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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩Web Design

    How to Create a “Luxurious” User Experience (and Avoid Looking “Cheap”)

    author imageKane Pepi Last updated: 20 July 2016
    Twitter Facebook LinkedIn Flipboard 0

    If you’re a budget brand, there’s nothing wrong with a website that looks kinda cheap.

    But if you’re selling expensive watches or clothes? Well, that’s not the message you want to be sending.

    Of course, it’s all about context. Aligning design elements to your brand and business goals is important, and there are certain elements that make a site look more expensive/luxurious or cheap.

    What Makes a Website Look Expensive?

    A beautiful website tends to look more expensive. Just like with attractive people, an attractive website seems to create a Halo Effect, where people will judge the product quality, customer service, and other things higher.

    But what does it really mean to have an attractive website? That’s pretty subjective, isn’t it?

    Well, yes and no. There are certain qualities that luxurious brands tend to use, and there are certain design elements that people perceive as more luxurious.

    The resounding design element that leads people to believe a site is more prestigious is simplicity.

    Simplicity and a Luxurious Experience

    We recently published an academic insight that explored which design elements lead people to believe a website is more luxurious.

    This study analyzed user reactions to 78 watch websites and 81 car websites, and it looked purely at design elements as differentiators. Things like:

    • Mean RGB (Red, Green, Blue)
    • Mean HSL (Hue, Saturation, Lightness)
    • Number of colors
    • Dominant color
    • Amount of white space
    • Number of products

    While the study only looked at two product types (watches and cars), it found that a few traits were consistent in creating the perception of prestige.

    If you’re looking to create the perception of luxury on your site, use lots of white space, keep a low number of products on display, and use fewer colors…

    Screen-Shot-2016-06-07-at-11.49.13-AM

    And using colors that weren’t too bright correlated with a higher perceived price. There’s something about clutter and bright colors that screams “I’m cheap” (as RyanAir knows):

    Image Source

    Image Source

    Don’t Forget Mobile

    Intuitively, mobile seems like a casual browsing medium, so you wouldn’t think that those browsing on mobile would purchase, say, a luxury watch or car.

    True or not, it’s silly to ignore the mobile experience if you’re a luxury brand. Check out these data points:

    • According to Think With Google, Luxury car price searches grew nearly 90% on mobile.
    • They also found that 79% of luxury auto buyers indicated they used a smartphone during their research process.

    So no matter where customers eventually buy a Rolex or a Porsche, they probably did some preliminary research on their phone. Since our academic insight (above) didn’t explicitly research mobile, we can’t fully extrapolate the findings, but we can assume some of the basic design principles still apply (minimal color, etc.)

    For example, A. Lange & Söhne’s mobile site keeps the simple elegance that its desktop site has. Only one product displayed, few colors, lots of white space…

    watch2

    Other than that, it’s most important to make sure your mobile site is usable and that you invest in a great mobile experience. Many think they’re doing this, but research shows otherwise (about a third of luxury brands are said not to be optimized for mobile).

    While these design elements are good heuristics if you want to look expensive, it’s also helpful to avoid elements that explicitly make your site look cheap.

    What Makes a Website Look Cheap?

    While creating a perception of luxury seems largely to be a brand decision, avoiding the perception that you’re cheap has much more to do with usability and, in general, the user experience. Anyone can optimize their site to avoid looking cheap and benefit from it.

    Note also that most of what constitutes “cheap” design is pretty similar to what constitutes untrustworthiness (the most important factor in affecting distrust, after all, is visual design). We’ve written a lot on conversion credibility killers, so think about “cheap” design elements with the same heuristics.

    Typography

    If someone says that typography is a top 5 most impactful A/B test to run, you probably shouldn’t listen. However, typography clearly (and empirically) has an effect on brand perception as well as recall.

    Studies have also shown different fonts have strong effects on trustworthiness (comic sans caused users to disregard a NYT article, and in some users, it even caused contempt). One expert even said, “Web design is ninety-five percent typography.”

