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      • Coins to Buy on the Dip
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        • Aqru Review
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Dogelon Mars Prediction
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      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
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      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
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      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
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      • Buy Lockheed Martin Stock
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      • How to Day Trade Stocks
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      • Bitcode AI Review
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      • Immediate Edge Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Crypto News
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      • Crypto Tiktok Trends
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      • Twitter Crypto Trends
      • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • Worldwide Crypto Guides
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      • Buy Crypto
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      • Buy BTC with Bank Wire
      • Buy BTC with eToro
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      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • SafeMoon Inu Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
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      • Buy NFTs on Binance
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      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
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    Digital & Social⟩Web Design

    The Doors to Design: 10 Essential Terms Every Marketer Needs to Know

    author imageAlan Draper Last updated: 16 April 2016
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    Everyone is a designer. Well, at least everyone has the potential to be a designer, and that’s because people understand basic design principles whether they realize it or not. For example, when you approach a door you might clearly know whether to push or pull the door open, right? If there is a push bar on the door, you know to push – if there is a pull handle on the door you know to pull.

    However, there are moments where a handle is not clearly a push or pull and you risk the chance of pushing on a door that requires a pull, causing an awkward moment in public view. In that moment you say to yourself, this could be designed better – why not write PULL on the door?

    Understanding these interactions and how they can be improved is essential to creating better design and user experiences for the physical world as well as the digital world.

    To help us understand this design process and more in-depth design concepts for digital content, here are 10 terms that will get yourself mentally prepared, with the door being a frame of reference.

    10 Essential Design Terms

    1. User Interface (UI)

    Technically a door has a “user interface,” but it’s a physical one. The push bar or the pull handle, and even the door panel and frame are the parts of the interface, and you (the user) interact with the interface to create a desired action.

    On a digital screen, the interface is you clicking on the LOGIN button to your favorite website which “opens the door” to the website – it’s easy to enter the website because you understand that LOGIN is your entry method. Similarly, the background behind the button and everything else on the digital screen is also part of the website’s user interface.

    UIs should be treated the same way any other physical space or object is treated – it should be super intuitive, clean, and direct in purpose.

    2. User Experience (UX) / Usability

    When taking into consideration the interface, there is also the method in which the interface interacts with the user while the user interacts with the interface.

    This back and forth communication between the two is known as the “user experience” and the “usability” of the interface is a measure of how successful the interaction is between both parties. If you slam your face into a door that you were expecting to push open – that’s a bad user experience (I think we can all agree).

    Taking a step back and pinpointing the strengths and weaknesses of a particular User Experience is key to improving its effectiveness and conversion potential.

    3. Visual Hierarchy

    Imagine you are standing far away from a building with more than one entrance and you only know the entrance you need to walk through by it’s name.

    The first thing you would want to see is where the entrances are. The second thing you would want to see is the name of the entrance you want to enter. And the third – it would be helpful to see whether you are pushing, pulling, swiping a card, scanning a retina, or somersaulting through the door to enter the building.

    A visual hierarchy makes sure you aren’t seeing the PULL lettering in large letters before knowing which door you need to enter through in the first place.

    Visual hierarchy should guide the user through the experience, sometimes taking a narrative form as to what happens next in the process.

    4. Conventions

    A great way to think about a convention in design is through understanding the advantages of consistency. If every time you used a doorway the method for opening it changed, seconds or minutes (dare I say hours?) of your time would be spent unlearning the previous method and learning the new one. This is an inconsistency that could easily be fixed by maintaining conventions.

    If every door had the same push bar for pushing a door and pull bar for pulling a door then it would be hard to forget how to open any door. That consistency is in fact a convention and it saves people a lot of time to not have to think twice about them. Another term for this is a UI Pattern.

    Review and take note of the similarities between popular designs and successful campaigns you’ve seen and responded to. Employ these layouts in your designs.

    5. Affordance / Intuitive Design

    Have you ever tried pulling open a door that has no handle on it and only a flat metal panel? In most cases probably not! This is because the design of the door is such that your only intuitive option is to push on the door.

    This type of design is called an affordance because it’s so obvious as to what your options are that the interface barely has to explain the process to the user.

    Page elements should behave in accordance to how things feel like they should behave naturally.

    6. Responsiveness

    This one’s easy to explain if you’ve had pets before. A door to your house is easy to walk through (unlocked, of course), especially for a human. But for a dog or a cat, a door could be made to respond to their smaller body type by having a smaller pet door installed as well.

    This makes the door responsive to different scenarios similarly to how a website could be responsive to a desktop browser screen or a mobile device screen. We can go a step further and say that a mail slot in the door is equivalent to a watch device’s screen in terms of size.

    A good digital design will account for all possible scenarios and will respond to them across devices and screen sizes.

    7. Contrast

    Have you ever noticed how main doors in a building are a darker color to stand out from a white wall? What about doors for janitors and supply closets where they are painted white with the wall?

    The darker doors would be considered in high contrast to the walls and the janitorial / staff doors would be considered to have virtually no contrast. This is because the traffic in a building should not be directed towards supply closets and boiler rooms.

    The same concept applies to interfaces where higher contrasted elements among other elements will take visual priority for users.

    Some elements should stand out clearly and strongly amongst other less important elements of a digital experience.

    8. Minimalism

    Sure, it’s a self-explanatory term, but for design, minimalism goes further. Imagine a door with a pull and push bar on both sides of a door but it only opens in one direction.

    By simplifying the amount of features on the door to only allow push on one side and pull on the other, you’ve created an minimalist and more intuitive design. As Leonardo Da Vinci stated multiple times throughout his creative life, “simplicity is the ultimate sophistication”.

    Simplicity in a digital experience helps to avoid confusion and unnecessary conflicting details.

    9. Typography

    Even if someone were to put PULL lettering on the door to make it more obvious to the user, the lettering can still be done to the disadvantage of those door users. If the lettering is too small then users might miss the instruction.

    If the lettering is too faded or it doesn’t stand out from the material it’s printed on (metal, wood, paint, etc.) then the same issue occurs. Additionally, if the door has anything else printed on it, such as ROOM # or OFFICES OF DAN, DANNY, & DANIEL CO., then that factors into the door interface’s typography as well.

    Typography is more than just the size and coloring of lettering, but also how thick or thin a font is (weight), what style the font has (type), the spacing between the letters in each word (tracking) or between each line of text (leading), and many more variables.

    Fonts should be simple enough to read while also distinguishing different components of a design visually.

    10. Color palette

    When designing anything, one of the most exciting parts is choosing a set of colors. A color palette helps to define those colors as a set.

    By visually previewing all of the colors in unison you can make sure there is color harmony across all of your choices for a unique and unified aesthetic style. Your typical door color palette is a wooden brown color, off-white trim, darker door knobs, etc..

    Consider a color palette as a way to find harmony in a set of colors being used for a design – often less is more.

    Use Your Surroundings

    There are many more terms and concepts that exist within design but these are some of the essentials that will help you acquire an eye for digital design.

    When a design becomes difficult to work out, sometimes the best solution for thinking through its various facets is to relate your work to that of common, everyday, easy-to-use physical objects. The door is only an entryway to one of many paths that you could take to understand design better.

    When you’re looking at websites, content, or search engines – ask yourself, “What could make this better?” Any ideas you come up with, jot them down for reference in your next design, whether it’s a powerpoint, pdf, email, or interactive content – all are more effective when built with strong design practices.

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    author image

    Author: Alan Draper

    Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market.
    Alan has previously written

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    • Stephanie says:
      April 18, 2016 at 12:42 pm

      Such a cool article and explanation!

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