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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best Future Cryptocurrency
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      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
      • How to Spend Ethereum
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      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
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        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • PolygonPunks NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
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      • NFT Launchpad
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
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      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Signals
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Teslacoin Review
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      • 7Tesler Review
    • Bitcoin Robots
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Crypto Exchanges UAE
      • Crypto Exchanges UK
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
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        • Best Forex Brokers IN
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        • Best Forex Signals
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    Digital & Social⟩Web Design

    6 Simple Steps to Build a Basic Website for Your Small Business

    author imageBrad Smith Last updated: 8 July 2022
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    Does creating a website feel like a daunting task? Are you putting off building a website for your business, non-profit, or portfolio because it just seems like too much work? If learning to code, sourcing photographs, and figuring out how to create forms sounds overwhelming, I’ve got great news.

    You don’t need to know how to do any of that to build a basic website.

    The days when you needed an expensive designer or web developer to build a simple website are long gone. Today, all you need is an afternoon and (depending on the tools you use) between $20 and $100.

    And here is the thing: If you want to build and grow a successful business, a website is a must.

    97% of people search the internet when they are looking for a local business.

    graph of users searching for local businesses

    So in this post, we’ll walk you through everything you need to do to set up a basic website:

    1. Define your site’s purpose
    2. Choose a website hosting company
    3. Choose your site builder
    4. Outline your web pages
    5. Optimize your website
    6. Set up a payment processor

    Let’s get started.

    1. Define your site’s purpose

    Before diving into actually creating your website, you need to take the time to define what your website’s purpose will be.

    Understanding your website’s function will be important as you consider which tools to use.

    image of website planning with papers, lap top, coffee, and pens on a desk

    Before getting started, answer these questions about your website:

    • What is the main purpose of your site? Are you looking to drive foot traffic, sell products online, share a weekly menu, accept online orders, or something else entirely? The answer to this question will impact what host you choose, the site builder you use, and every other decision you make.
    • How do you currently market your business? Your marketing strategy will impact the tools you need. For example, if email marketing is important to your business, you are going to need to add an email sign up. If Instagram drives tons of traffic, you might consider embedding your Instagram feed on your site.
    • What functions does your site need? Are you selling products online? You need to choose a site builder and host that specializes in ecommerce. What about digital products? You will need the ability to send files automatically. Do you want to provide direction to your store’s physical location? Make a list of features and functions you need. You will refer to this list as you consider which web host or site builder to select.
    • Where do you see your business in the next few years? What features or marketing strategies would you like to explore? If you have plans to use paid ads, for example, you may want to make sure the host you choose can support a large increase in traffic and the easy creation of landing pages.

    2. Choose a web hosting company

    Setting up a website requires three main components: a host (which stores your website files and delivers them when users request them), a domain name (which serves as the online location of a site), and a site builder (which is the tool used to create pages, add copy, upload images, and so forth).

    These three features are often offered within all-in-one packages from web hosts such as GoDaddy, BlueHost, and SiteGround. There are dozens of web hosts, and each offers a variety of packages, which can make choosing a host complicated.

    Here is how to choose the right web host for your website:

    1. Decide what type of hosting you need: Shared or cloud hosting is cheaper and will be sufficient for most small business websites. High traffic or large ecommerce brands should consider dedicated or VPS hosting.
    2. Pay attention to uptime: If your site is unavailable, you are going to lose money. Look for a web host that offers at least 99.9% uptime and will refund a portion of your fees if they fail to meet their guarantee.
    3. Consider security: Hosts are tasked with keeping your web files secure, so you want a host that cares about security. Look for features such as an included SSL certificate, firewall, and malware protection.
    4. Think of the future: If your site is for informational purposes, a cheap, shared hosting plan may be fine. However, consider whether traffic will increase substantially as your business grows and look for a hosting provider with plans that will grow with you.
    5. Look at features: Hosts often offer a wide range of other products, including site builders, SSL certificates (which give your site the https prefix), free domain names, marketing credits, and email hosting. Choose a host that offers what you need, not a more expensive plan that includes “free” features you will never use.
    6. Pay attention to pricing details: Many hosts offer discounts on the first year or a “free” domain name that renews at a much higher rate. Before you buy, check on the renewal price for your second year of hosting service.

    Finally, read reviews of each hosting platform before you make a purchase. While moving hosts isn’t impossible, it can be complicated. Reading reviews can help you avoid the hassle. Who Is Hosting This and Hosting Facts both publish in-depth reviews and compare and contrast the most popular hosting options.

    3. Choose your site builder

    In the past, building a website was a complex process that could take weeks. Today, with the help of templates and drag-and-drop site builders, you can build a functional site in just a few minutes.

    Your first step should be to see what your host offers. Many hosting providers include a proprietary site builder or access to a third-party builder with your hosting plan.

    Siteground, for example, offers free use of Weebly or WordPress with every hosting plan.

    Here is a quick look at the most popular site builders on the market.

