Marketers of today, like you and me, are of a mindset that Inbound Marketing is all we need to conquer the Search Ranking game. The more the merrier.

Mostly overlooking maybe the most important factor that adds up to the overall experience of your user — Your site’s loading speed.

While there were a lot of influencers and biggies focusing on it a few years back, it seems as they have moved on to much better things.

Which is a shame because while it may seem irrelevant to a Marketer because all we care about is bringing in more traffic, your site’s loading time is still the first phase of contact between you and your potential customers. And it may be the only reason you are in the number 2 spot of your search rankings or maybe lower even after hitting every aspect of SEO spot-on.

Your site’s speed effects the user experience even before he gets to see your site’s strategically amazing layout, design and content filled with high authority backlinks.

Which is one of the main reason that optimizing your site’s speed must be on top of your priority list, even as a hardcore Marketing specialist.

Google backs this as well. Google has always been fond of speed, in 2010 it was desktop, now it is mobile. Google has to crawl every page on the web and slow sites have slow crawling speed as well. Which hurts Google. So, the crawlers can sometime ultimately abandon your site if it’s too slow which seriously effects your SERP rankings.

And obviously you need to avoid that from happening at all costs. So, here are the top 3 free tools that will help you measure and improve your site’s loading time without any external help of a Dev —


In-depth performance improvements including your site’s speed

The easiest and most in-depth way to speed up your site and add a little security bonus on top. Cloudflare speeds up your site by routing your content through their servers all over the world. It is a bit complex to understand but provides the best-detailed options to optimize your site’s loading speed when you get used to all that it offers.

It does indeed offer a free plan when you create your account on CloudFlare but it takes them 24 hours to completely index your site through their servers when you embed the given nameservers.

Google Page Speed Insights

Google offers their own webmasters tool to aid marketers in identifying page speed problems on their sites. You just have to enter your URL, and Google analyzes your site. It will then give you a score between 0 and 100. Your goal is to get this score as close to 100 as possible, following the suggestions that the tool gives you.

Since, Google started favouring mobile over desktops a while ago, Google page speed insights optimizes your mobile site’s speed as well.


If Google Page Speed Insights isn’t enough, you can use GTMetrix. It follows along the same lines by loading up your site on their servers and analyzing it using 2 different tools: PageSpeed and YSlow. You are then presented with both scores (again between 0 and 100) and suggestions on what to do to optimize your overall site performance.

Here the average YSlow score is 68% and The average PageSpeed score is 71%

Your Turn Now

Google still puts providing a seamless User Experience amongst one its top priorities while deciding the rank of a site in it’s SERP.

And a seamless user experience starts when your site loads quickly without wasting the viewer’s precious time. Time is money.

Try these 3 tools to improve your site’s loading speed and tell us if they were fruitful with increasing your conversions.

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Also, share with us any other awesome tool that you have in your mind which could add to the value of this post in the comments.