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Creating a website or blog for your business can be a huge project. Once you’ve got everything up and running, discovering that you have a high bounce rate can be disheartening. Visitors leave your site for many reasons, not all of which are under your control.

As you try to increase traffic on your site, consider these 10 factors that can help you keep visitors around.

1. Mobile Optimization

More than half of the U.S. population owns a smartphone, according to Pew Research. If your website isn’t optimized for mobile phones and devices, it’s going to annoy visitors and prompt them to leave your site and head to a competitors site instead. Plus, not having your site optimized for mobile can result in a penalty from Google.

When you design your site, make sure you check to see how it appears on different mobile devices.

2. Confusing Nagivation

Don’t underestimate the importance of having a user-friendly site. Can your visitors easily navigate around the site? You have a limited amount of time to catch your visitors’ interest, and poor site usability can drive them away.

This is important especially if you’re selling products and services on your site and collecting digital payments. You don’t want customers to be confused about where to go when they want to make a purchase.

3. Slow Load Time

People are accustomed to speedy websites and they carry this expectation everywhere they go on the Internet. Avoid slow web hosts, large page elements, and poorly coded pages to enhance the user experience and prevent them from having to wait on your site to load completely.

4. Distracting Ads

Be careful when it comes to putting tons of ads on your site. Visitors come to your page because they’re interested in your small business, an offer on your landing page or your website content. Too many ads can distract from this experience.

5. Autoplaying Media

Autoplaying media is kind of outdated and doesn’t add much value to the website. I personally, always pause autoplaying media or just click off the site because it seems like more of a distraction.

If you’re going to have a video on your site, be sure to give visitors the option to play it if they wish but don’t make it mandatory.

6. Font Selection

Your website’s font is another important but unfortunately commonly overlooked factor that could contribute to a high bounce rate. Be sure to use a site that is clear and easy-to-read. If you have an elaborate font for your brand, be sure to limit the usage on your site to avoid overdoing it.

Also, test out different sizes for the font on your website and ask others about what they think for a second opinion.

7. Personalization

Your prospective customers see dozens of websites throughout the day so be sure show your personality and brand’s unique message in order to stand out from your competition and keep them around. You can also provide a unique offer on the home page or offer up tons of valuable content on your blog.

8. Overall Design

Does your design look like it’s outdated? You don’t need to be on the cutting edge of web design trends, but you should have a design that looks like it belongs in the current decade.

This will add credibility and keep visitors on your site longer because they’ll be more trusting of what you have to say.


Your online presence is a valuable tool for getting new customers and growing your business. You don’t want your website to turn leads away with a high bounce rate.

You spent a lot of time figuring out how to increase your website traffic, now it’s time to implement these tweaks to keep them around.