Twitter Facebook LinkedIn Flipboard 1 Not all production companies are equal. Whilst an effective Online Video can be a hugely powerful communication tool, choosing the right video production company to reflect your brand or organisational values can be a difficult decision. Here are some import points to consider: 1. Find a specialist Simply owning and being able to operate a video camera doesn’t qualify an individual or an organisation as experts in video production, editing, script writing or branding. It’s important to seek the services of a company who can demonstrate a successful track record, delivering video content to a consistent high standard. 2. Check their credentials Be sure to view a production company’s previous work; portfolios and showreels will reflect the quality of past projects. Unless previous projects are of a commercially sensitive nature, professional agencies should openly share examples of client work on their website. 3. Video Testimonials & Case Studies Is the company as good as they say they are? Video testimonials and case studies are always a good indicator of previous customer satisfaction. However, don’t always trust a written ‘testimonial’ statement on a website, without seeing the actual video content it relates to. 4. Check online reviews Google’s unbiased online review page is a great reflection of performance levels. These reviews cannot be forged and will provide a true insight into the company (and what customers really think about them). A quick search of the company’s name should reveal their Google+ page; here’s where you’ll be able to read their customer reviews. 5. Create a brief A video production brief is an outline of what you would like the video to achieve. Developing a rough brief will help both you and the production company understand the project aim. In most cases, if a production company is able to give you a price without an initial meeting or brief, you should be wary. Take time, if possible, to meet with the company and discuss your brief; good production companies should take time to understand your organisation, before offering ideas and suggestions of how they expect to achieve your objectives. 6. What’s the cost? After your meeting, the company should be able to offer you a tailored quote for the project. Again, be very wary of any company who simply says ‘every minute of video costs £X,’ this is a very outdated approach and projects should be priced on your specific requirements. Options may be offered to scale up or scale down your project scope to meet budget limitations. 7. Can they connect with your audience? In a busy online market place, your video has to ‘connect’ with target audiences; pretty pictures alone won’t cut it. Your message must cut through the clutter and engage audiences, leaving a clear and lasting influence. The ability to create stories that connect with target audiences will be the difference which drives a return on your investment. 8. Do they have the capability in house? Professional agencies should be able to support your project from script to screen; ensuring that your project is delivered smoothly, on-time and on-budget. Most modern Digital Video productions will require an element of animation, supporting your message whilst adding depth to your project; check whether the production company is able to cater for this growing demand. Professional agencies should have this capability in-house, to avoid passing on additional costs should the project require it. 9. Agree deadlines It’s important from the outset to agree production deadlines; this affords both parties the clarity of working towards a common goal. The plan should be structured, detailing what is required from all parties involved in the production of your film. 10. Do they go the extra mile? Most video projects will be deployed online, either on your website or across social media channels; therefore it’s vital that you receive professional digital marketing support at this final stage. Ensure from the outset that your video production company can provide advice and guidance relating to professional video hosting and online deployment. Choosing how and where you deploy your video online can make a real impact on how it performs, ultimately, making the difference between a successful project and a waste of time and money. Twitter Tweet Facebook Share Email This article originally appeared on Three Motion » Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?