Today there are over 1,000,000,000 websites on the internet.
And they’re all vying to capture the attention of your customer.
I’m not telling you this to scare you. In fact I am probably not telling you anything you are not aware of already.
I’m telling you this to demonstrate that since there are over one billion websites online, the chances are there are at least ten, maybe even a couple of hundred in your niche and location alone.
And with figures like that, you need to make sure that your website is successful at helping you reach your business goals, capturing the attention of and building trust with your target audience.
In this post you will receive ten specific and actionable strategies to turn your online presence into a marketing asset so you can increase the number of leads you generate, the prospects you convert into customers and ultimately enable you to rise above the competition.
Have a Mobile Friendly Website
Whether it’s performing a search, opening an app, visiting a website or watching a video, people turn to their mobile device to get answers or take action.
If the website you have is not mobile optimised the user experience will be poor; it will be harder to click on buttons, more difficult to read the information and the user may not even be able to “click to call”, all of which can result in them moving on very quickly. Worse, if Google notice this, and they will, you will effectively be penalised and your website will be pushed further down the search rankings as a consequence.
Claim Your Google My Business Listing
Google is the most powerful and popular search engine, every second there are 54,907 searches globally and it has loads of great resources on offer as well. By taking advantage of Google’s resources you will also make your business more easily searchable. One of the best things to do is claim your Google my Business Profile and make the page your own
It’s important to make sure you’re including key contact and location information on your website and Google my business profile.
According to research by comScore, address and location are the primary pieces of information sought by local searchers. Here are some of the other types of info searchers are looking for:
- Businesses by category (In other words, searchers are looking for a particular type of business but haven’t yet decided which one to select.)
- Phone number
- Products or services (Again, they don’t have a particular business in mind, they’re searching for a specific product or service.)
- Opening Hours
- Driving directions
- Coupons and special offers
- Ratings and reviews
Given the desires of local searchers, it’s important to keep your content concise and actionable.
CLAIM PROFILES ON SOCIAL MEDIA
Social Media can have a huge impact as it can put you in front of a huge targeted audience in a relatively informal setting. It’s also great for backlinks, getting your content shared and increasing the awareness of your brand. Having your own profile to link to also reinforces your brand image and gives you a good link back to a very highly ranked source.
These social media profiles are very relevant for your brand and can be used to protect your reputation from other companies or unwanted press articles appearing in brand related search terms.
Optimse Your Website for Search
If you want your site to show up in the search engines, then you have to make sure that the terms that people would use to search for your type of product or service are on your site for the search engines to see. For example if you are a Dentist, your potential customers might be searching for “loose tooth”, “straighten my teeth” rather than just “dentist”. Find out what your customers search for, and then optimise your site for these words and phrases.
Sit down and create a list of your products and services. Take each service individually and add the problems that you can solve. You then have the basis for a content campaign.
PRODUCE QUALITY CONTENT
Search engines are hungry for fresh content on websites. They see it as a measure of how up to date and relevant a site is. If you produce a great, fully optimised website don’t think you have done it once and can leave it forever without updating it. You need to add new content to your website regularly, not least because if people see that there is a lot of fresh new information they are more likely to come back time and time again.
The more good quality content you have, the greater the opportunity you have to have your website presented to a targeted user in search.
Grow your email list.
There should be a focus, a desired result so to speak, for everything that you do online. If you are going to create a website and provide educational, entertaining and enlightening content for your target audience then you should enable those targeted users to take the next step and become leads and future clients of your business.
In order to do this you have to provide the website user with something of incredible value that will help them solve their problem.
An example of such would be that a legal firm who offer conveyancing services could provide a download for a user to subscribe to called “5 Reasons Choosing the Least Cost Conveyancing Quote Could Leave You Thousands of Pounds Out of Pocket”
If you are looking to buy a new home then this is something you want to know, so you can provide the user with that information in exchange for their email address and more importantly, permission to email them and market your strengths in that area.
ENCOURAGE COMMENTS AND FEEDBACK
Social Proof is very important. Think of any major purchase you’ve made and the chances are you did some research online. Customer reviews and feedback are often more valuable than a blurb or product description. They show that real people have bought, used and enjoyed the product or experience enough to come back and review it.
MANAGE YOUR REPUTATION
The internet is a huge open forum and no matter how many happy customers you have there will always be someone who leaves a bad review or a negative comment. While you can never stop these entirely, you need to be aware of what is being said about you online and make sure that you control your image and reputation as tightly as possible.
On the flip side when customers leave great feedback about your business you need to make sure those reviews and testimonials are everywhere that potential clients may be online.
ENGAGE WITH CUSTOMERS
It can be all too easy to hide behind the brand, with an online presence it’s good to be visible. Let your customers know who is behind the business, let them know who they’re talking to on Social Media. You don’t need to give away anything personal, just be personable, reply to comments so that people can see they’re being listened to and engage in conversations to create a bit of a buzz about your business.
MAKE THE MOST OF YOUR ONLINE PRESENCE!
A fully optimised, engaging online presence that draws customers in and encourages customer interaction takes a lot of effort and skill. If your online presence isn’t working for you, it more than likely means customers aren’t finding you, or if they are then they don’t like what they see. Done correctly, your online presence with your website at the centre should provide a constant stream of leads and ultimately be a full time sales person for your business.