    The difficulty in discussing typography, however, is that there isn’t a single right answer. Of course, it first needs to be readable, but then it also needs to accurately reflect your brand. Here’s how Tommy Walker put it in a previous ConversionXL article:

    tommyTommy Walker:

    “The reality of the situation is, asking about ‘the best typeface’ is going to be about as fruitful as asking ‘what color converts the best?‘

    It’s all subjective, depends on your target market, the story you’re telling & the emotions you’re trying to evoke. Looking at the big 50 research from Smashing shows us ‘other’ fonts are being used more and more, because they’re a better reflection of the brand’s characteristics and personality.

    The question you have to ask is if the typeface you’re using accurately reflects you?

    It’s a difficult question to answer, but could make all the difference in the world to your customers.”

    Make sure your typography is working with your ideal branding, not against it (image source)

    Make sure your typography is working with your ideal branding, not against it. (Image Source)

    Stock Photos and Other Inauthenticity

    Stock photos tend to be a credibility killer, and when done really poorly, they make your site look cheap.

    Stock photos, in general, aren’t a problem. You can certainly find good quality stock photos and fit them to your purpose. But the problem is, if you’re trying to look like a luxury brand, you can’t use photos that are common, prevalent, or overused. It makes your brand look like those three adjectives – the opposite of your goal.

    Remember the Everywhere Girl? In 1996, Jennifer Anderson posed for a stock photo shoot shortly after graduating college. At the time, companies would subscribe to a service & receive their stock photos on a CD-ROM.

    Trouble was, the companies receiving the CD’s didn’t have an easy way to verify who else was using the photo, and the license for the images was not exclusive – meaning anyone could use them.

    Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. The most notorious faux pas was in 2004, when PC competitors Dell & Gateway used photos from the same photo shoot in their “Back to School” promotional material.

    dellgateway

    As MassImpressions put it, “Try to avoid stock photos wherever possible…There are countless professional photographers out there, many of whom are absolutely crying out for somewhere to showcase their work in exchange for a credit on the website or a link back to their portfolio. And they deserve your support – the way things are going online, we need to use ’em or we’ll lose ’em.”

    Usability

    Many luxury sites make the mistake of throwing usability best practices out the window because they are “stifling their creativity.” That’s not a good idea.

    According to Information-foraging theory, people “behave on the web like animals in the wild: they assess the perceived value of a new foraging patch against the perceived cost (effort) of obtaining that food.”

    In other words, it’s motivation vs. friction. Any additional friction lowers the chance that users will take the action; beyond that, friction actually produces a negative reaction to the brand (a reverse-Halo-effect).

    Here’s how Aurora Bedford from NN/g explained it…

    “AuroraAurora Bedford:

    “By improving a site’s usability, we reduce the interaction cost, and thus increase the expected utility.

    But remember that the perception of the interaction cost (that is, users’ assessment of how hard it will be to use the site) is almost as important as the actual interaction cost (i.e., the real effort required to use the site): the perceived cost drives the initial assessment of the site’s expected utility.

    Thus, to convince people to stick around and explore deeper into the website, it is important to accurately reflect the quality of the organization and convey ease of use. If, at a glance, users do not believe that the site is worth their time and effort, then they have little reason to stay.”

    Tons of Popups and Distractions

    While data may, in aggregate, tell you that popups work well, if you run a luxury brand, nothing says cheap like 13 popups in your face before you can even read the value proposition.

    I landed on The Luxe Nomad, a site supposedly for luxury travel accommodations, and within seconds was bombarded with like 5 popups (one large overlay and a few more in the background). They were also bright orange, not doing any favors to the attempted ‘luxury brand’:

    Screen Shot 2016-07-18 at 12.52.34 PM

    But when I went on A. Lange & Söhne’s site to buy a watch (I wish), all I got was a nice, minimalist design with no distractions.

    Screen Shot 2016-07-18 at 1.47.16 PM

    It’s not enough to say that “pop-ups are bad.” I’m sure there are ways to make them fit with a luxury brand (seems Bounce X does this well). It’s more about avoiding a cluttered and sleazy looking user experience.

