In today’s Internet-driven economy, the appearance of a company’s website is one key factor that will determine its success or failure when trying to attract visitors.

Therefore, it is important for a company to invest heavily in the design of its website in order to achieve positive results.

However, while most companies maintain websites, few have used them effectively in trying to reach their full potential by driving more sales and revenue.

This is a major weakness in effective business practice since websites are often a major investment for any company in terms of money and time when trying to increase returns.

The few companies that adequately invested on their websites earned greater amounts of money by attracting visitors, as compared to those who spent less on website development and design.

Through customer attraction and retention, and by delivering engaging content to their niche tribes, they are able to successfully increase long-term revenue and sales, leading to permanent brand loyalty in the market.

So how do you enhance your website design? Here is a guide on the five simple website design tweaks to help you increase your sales:

  1. Add More Video Content

Consumers are generally more attracted to videos than other types of content, so you must provide them with what they really want if your goal is to attract them to your website.

Research shows that people’s brains can process visual information about 60,000 times faster than text.

When including videos on their websites, companies should opt for dynamic video content with which their visitors can engage.

Including videos on the website’s landing page can increase conversion rates by 86 percent, and adding informational videos throughout the website can increase purchases by 44 percent.

Customers who watch high-quality videos on a company’s website also tend to stay on the site much longer, thus increasing the likelihood of return visits to the site.

By producing product videos, client testimonials and tours of your workspace, you can help increase conversions.

  1. Add Optin Boxes for Newsletter Subscriptions

One of the best ways to communicate with your customers and increase sales is by email marketing (which by now is no secret to most people).

This all starts with the conversion of a visitor into an email subscriber.

Shaun Ling, the Founder and Executive Chairman of iPRIMA Media, believes that a clear call to action is necessary to increase a website’s conversions.

“Website design should be more than just an artistic project but should serve the purpose of converting visitors into leads, subscribers, or customers, otherwise your marketing efforts will be wasted.”

  1. Prevent Downtime

Most companies don’t realize that minutes of website downtime can cost them prospective customers and revenue.

A company’s website should load quickly in order to enable consumers to enjoy the content for which they are searching.

Research shows that 57 percent of website visitors are likely to abandon a site if it takes more than three seconds to load.

This means that a company will lose 57 percent of its visitors who abandon the website simply because it takes more time to load.

Improving your website’s scalability will help to prevent slow downtime and load-times, ultimately keeping more clients on your site, while at the same time driving more purchases.

Create a website on elastic cloud platforms, which maintain your application quality and content to help you attract more customers to your website. This will help you increase your sales by 24 percent.

  1. Use Responsive Web Designs

The majority of customers can access websites from a wide range of devices, so you must implement a responsive design to offer a consistent guest experience across all channels.

In today’s world, people use mobile or tablet devices more often than desktop computers when accessing websites, so you must enable their gadgets to effectively access your website.

Consumer Remarks marked a 13% increase in the visitor retention rate time once they changed their website theme to incorporate a mobile responsive design.

A responsive design gives you the opportunity to improve your sales, while easing your management of back-end site to increase your search engine optimization (SEO).

An advanced tip to maximum your web design is to add simple yet attractive contact forms (above the fold) which can dramatically increase the number of inquiries that a company receives, which was the case for Big Vision Marketing who saw their daily lead count triple by adding this simple tweak.

  1. Add Social Proof

It is important to include high-quality content for your website visitors who may be interested in making their purchases through online offers.

By adding customer reviews to your website, you will assure customers that what you are offering is credible, leading to higher brand loyalty and customer retention.

In addition, consumer reviews can serve as friendly recommendations made by previous consumers on your products and services.

Vic Malin, of Help Desk Reviews, states that “adding social proof (testimonials) from real people and even implementing the ability for visitors to rate or vote on your service is a great way to create a trusting relationship with your prospective customers”.

This addition can help to increase your company’s sales by close to 18 percent, giving you a competitive advantage over other companies within the same market.

Gather as many positive reviews from your consumers as possible through surveys or email communications in order to attract more traffic to your website.

If you are a newer company that has not yet built up a repository of social proof via consumer reviews, you can still infuse trust into your customers by implementing a live chat feature which is exactly what this company did to create an atmosphere where potential customers feel more comfortable to make a purchase.