    WordPress

    As the most popular content management system on the internet, you have likely heard of WordPress.

    There are two options: WordPress.com and WordPress.org. WordPress.com is a paid service that provides hosting and helps keep your site secure. WordPress.org refers to the free files you can download to your hosting provider.

    basic website by WordPress image

    WordPress can be as complex or simple as you like, and there are a variety of themes to choose from. If you plan to expand your site, WordPress is an excellent option.

    Squarespace

    Squarespace is a template-based site building tool and an all-in-one platform. They offer hosting, domains, a site builder, and even ecommerce features.

    Squarespace sites are quite flexible, but options are slightly limited compared to WordPress.

    a basic website by Squarepace option

    Template selections include sites for restaurants, portfolios, events, weddings, bands, and online stores.

    If you don’t want to mess with building your Squarespace site yourself, you can hire a Squarespace designer who can build the site for you.

    Weebly

    Weebly is a super easy to use, template-based site builder with drag and drop features.

    Adding features and even a store is super simple; however, Weebly does limit your ability to customize. For a simple site, though, limited customization may be fine.

    Weebly also offers domain names, if you haven’t already purchased one.

    basic website by Weebly image

    Weebly has been growing in popularity, particularly for small businesses that do not need a site with complex functionality. It is an affordable option, but businesses looking to expand will quickly outgrow Weebly.

    4. Outline your web pages

    Once you have your host and your site builder, it is time to get to work writing and creating the pages of your site. While the number of pages will vary drastically based on your business, there are a few pages that every website should have.

    Keep in mind, users should not have to dig to find information. If a page is important, be sure to list it in the main navigation bar or the footer.

    Here are a few main website pages every site should include:

    • Home page: This is your elevator pitch, your first impression. Explain who your company is and your values. Include a CTA to other pages, such as contact and products or services.
    • Service or product pages: Include one page for each major service or product line your business offers. For example, a bakery might include cakes, pies, and catering pages.
    • About us page: A look at the history and the people behind your company. What is your founding story? What background do you want to share? Are you a veteran, a former police officer, do you have a family?
    • Contact page: How can site visitors reach you? Your contact page may include an online form, phone number, address, hours, and embedded Google map.
    • Privacy statement: This is the page where you explain what information you gather from site visitors and what you do with the information.

    Make sure to include a call to action, or CTA, on every page. For example, at the bottom of every WordStream page, you might notice this big orange button:

    WordStreams orange CTA button

    Depending on your business model, you might use the CTA to direct site visitors to your email list, contact page, or your product page.

    5. Optimize your website

    Once your website is online, how will users find it?

    Most users locate the information they need by typing (or speaking) a search into Google. For example, a family looking for a children’s clothing store might type in “kids clothing near me.”

    Google uses more than 200 factors to determine what site to show, and optimizing your site will give it a better chance of ranking well for your industry and location. The tools you use to optimize your site will depend on both the site builder and the host you use. Here are a few to consider.

    • If you use WordPress, download the Yoast SEO plugin.
    • If you use WordPress.org, make sure you download JetPack and use this guide to SEO to optimize your site.
    • Squarespace users can use this checklist provided by Squarespace.
    • Learn more about SEO features on Weebly here.

    This guide to SEO basics provides more information on how to optimize your site for search.

    6. Set up payment processor (if needed)

    If you plan to sell products online or allow for online ordering, then your site will need a way to accept payments.

    Popular payment options include PayPal, Stripe, and Square, though there are plenty of other payment processor options. The host you choose may provide an ecommerce option, as well.

    Here is a quick rundown of three of the most popular payment processor options:

    1. Stripe is an online payment API that works well for e-commerce companies. Collect for Stripe will also allow you to accept in-person payments.
    2. PayPal is one of the most popular online payment processors. They offer online checkout, invoicing, and payments that work well for most ecommerce businesses.
    3. Square offers a variety of POS systems, online checkout, and invoicing that works well for both online and brick-and-mortar businesses.

    image of a store with Square payment processor

    When selecting a payment processor, consider how your target audience prefers to pay and also how much each processor charges.

    Stick to the basics

    If you own a small business, you have likely heard how important having at least a simple, basic website can be, but actually creating a website can feel overwhelming. With the wide range of tools and solutions on the market today, getting your business online no longer requires knowing how to code or spending thousands of dollars.

    Using the tools and walkthrough above, your business can be ready to connect with the 4.33 billion internet users in just an afternoon.

    Read more: 4 Different Ways to Build a Website

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      This article originally appeared on WordStream and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Brad Smith

    Brad Smith the founder of Codeless, CEO at Wordable, and creator of Grammar Gang.

    … View full profile ›


    More by this author:
    • The 17 Best Display Ads of 2020 (And Why They Work)
    • The 12 Best Webinar Platforms to Increase Revenue in 2020
    • How to Create a Killer Coming Soon Landing Page (With Examples!)

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