remain consistent include:

  • Fonts
  • Tone
  • Color schemes
  • Logos
  • Headings
  • Button styles
  • Illustrations
  • Graphics and images

If one webpage is strikingly different to the next, you’re only making users doubtful about who you are as a brand. Double-check that your elements are the same so your website has a streamlined design your visitors love.

4. Optimize contact forms

To run a lucrative website, you need to build forms that convert and improve your customer relationships. When it comes to forms, it’s the little details that count. Something as simple as limiting the number of fields you include can increase your conversions by 25 percent.

Users don’t want to spend more time than they have to filling out forms on your website. What’s more, if you ask for unnecessary information, this drives them even further away from submitting their information.

Only ask visitors to give you the information you need. In most cases, this is an email address and perhaps a first name. There’s no reason to ask for their phone number or home address if you’re only collecting leads to send them emails. People are extra cautious about their security, and this could potentially scare them away from your site for good.


If you want to drive conversions on your website, you first need to create a smooth UX for your visitors. If it isn’t easy to navigate your site and find the content they need, your users won’t have the patience to stick around and give your brand a chance. How will you create a solid UX for your visitors?