    When a website is too cluttered, it conveys a certain cheapness. Here’s how Aurora Bedford from NN/g put it:

    “AuroraAurora Bedford:

    “In the physical world, we often assess the value of a shop based on the storefront: displaying many items in the front window may signal cheaper prices and lower quality, while a few products in a large window may convey exclusivity and higher value. (This assessment is related to people’s scarcity bias: many items crammed into a display appear easy to obtain, while a single object seems more elusive.)…

    …Just as with the physical storefront, a cluttered webpage lowers the perceived value of the organization. Clutter and disorganized content suggest a lack of attention to detail, or an inability to distill information into a meaningful summary that, due to the halo effect, people assume reflects the overall character of the business.”

    Image Source

    Image Source

    Abundance

    Scarcity works (and not just for narcissists). Part of prestige is the idea that you’re one of the few invited to the club. If everyone has a Rolex, then it becomes mundane.

    I mentioned a study above that said smaller product offerings correlated with higher perceived price, but when something is limited, either in quantity or simply because of its “prestige pricing,” it becomes perceived as more valuable.

    I think Sid Bharath put it really well in a Crazy Egg article from 2014:

    sidSid Bharath:

    ”In 1962, Ferrari manufactured a series of sports cars called the Ferrari 250 GTO and sold them for $18,000 each. Only 39 were manufactured in total.

    In 2004, a young man put the finishing touches on a website he was working on from his dorm room at Harvard. It was a site where people could connect with each other online, but only Harvard students could access it.

    Today, one of those cars is worth over $50 million, making it the most expensive car in the world. And that website is worth more than $150 billion, making it one of the most valuable companies in the world.

    When access to something is restricted, by being scarce or exclusive, the perceived value and demand for it increases. We always crave what we can’t have. We want to be the only one to own that rare item, or get admitted to that private club. And we’re willing to pay big.”

    By capping their production output, Ferrari makes it more valuable to own one of the limited vehicles it makes. And you know that luxury fashion retailers have mastered this “limited edition” scarcity tactic.

    Let Design Match Your Objectives

    So to get people to buy, do you need to raise prices, offer fewer products, limit your colors, etc.? No. Let your objectives lead your design.

    There was a good discussion in the comments section of a previous article, Beauty Pays: Beautiful Websites (and People) Get Better Results, about whether or not beautiful design actually works better.

    The answer? It depends.

    As a commenter put it, “Imho design should support your objectives and help converting your audience. However this does NOT mean that your design has to be beautiful (whatever that may be).”

    He went on to mention RyanAir, eBay, and Amazon as examples of non-beautiful design.

    Peep agreed with this:

    peepPeep Laja:

    “…’Design should support your objectives and help converting your audience’ – I agree 100%! And great design enables you to do it.

    I see that in my line of work day in and day out. You change nothing but design, and conversions go up. Of course, the design has to be conversion optimized.

    Ryanair’s brand is ‘cheap’ and they do an excellent job of communicating with their website. It’s a brand thing.”

    Aurora Bedford from NN/g also emphasized the focus on brand and objectives to guide your design…

    “AuroraAurora Bedford:

    “The most important thing to remember is that the initial perception of the site must actually match the business — not every website needs to strive to create a perception of luxury and sophistication, as what is valuable to one user may be at complete odds with another.

    The ‘budget’ impression communicated by Tigerair’s bright colors and dense presentation of deals works well because the company’s value proposition is low price, not exceptional service.

    If a flight with Tigerair was more expensive than a seemingly higher-end Singapore Airlines’ flight, for example, the user would likely not purchase because such a disparity does not match the expectation set up by the website design.

    On the other hand, users who care about hospitality and service will prefer the sophisticated design of Singapore Airlines to the cute graphics of Tigerair.”

    Conclusion

    If you want to look like an expensive luxury brand, here are some best practices that correlate (not cause, by the way) with a higher perceived price point/value:

    • Use fewer colors
    • Use fewer bright colors
    • Use more white space
    • Display a smaller product offering
    • Clean up the clutter and cheap tactics

    If you don’t want to look like an expensive luxury brand, well, then don’t feel like you need to march in lock-step behind these heuristics. Instead, align your objectives and strategy with your design, and find what works best for your own business case.

    Feature image source

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      This article originally appeared on ConversionXL and has been republished with permission.
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    Author: Kane Pepi

    Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly

    … View full profile ›


    More by this author:
    • VoIP Basics: Everything Beginners Should Know!
    • Bitcoin Investment, Trading & Mining: The Ultimate Guide for Beginners
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